I am an award-winning Conceptual Art Director and Senior Designer with over 14 years of experience leading integrated campaigns, digital storytelling, and brand transformation. I specialise in crafting ideas that connect — merging strategic thinking with culturally resonant design across TVC, OOH, print, digital, and social platforms. My work has driven results for brands such as Capitec, Nescafé, Wimpy, Halls, TotalEnergies, and Cadbury, and earned recognition with Loeries Gold, Creative Circle, and Pendoring awards. I thrive on collaboration, team leadership, and pushing creative boundaries — balancing bold conceptual thinking with technical precision to produce work that inspires, performs, and endures.…

Dini Konzi

I am an award-winning Conceptual Art Director and Senior Designer with over 14 years of experience leading integrated campaigns, digital storytelling, and brand transformation. I specialise in crafting ideas that connect — merging strategic thinking with culturally resonant design across TVC, OOH, print, digital, and social platforms. My work has driven results for brands such as Capitec, Nescafé, Wimpy, Halls, TotalEnergies, and Cadbury, and earned recognition with Loeries Gold, Creative Circle, and Pendoring awards. I thrive on collaboration, team leadership, and pushing creative boundaries — balancing bold conceptual thinking with technical precision to produce work that inspires, performs, and endures.…

Available to hire

I am an award-winning Conceptual Art Director and Senior Designer with over 14 years of experience leading integrated campaigns, digital storytelling, and brand transformation.
I specialise in crafting ideas that connect — merging strategic thinking with culturally resonant design across TVC, OOH, print, digital, and social platforms. My work has driven results for brands such as Capitec, Nescafé, Wimpy, Halls, TotalEnergies, and Cadbury, and earned recognition with Loeries Gold, Creative Circle, and Pendoring awards. I thrive on collaboration, team leadership, and pushing creative boundaries — balancing bold conceptual thinking with technical precision to produce work that inspires, performs, and endures.

