I’m Dini Konzi, an award-winning Art Director with 14+ years of experience in integrated advertising, digital storytelling, and brand transformation. I excel at interpreting briefs, developing concepts, and leading cross-platform design across digital, print, OOH, and motion. I’m passionate about balancing conceptual creativity with production excellence to deliver work that resonates with audiences and drives results. Throughout my career I’ve led teams and collaborated with copywriters, strategists, and clients on campaigns for brands like Capitec, Nescafé Ricoffy, and Wimpy. My toolkit includes Adobe Creative Suite, Figma, and AI-assisted workflows, and I’m comfortable working in hybrid, fast-paced environments that demand clarity, quality, and impact.

Dini Konzi

I’m Dini Konzi, an award-winning Art Director with 14+ years of experience in integrated advertising, digital storytelling, and brand transformation. I excel at interpreting briefs, developing concepts, and leading cross-platform design across digital, print, OOH, and motion. I’m passionate about balancing conceptual creativity with production excellence to deliver work that resonates with audiences and drives results. Throughout my career I’ve led teams and collaborated with copywriters, strategists, and clients on campaigns for brands like Capitec, Nescafé Ricoffy, and Wimpy. My toolkit includes Adobe Creative Suite, Figma, and AI-assisted workflows, and I’m comfortable working in hybrid, fast-paced environments that demand clarity, quality, and impact.

Available to hire

I’m Dini Konzi, an award-winning Art Director with 14+ years of experience in integrated advertising, digital storytelling, and brand transformation. I excel at interpreting briefs, developing concepts, and leading cross-platform design across digital, print, OOH, and motion. I’m passionate about balancing conceptual creativity with production excellence to deliver work that resonates with audiences and drives results.

Throughout my career I’ve led teams and collaborated with copywriters, strategists, and clients on campaigns for brands like Capitec, Nescafé Ricoffy, and Wimpy. My toolkit includes Adobe Creative Suite, Figma, and AI-assisted workflows, and I’m comfortable working in hybrid, fast-paced environments that demand clarity, quality, and impact.

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Language

Xhosa
Advanced
English
Fluent

Work Experience

Visual Communications Designer (Freelance) at Capitec Bank
June 30, 2025 - October 4, 2025
Co-led design for integrated digital campaigns (email, in-app, programmatic) with a strong focus on responsive, cross-device assets. Partnered with copywriters to deliver cohesive visual storytelling aligned with Capitec's refreshed brand identity. Built and maintained a Salesforce content library, updating legacy assets with modern visual standards. Collaborated using Figma to streamline workflows and ensure consistent communication within a high-performing internal studio. Attended hybrid strategy sessions in Stellenbosch to align creative work with broader marketing objectives.
Senior Conceptual Art Director (Freelance) at Iconic Collective
June 30, 2024 - October 4, 2025
Delivered concept-to-execution creative across digital and print, supporting multiple brand campaigns. Collaborated with executive leadership and participated in project reviews to maintain creative integrity. Provided technical problem-solving and visual optimisation in a fast-paced, startup-like environment. Maintained performance of existing brand assets and supported internal team training.
Senior Conceptual Art Director at BOOM Group SA (JHB)
March 31, 2024 - October 4, 2025
Developed the new Nescafé Ricoffy platform, enhancing brand relevance through integrated campaigns. Art directed visuals across TVC, OOH, and digital channels for high-impact storytelling. Led commercial production for Wimpy and contributed to pitch-winning creative. Recognised with Loeries Gold and Creative Circle awards for excellence in radio and audio. Silver Pendoring for Wimpy's The Most Welcoming Digital Banners.
Senior Art Director at HAVAS (JHB)
August 31, 2022 - October 4, 2025
Directed visual campaigns for Total Energies, Jik, Gaviscon, and Strepsils. Led the creative rollout for DiDi Ride Hailing’s launch in South Africa. Delivered TVC concept development for proactive brand initiatives. Ensured brand consistency across digital, ATL, and BTL channels.
Digital Designer / Art Director at Ogilvy
March 31, 2021 - October 4, 2025
Contributed to digital design and art direction across campaigns, ensuring creative consistency across TV, digital, and social. Adapted Halls 'Breathe for It' global campaign to the South African market (#UngapheliUmoya), creating a 15” TVC plus integrated social/digital content. Designed and produced social media content for Cadbury Bubbly (Bubblyfeed), delivering engaging visuals tailored to multiple platforms. Partnered with creative teams, strategists, and producers to deliver assets on time and within brand guidelines.
Graphic Designer / Art Director at GREY (JHB)
July 31, 2019 - October 4, 2025
Designed campaign assets across print and digital platforms. Collaborated on visual direction and execution of the Scottish Leader Whisky TVC. Developed concepts aligned with creative briefs and marketing strategy. Delivered quality control across high-volume creative deliverables.
Desktop Publisher / Designer at FOX-P2
July 31, 2018 - October 4, 2025
Produced high-quality layouts and editorial designs for Hyundai, FNB, and Liberty. Contributed to the pitch-winning Hyundai campaign team. Managed print-ready artwork and pre-press file preparation. Maintained brand consistency across all output.
Desktop Publisher at BOOM Group SA (Gqeberha)
November 30, 2014 - October 4, 2025
Desktop publisher executing print production processes with technical precision. Supported creative team with layout execution and file management. Delivered final artwork for large-scale campaigns and publications. Gained foundational skills in design process and production workflow.

Education

Add your educational history here.

Qualifications

Loeries Gold Award
January 11, 2030 - October 4, 2025
Creative Circle Award
January 11, 2030 - October 4, 2025
Silver Pendoring Award
January 11, 2030 - October 4, 2025

Industry Experience

Energy & Utilities, Financial Services, Consumer Goods, Retail, Transportation & Logistics, Non-Profit Organization, Telecommunications, Media & Entertainment, Professional Services