Creative leader specialising in brand, packaging, digital content and eCommerce creative for fast-growth consumer brands. Experienced in building and leading multidisciplinary teams, scaling creative operations and developing brand systems that improve consistency, speed and commercial performance. Strong background across Amazon, DTC, retail, video, photography, campaigns and global brand rollouts, with a hands-on design foundation and a progressive approach to AI-enabled creative production.…

Lizzy Knight

Creative leader specialising in brand, packaging, digital content and eCommerce creative for fast-growth consumer brands. Experienced in building and leading multidisciplinary teams, scaling creative operations and developing brand systems that improve consistency, speed and commercial performance. Strong background across Amazon, DTC, retail, video, photography, campaigns and global brand rollouts, with a hands-on design foundation and a progressive approach to AI-enabled creative production.…

Available to hire

Creative leader specialising in brand, packaging, digital content and eCommerce creative for fast-growth consumer brands. Experienced in building and leading multidisciplinary teams, scaling creative operations and developing brand systems that improve consistency, speed and commercial performance. Strong background across Amazon, DTC, retail, video, photography, campaigns and global brand rollouts, with a hands-on design foundation and a progressive approach to AI-enabled creative production.

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Language

English
Fluent
Italian
Beginner

Work Experience

Freelance Creative Consultant / Designer at Knight Sky Creative
November 1, 2025 - Present
Develop brand positioning, visual identity, packaging and high-converting eCommerce content across Amazon, Shopify and DTC. Lead creative direction for rebrands, packaging refreshes and NPD launches across product, campaign and marketplace touchpoints. Create scalable design systems and creative frameworks for faster, more consistent multi-market rollouts. Direct product imagery, lifestyle content, video concepts and campaign assets with a strong commercial focus. Integrate AI tools across Figma, Adobe CC, Claude and Runway to speed up concepting, creative exploration, copy development, asset production and design iteration.
Digital Creative Director / Studio Lead at Karo Healthcare
April 1, 2022 - November 1, 2025
Built and scaled a multidisciplinary creative team from 3 to 16, improving structure, workflows and delivery standards. Created a new Video / 3D Production function, expanding capability across product content, motion, PDPs and storytelling. Led creative direction across Nutravita, Alpha Foods and other digital-first brands, spanning identity, packaging, Amazon and campaigns. Directed rebrands and relaunches for Nutravita, Alpha Foods and Satin Naturel, improving consistency, hierarchy and marketplace readiness. Led digital brand language rollouts for global brands including E45, Lamisil & Multi-Gyn. Managed agencies, freelancers and production partners while maintaining quality, speed, budget and brand consistency. Partnered with marketing, eCommerce, brand, product and commercial teams to align creative with business goals and launches.
Senior Graphic Designer at Nutravita/Pro Teeth Whitening Co.
September 1, 2019 - April 1, 2022
Designed packaging, Amazon content, digital assets, social creative and campaign materials across fast-growth wellness and beauty brands, supporting brand development, visual consistency and conversion-focused design across Nutravita & Pro Teeth Whitening.
Graphic Designer at Gatineau Paris/Salon Privé
April 1, 2018 - September 1, 2019
Sole designer across two premium brands—Gatineau skincare and Salon Privé automotive—delivering print, packaging, in-store graphics, QVC visuals, and digital content. Managed diverse creative briefs, maintaining brand consistency across luxury retail, live telemarketing, and high-profile event environments.

Education

BA (Hons) Illustration & Graphics at Coventry University
September 11, 2012 - June 24, 2016

Qualifications

Adobe Premier Pro
May 17, 2021 - May 19, 2021
PRINCE 2 Agile
July 19, 2023 - July 20, 2023

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Healthcare
    Satin Naturel Rebrand

    I led Satin Naturel’s redesign end to end—from logo and identity through packaging and into digital—so it reads unmistakably modern and ecommerce-ready while still tipping a hat to the brand’s roots. Ingredient-forward storytelling, stronger shelf clarity, and one calibrated system tie together serums, oils, creams, supplements and gift sets.

    Contemporary spacing, typography and photography keep layouts feeling current next to mainstream premium naturals on site. Hero proof-points stay prominent and the experience stays easy to scan—without feeling like a legacy refresh.

    https://www.twine.net/signin