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Senior visual, brand + experiential designer/ art director with a decade plus leading high-impact brand systems, campaigns, marketing initiatives, strategic development and digital experiences across SaaS, DaaS, ecommerce, agencies and many other industries. Known for clear, elegant design systems, multi-medium execution (web, social, motion, illustration, environmental), and collaborative leadership in fast-moving, ambiguous spaces. Experienced using AI-enhanced workflows to prototype, iterate, and elevate creative output without sacrificing craft. karolynlicari.com…Senior visual, brand + experiential designer/ art director with a decade plus leading high-impact brand systems, campaigns, marketing initiatives, strategic development and digital experiences across SaaS, DaaS, ecommerce, agencies and many other industries. Known for clear, elegant design systems, multi-medium execution (web, social, motion, illustration, environmental), and collaborative leadership in fast-moving, ambiguous spaces. Experienced using AI-enhanced workflows to prototype, iterate, and elevate creative output without sacrificing craft. karolynlicari.com

Karolyn Licari

Art Director, Brand Designer, Graphic Designer, +2

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Senior visual, brand + experiential designer/ art director with a decade plus leading high-impact brand systems, campaigns, marketing initiatives, strategic development and digital experiences across SaaS, DaaS, ecommerce, agencies and many other industries. Known for clear, elegant design systems, multi-medium execution (web, social, motion, illustration, environmental), and collaborative leadership in fast-moving, ambiguous spaces. Experienced using AI-enhanced workflows to prototype, iterate, and elevate creative output without sacrificing craft. karolynlicari.com…Senior visual, brand + experiential designer/ art director with a decade plus leading high-impact brand systems, campaigns, marketing initiatives, strategic development and digital experiences across SaaS, DaaS, ecommerce, agencies and many other industries. Known for clear, elegant design systems, multi-medium execution (web, social, motion, illustration, environmental), and collaborative leadership in fast-moving, ambiguous spaces. Experienced using AI-enhanced workflows to prototype, iterate, and elevate creative output without sacrificing craft. karolynlicari.com

Available to hire

Senior visual, brand + experiential designer/ art director with a decade plus leading high-impact brand systems, campaigns, marketing initiatives, strategic development and digital experiences across SaaS, DaaS, ecommerce, agencies and many other industries. Known for clear, elegant design systems, multi-medium execution (web, social, motion, illustration, environmental), and collaborative leadership in fast-moving, ambiguous spaces. Experienced using AI-enhanced workflows to prototype, iterate, and elevate creative output without sacrificing craft.

karolynlicari.com

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Art Director / Brand + Digital Senior Digital Designer at Walmart.com

January 1, 2021 - December 31, 2025

Led in-house design across brand identity, digital assets, and campaigns for Walmart.com. Collaborated with engineering, product, and marketing to align strategy and execution. Directed photography, illustrations, and visuals; oversaw press checks and created materials for sales presentations and targeted business development. Managed timelines and feedback loops to ensure consistency and quality across web, mobile, and retail touchpoints.

Creative Lead at K Creative

January 1, 2014 - December 31, 2016

Led all aspects of brand marketing from presentations to brand creative assets and strategic planning. Collaborated across teams to define design direction, create concept visuals, and drive the execution of marketing campaigns.

Art Director at Bay Graphic Solutions

January 1, 2016 - December 31, 2017

Art Director: In-house product photography, brand accuracy, content review, and custom illustrations. Attended press checks. Design Content Management: created graphic elements and copy for digital menu boards, store signage, email, and website signage. Digital Management: managed email campaigns, banner advertisements, and landing page content creation for retailers.

Brand Designer

January 1, 2008 - December 31, 2012

Brand, digital, environmental, print, and campaign design across retail, food, and B2B.