Founder / Owner at Promise & Purpose Collective

Develops strategy and operations for a digital brand focused on social media growth, digital marketing, and affiliate income. Plans and executes content strategies across TikTok, Instagram, and Facebook to drive engagement and conversions. Creates short-form video, graphics, and captions to increase reach and audience retention. Builds and optimizes funnels that convert traffic into leads and sales. Identifies and manages affiliate partnerships aligned with audience needs, driving consistent revenue. Tracks and analyzes key metrics (engagement rate, click-through rate, conversion performance) and launches digital products and promotional campaigns. Maintains clear and consistent brand messaging across platforms.

Collective Strategy & Marketing Lead at Promise & Purpose Collective

Developed and executed strategy and operations for a digital brand focused on social media growth, digital marketing, and affiliate income. Planned and executed content strategies across TikTok, Instagram, and Facebook to drive engagement and conversions. Created short-form video content, graphics, and captions to increase reach and audience retention. Built and optimized funnels turning traffic into leads and sales. Identified and managed affiliate partnerships aligned with audience needs, driving revenue. Tracked engagement, click-through, and conversion metrics; developed digital products and promotional campaigns. Maintained consistent brand messaging across platforms.

Marketing Manager at Blacksburg Christian Church

Leads church marketing initiatives, overseeing digital and print communications, events, and community engagement. Develops content calendars, coordinates campaigns, and ensures alignment with confidentiality policies. Maintains accurate records including membership contributions and financial reports in compliance with confidentiality policies.

Office Manager at Blacksburg Christian Church

Developed and executed leasing and marketing strategies, including digital and traditional campaigns to attract qualified tenants. Negotiated lease terms, drafted agreements, and ensured compliance with legal requirements. Conducted property tours and responded to inquiries, building strong tenant relationships. Monitored market trends, adjusted leasing strategies, and provided regular performance reports. Organized open houses and community events to increase property visibility and engagement. Maintained online listings and managed marketing budgets effectively.

Leasing Manager at Willow Creek / Stonegate, Carlton Scott, Landing

Negotiated lease terms, prepared agreements, ensured compliance with legal requirements. Conducted property tours; responded to inquiries; built strong tenant relationships; monitored market trends and adjusted leasing strategies; provided regular performance reports.

Director of Marketing and Communications at The Bridge Church

Developed and implemented comprehensive marketing and communications strategies to increase visibility and engagement within the community. Managed all digital and print communications, including website content, social media, newsletters, and promotional materials. Created targeted campaigns to promote church events and services; organized events; built community outreach initiatives.

Property Manager at Willow Creek / Stonegate

Negotiated lease terms, prepared agreements, and ensured compliance with legal requirements. Conducted property tours and responded to inquiries, cultivating strong tenant relationships. Monitored market trends and adjusted leasing strategies; organized open houses and community events to increase property visibility.

Marketing Manager & Specialist at Campus Advantage / Terrace View Apartments

Managed the leasing process from lead generation to lease signing, achieving and maintaining high occupancy rates. Developed and executed marketing strategies, including digital and traditional campaigns to attract qualified tenants. Negotiated terms and monitored performance.