Led full-time social media strategy, community management, and brand campaigns for Salesforce — owning platform strategy, content execution, creator partnerships, and brand-safety governance across YouTube, Instagram, Facebook, LinkedIn, TikTok, and X. Built highly engaged brand communities through authentic, audience-first content that drove 264% YouTube audience growth, 392% impression increase, 228% engagement rate improvement, 95% Facebook community expansion, 5× engagement lift, 5M+ video views, and 35K+ leads from social activations across 60+ global markets. Led real-time cultural moment marketing and influencer/advocacy program leadership; established end-to-end social media development framework; day-to-day content execution; creator partnerships; and cross-channel governance.

Assistant Director of Marketing, Communications, & Brand at Ivy Tech College

August 20, 2016 - December 20, 2018

Led brand marketing and integrated campaigns for Indiana’s largest post-secondary institution (200,000+ students) — building brand awareness and engagement across web, social, email, and print on a lean institutional budget. Managed social media content strategy and execution across Facebook, Twitter, Instagram, and LinkedIn; drove 21% social audience growth and 40% engagement increase in six months through community-first content development. Developed and managed brand governance standards and approval workflows across a distributed network of 20+ campus partners, preserving consistency while enabling local relevance. Established and led a marketing internship program, mentoring 15 interns and creating scalable workflows that expanded team capacity without increasing budget.

Education

Master's of Arts in Public Relations at Ball State University

May 31, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Software & Internet, Professional Services, Non-Profit Organization, Media & Entertainment, Education

Development of YouTube Channel Strategy — Including Content Creation

► Headed a project team of over 10 individuals to produce the “Calling All Trailblazers” culture video for Salesforce, premiered at the company kick-off, achieving over 1M impressions within the inaugural week. (Link: )

► Managed the creation of 10+ employee hero videos to highlight Salesforce’s employee value proposition — guiding strategy, implementation, creative vision, and social media promotions. Links at bottom.

► Lead strategy development of YouTube page and distribution strategy as whole (Link to Channel: https://www.youtube.com/@SalesforceCareersUniversity)

Links to Employee Hero Videos:

Project Manager

Manage Social Media for Fortune 500 Company

► Developed and executed inaugural social strategic plan, aligning the Employee Value Proposition (EVP) with recruitment and business goals across multiple platforms, achieving a 3x increase in impressions and improved Engagement Rates (ER) from 4.07% to 7.66%.
► Enhanced total social channel interactions by 228% to 1.1M, reducing posts by nearly 50% while amplifying equality groups through the “Champion Month” program and achieving 392% growth in impressions, 5x engagement, and an 81% reduction in posts.
► Achieved significant social following growth in the first 12 months: Facebook (+95%), X/Twitter (+21%), and Instagram (+59%); exceeded channel benchmarks with a 21% increase in accounts reached and a 40% increase in actions taken after award-centric Instagram story promotions.

Channel Links:

Social Media Manager