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Hi, I’m Joey Law. I’m a Marketing and Communications professional with over 10 years of experience delivering integrated marketing campaigns, event promotion, and program engagement initiatives across North America and APAC. I excel at turning ideas into campaigns that resonate with audiences and drive measurable results. I thrive coordinating cross-functional marketing projects, managing stakeholder communications, and leveraging data insights to boost audience engagement and program participation. I’m passionate about crafting compelling messages, optimizing multi-channel touchpoints, and driving growth through thoughtful strategy and execution.…Hi, I’m Joey Law. I’m a Marketing and Communications professional with over 10 years of experience delivering integrated marketing campaigns, event promotion, and program engagement initiatives across North America and APAC. I excel at turning ideas into campaigns that resonate with audiences and drive measurable results. I thrive coordinating cross-functional marketing projects, managing stakeholder communications, and leveraging data insights to boost audience engagement and program participation. I’m passionate about crafting compelling messages, optimizing multi-channel touchpoints, and driving growth through thoughtful strategy and execution.

Joey

Marketing Strategist, Growth Marketer, Content Strategist, +4

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Hi, I’m Joey Law. I’m a Marketing and Communications professional with over 10 years of experience delivering integrated marketing campaigns, event promotion, and program engagement initiatives across North America and APAC. I excel at turning ideas into campaigns that resonate with audiences and drive measurable results. I thrive coordinating cross-functional marketing projects, managing stakeholder communications, and leveraging data insights to boost audience engagement and program participation. I’m passionate about crafting compelling messages, optimizing multi-channel touchpoints, and driving growth through thoughtful strategy and execution.…Hi, I’m Joey Law. I’m a Marketing and Communications professional with over 10 years of experience delivering integrated marketing campaigns, event promotion, and program engagement initiatives across North America and APAC. I excel at turning ideas into campaigns that resonate with audiences and drive measurable results. I thrive coordinating cross-functional marketing projects, managing stakeholder communications, and leveraging data insights to boost audience engagement and program participation. I’m passionate about crafting compelling messages, optimizing multi-channel touchpoints, and driving growth through thoughtful strategy and execution.

Available to hire

Hi, I’m Joey Law. I’m a Marketing and Communications professional with over 10 years of experience delivering integrated marketing campaigns, event promotion, and program engagement initiatives across North America and APAC. I excel at turning ideas into campaigns that resonate with audiences and drive measurable results.

I thrive coordinating cross-functional marketing projects, managing stakeholder communications, and leveraging data insights to boost audience engagement and program participation. I’m passionate about crafting compelling messages, optimizing multi-channel touchpoints, and driving growth through thoughtful strategy and execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Fluent

Work Experience

Assistant Product Marketing Manager at The Hong Kong Institute of Bankers

March 1, 2022 - June 30, 2023

Facilitated branding and 60th-anniversary initiatives, enhanced market position, and liaised with stakeholders. Formulated and executed marketing strategies to drive enrolments for banking professional programs and industry events, conferences, webinars, and workshops. Increased conference enrolments by 40% through innovative promotion channels (Google Ads, Facebook/Instagram, SEO, SEM, email marketing, LinkedIn, PPC). Orchestrated cross-functional collaboration, provided strategic insights to optimize competitive edge and sales initiatives, and prepared quarterly marketing reports for board approval.

Assistant Marketing Manager at Dragonfly Ltd

February 1, 2020 - February 28, 2022

Launched the company’s first B2C digital program, generating HKD 1.8M revenue and attracting 500+ participants. Managed marketing campaigns and community engagement initiatives for recreational climbing programs and activity-based courses for children and adults. Implemented CRM system and marketing automation workflows to improve customer lifecycle management. Led website redesign and user journey optimization to boost user experience and conversions. Executed integrated digital marketing campaigns across paid and organic channels; led Google/Meta ads, SEO/SEM, email marketing; managed Shopify, Amazon (US & CA), Walmart marketplaces; grew revenue via digital acquisition and conversion optimization. Built new consumer electronics brand Vokalen with go-to-market strategy; optimized landing and product pages. Employed Google Analytics 4 and Google Tag Manager for attribution and funnel insights, and analyzed customer behavior to inform growth.

Marketing Executive at Marco Visconti International Ltd

May 1, 2014 - March 31, 2016

Directed APAC marketing strategies including event marketing and digital campaigns; aligned Taiwan and Hong Kong marketing teams with regional goals. Created sales presentations and reports for key clients, supporting business development. Led marketing initiatives for major clients such as City of Dreams and Four Seasons. Developed UX/UI designs to improve user experience; led marketing events, booths and promotions across APAC.

Marketing and Business Development Executive at Aston Group

September 1, 2013 - February 28, 2014

Supported marketing and promotions for educational programs, seminars, and international partnerships with schools and universities. Coordinated online and offline promotional activities to raise awareness and partnerships.

Event and Communications Assistant (Summer Internship) at Breathe California

June 1, 2012 - July 31, 2012

Promoted public health campaigns including Bike for Breath event and anti-smoking initiatives; prepared newsletters; translated and recorded audio instructions for smoking cessation programs.