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Hi, I’m Kevin Munro, a numerate and results-driven PPC freelancer with 20+ years of agency and client-side experience. I’ve helped brands across automotive, education, e-commerce, lead generation, insurance, real estate and more to grow via paid search, display and programmatic advertising, while mentoring teams and shaping measurement frameworks. I combine strategic thinking with hands-on execution to deliver high-impact campaigns, optimize budgets, and drive measurable leads and revenue. I enjoy collaborating with clients and cross-functional teams to test ideas, scale successful tactics, and stay ahead of platform changes.…Hi, I’m Kevin Munro, a numerate and results-driven PPC freelancer with 20+ years of agency and client-side experience. I’ve helped brands across automotive, education, e-commerce, lead generation, insurance, real estate and more to grow via paid search, display and programmatic advertising, while mentoring teams and shaping measurement frameworks. I combine strategic thinking with hands-on execution to deliver high-impact campaigns, optimize budgets, and drive measurable leads and revenue. I enjoy collaborating with clients and cross-functional teams to test ideas, scale successful tactics, and stay ahead of platform changes.

Kevin Munro

PPC Manager, Digital Marketer, Growth Marketer, +1

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Hi, I’m Kevin Munro, a numerate and results-driven PPC freelancer with 20+ years of agency and client-side experience. I’ve helped brands across automotive, education, e-commerce, lead generation, insurance, real estate and more to grow via paid search, display and programmatic advertising, while mentoring teams and shaping measurement frameworks. I combine strategic thinking with hands-on execution to deliver high-impact campaigns, optimize budgets, and drive measurable leads and revenue. I enjoy collaborating with clients and cross-functional teams to test ideas, scale successful tactics, and stay ahead of platform changes.…Hi, I’m Kevin Munro, a numerate and results-driven PPC freelancer with 20+ years of agency and client-side experience. I’ve helped brands across automotive, education, e-commerce, lead generation, insurance, real estate and more to grow via paid search, display and programmatic advertising, while mentoring teams and shaping measurement frameworks. I combine strategic thinking with hands-on execution to deliver high-impact campaigns, optimize budgets, and drive measurable leads and revenue. I enjoy collaborating with clients and cross-functional teams to test ideas, scale successful tactics, and stay ahead of platform changes.

Available to hire

Hi, I’m Kevin Munro, a numerate and results-driven PPC freelancer with 20+ years of agency and client-side experience. I’ve helped brands across automotive, education, e-commerce, lead generation, insurance, real estate and more to grow via paid search, display and programmatic advertising, while mentoring teams and shaping measurement frameworks.

I combine strategic thinking with hands-on execution to deliver high-impact campaigns, optimize budgets, and drive measurable leads and revenue. I enjoy collaborating with clients and cross-functional teams to test ideas, scale successful tactics, and stay ahead of platform changes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

PPC Freelancer/Contractor – Client & Agency Support at Self-Employed

June 1, 2008 - Present

Freelance/contract PPC specialist providing client and agency support across multiple sectors; responsible for campaign audits, account management, and training PPC staff. Engaged on short- and long-term projects, including coverage for staff changes and strategic PPC advisory.

Group PPC Head at Arnold Clark

June 1, 2015 - January 31, 2020

Full responsibility for PPC, display and video advertising across the Arnold Clark group (vehicle sales, rental, aftersales). Managed budgets over £6m, led programmatic campaigns (DV360/CM360) and GA360 usage; developed growth strategies and budgets; mentored staff.

Head of Paid Search at StormID

February 1, 2010 - March 31, 2015

Managed all PPC activities for a full-service marketing agency, including client reporting, tender proposals, digital marketing planning and budgeting; oversaw search and social advertising (Google, Bing, Facebook, LinkedIn) and DSP management (MediaMath); led a digital marketing executive.

Paid Search Manager at Schuh

June 1, 2008 - February 28, 2010

Managed all PPC campaigns, shopping comparison, retargeting, and landing page development; contributed to revenue growth from £1.8m to £8m and COS reduction from 13% to 7%; beta-tested new AdWords features; launched Schuh onto Shopping.com.

Paid Search & Online Marketing Manager at Bestpet.co.uk

March 1, 2005 - April 30, 2008

Managed online and offline marketing activities including website management, online merchandising, project managed website development, email marketing, search marketing, affiliate marketing, direct mail, organised/managed tradeshows and created annual marketing plan and budgets.

Education

Google AdWords Professional Certification at Google

January 1, 2011 - January 1, 2025

Bing Ads Accredited Professional at Microsoft Advertising

January 1, 2011 - January 1, 2025

Direct & Interactive Marketing Diploma at Institute of Direct Marketing

January 1, 2006 - January 1, 2006

NVQ Level 4 in Management at Chartered Management Institute

January 1, 2005 - January 1, 2005

PG Dip Marketing Management at Cranfield University

January 1, 2003 - January 1, 2003

MA Psychology (Hons.) at The University of Aberdeen

January 1, 1999 - January 1, 1999

Qualifications

Google AdWords Professional Certification

January 1, 2011 - January 1, 2025

Bing Ads Accredited Professional

January 1, 2011 - January 1, 2025

Industry Experience

Education, Software & Internet, Retail, Media & Entertainment, Gaming, Real Estate & Construction, Travel & Hospitality, Telecommunications, Professional Services, Energy & Utilities, Other