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Skills

Experience Level

Language

Xhosa
Advanced
English
Fluent

Work Experience

Visual Communications Designer (Freelance) at Capitec Bank
June 30, 2025 - October 4, 2025
Co-led design for integrated digital campaigns (email, in-app, programmatic) with a strong focus on responsive, cross-device assets. Partnered with copywriters to deliver cohesive visual storytelling aligned with Capitec's refreshed brand identity. Built and maintained a Salesforce content library, updating legacy assets with modern visual standards. Collaborated using Figma to streamline workflows and ensure consistent communication within a high-performing internal studio. Attended hybrid strategy sessions in Stellenbosch to align creative work with broader marketing objectives.
Senior Conceptual Art Director (Freelance) at Iconic Collective
June 30, 2024 - October 4, 2025
Delivered concept-to-execution creative across digital and print, supporting multiple brand campaigns. Collaborated with executive leadership and participated in project reviews to maintain creative integrity. Provided technical problem-solving and visual optimisation in a fast-paced, startup-like environment. Maintained performance of existing brand assets and supported internal team training.
Senior Conceptual Art Director at BOOM Group SA (JHB)
March 31, 2024 - October 4, 2025
Developed the new Nescafé Ricoffy platform, enhancing brand relevance through integrated campaigns. Art directed visuals across TVC, OOH, and digital channels for high-impact storytelling. Led commercial production for Wimpy and contributed to pitch-winning creative. Recognised with Loeries Gold and Creative Circle awards for excellence in radio and audio. Silver Pendoring for Wimpy's The Most Welcoming Digital Banners.
Senior Art Director at HAVAS (JHB)
August 31, 2022 - October 4, 2025
Directed visual campaigns for Total Energies, Jik, Gaviscon, and Strepsils. Led the creative rollout for DiDi Ride Hailing’s launch in South Africa. Delivered TVC concept development for proactive brand initiatives. Ensured brand consistency across digital, ATL, and BTL channels.
Digital Designer / Art Director at Ogilvy
March 31, 2021 - October 4, 2025
Contributed to digital design and art direction across campaigns, ensuring creative consistency across TV, digital, and social. Adapted Halls 'Breathe for It' global campaign to the South African market (#UngapheliUmoya), creating a 15” TVC plus integrated social/digital content. Designed and produced social media content for Cadbury Bubbly (Bubblyfeed), delivering engaging visuals tailored to multiple platforms. Partnered with creative teams, strategists, and producers to deliver assets on time and within brand guidelines.
Graphic Designer / Art Director at GREY (JHB)
July 31, 2019 - October 4, 2025
Designed campaign assets across print and digital platforms. Collaborated on visual direction and execution of the Scottish Leader Whisky TVC. Developed concepts aligned with creative briefs and marketing strategy. Delivered quality control across high-volume creative deliverables.
Desktop Publisher / Designer at FOX-P2
July 31, 2018 - October 4, 2025
Produced high-quality layouts and editorial designs for Hyundai, FNB, and Liberty. Contributed to the pitch-winning Hyundai campaign team. Managed print-ready artwork and pre-press file preparation. Maintained brand consistency across all output.
Desktop Publisher at BOOM Group SA (Gqeberha)
November 30, 2014 - October 4, 2025
Desktop publisher executing print production processes with technical precision. Supported creative team with layout execution and file management. Delivered final artwork for large-scale campaigns and publications. Gained foundational skills in design process and production workflow.
Senior Art Director / Digital Designer at Freelance
June 1, 2025 - Present
Lead conceptual and visual design for freelance digital campaigns across TVC, digital, and social; collaborate with clients to align with brand strategy; deliver cross-channel storytelling.
Visual Communications Designer (Contract) at Capitec Bank
November 1, 2024 - June 1, 2025
Co-led design for integrated digital campaigns (email, in-app, programmatic) focusing on responsive cross-device assets; partnered with copywriters to deliver cohesive storytelling; built Salesforce content library; updated legacy assets; collaborated in Figma; attended hybrid strategy sessions in Stellenbosch.
Senior Conceptual Art Director (Contract) at Iconic Collective
April 1, 2024 - June 1, 2024
Delivered concept-to-execution creative across digital and print; collaborated with executive leadership; participated in project reviews to maintain creative integrity; provided technical problem-solving and visual optimization; maintained brand asset performance and internal team training.
Senior Art Director at Boom Group SA (JHB)
September 1, 2022 - March 1, 2024
Developed Nescafé Ricoffy’s new brand platform; led art direction across TVC, OOH, and digital. Conceptualised Wimpy’s “The Most Welcoming Digital Banners”; earned Silver Pendoring Award for digital execution; Loeries Gold and Creative Circle Awards for radio/audio; collaborated with cross-functional teams; championed creative innovation through AI tools to streamline ideation and workflow.
Senior Art Director at HAVAS (JHB)
June 1, 2021 - August 1, 2022
Directed visual campaigns for Total Energies, Jik, Gaviscon, and Strepsils; led the DiDi Ride Hailing launch in South Africa; TVC concept development; ensured brand consistency across digital, ATL, and BTL channels.
Digital Designer / Art Director at OGILVY
December 1, 2019 - March 1, 2021
Contributed to digital design and art direction across campaigns; adapted Halls “Breathe for It” global campaign to the South African market (Ungapheli Umoya); designed and produced Cadbury Bubbly social content; partnered with creative teams to deliver assets on time and within brand guidelines.
Graphic Designer / Art Director at GREY (JHB)
August 1, 2018 - July 1, 2019
Designed campaign assets across print and digital; contributed to visual direction and execution of the Scottish Leader Whisky TVC; developed concepts aligned with briefs; delivered high-volume creative deliverables with quality control.
Desktop Publisher / Designer at FOXP2
December 1, 2014 - July 1, 2018
Produced high-quality layouts and editorial designs for Hyundai, FNB, and Liberty; contributed to pitch-winning Hyundai campaigns; managed print-ready artwork and pre-press; maintained brand consistency across output.
Desktop Publisher at Boom Group SA (Gqeberha)
March 1, 2011 - November 1, 2014
Executed print production processes with technical precision; supported creative team with layout execution and file management; delivered final artwork for large-scale campaigns; gained foundational skills in design process and production workflow.

Education

Add your educational history here.

Qualifications

Loeries Gold Award
January 11, 2030 - October 4, 2025
Creative Circle Award
January 11, 2030 - October 4, 2025
Silver Pendoring Award
January 11, 2030 - October 4, 2025

Industry Experience

Energy & Utilities, Financial Services, Consumer Goods, Retail, Transportation & Logistics, Non-Profit Organization, Telecommunications, Media & Entertainment, Professional Services

Skills

Experience Level