I am Koonj Imdad, a Senior UI/UX Designer with 10+ years of experience crafting intuitive, user-centered digital products for web and mobile. I’ve led design revamps that boosted user retention by 30%, improved conversion rates by 15%, and reduced drop-offs by 20%, all while aligning business goals with outstanding user experiences. I’m passionate about turning complex problems into clean, delightful interfaces that drive measurable results. I specialize in the full product design lifecycle—from discovery and wireframing to usability testing and developer handoff. I excel at building design systems, collaborating with cross-functional teams, and mentoring junior designers. I’m excited to contribute deep UX expertise to a global tech organization and help ship world-class products.

KOONJ IMDAD

I am Koonj Imdad, a Senior UI/UX Designer with 10+ years of experience crafting intuitive, user-centered digital products for web and mobile. I’ve led design revamps that boosted user retention by 30%, improved conversion rates by 15%, and reduced drop-offs by 20%, all while aligning business goals with outstanding user experiences. I’m passionate about turning complex problems into clean, delightful interfaces that drive measurable results. I specialize in the full product design lifecycle—from discovery and wireframing to usability testing and developer handoff. I excel at building design systems, collaborating with cross-functional teams, and mentoring junior designers. I’m excited to contribute deep UX expertise to a global tech organization and help ship world-class products.

Available to hire

I am Koonj Imdad, a Senior UI/UX Designer with 10+ years of experience crafting intuitive, user-centered digital products for web and mobile. I’ve led design revamps that boosted user retention by 30%, improved conversion rates by 15%, and reduced drop-offs by 20%, all while aligning business goals with outstanding user experiences. I’m passionate about turning complex problems into clean, delightful interfaces that drive measurable results.

I specialize in the full product design lifecycle—from discovery and wireframing to usability testing and developer handoff. I excel at building design systems, collaborating with cross-functional teams, and mentoring junior designers. I’m excited to contribute deep UX expertise to a global tech organization and help ship world-class products.

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Language

English
Fluent
Urdu
Advanced

Work Experience

Senior UI/UX Designer / Lead Web Designer at Dynamologic Solutions
June 1, 2015 - Present
Lead web design and development initiatives for software and SaaS platforms, from concept to launch. Translate business requirements into wireframes, mockups, and interactive prototypes. Apply analytical skills to interpret data, metrics, analytics, and user feedback; conduct usability testing and iterate designs for continuous improvement. Collaborate with cross-functional teams and stakeholders, providing regular status updates and communicating design progress effectively. Apply best practices, innovative design solutions, and emerging industry trends to deliver secure, scalable web solutions with consistency across platforms. Demonstrate strong problem-solving and technical decision-making in a fast-paced environment. Design process includes research, wireframes, mockups, prototypes, usability testing, iteration, and continuous improvement. Worked with development teams to ensure designs support secure software solutions and compliance requirements. Achievements: Improved user expe
Graphic & UI/UX Designer at Discretelogix
September 1, 2010 - May 1, 2015
Designed user-friendly website interfaces focused on usability, performance, and visual clarity. Collaborated with developers to ensure feasible HTML/CSS implementations. Delivered branding, UI, and marketing designs for web and digital platforms. Supported cross-functional teams to deliver projects on time in a fast-paced environment. Created SEO-aware design layouts that improved engagement and visibility. Achievements: Maintained high client satisfaction through consistent delivery of high-quality design solutions; successfully met 100% of project deadlines across multiple concurrent projects.
Graphic & Web Designer at Askoli
March 1, 2009 - August 1, 2010
Designed website layouts, UI elements, and digital assets to enhance user experience. Developed complete branding systems including logos, typography, and color palettes. Worked closely with developers to refine and implement designs efficiently. Produced optimized graphics for web applications and digital marketing campaigns. Achievements: Implemented cost-effective design solutions while maintaining high-quality standards.
Senior UI/UX Designer & Team Lead at DynamoLogic Solutions
June 1, 2015 - Present
Led end-to-end UI/UX revamp initiatives across SaaS and B2B web products, boosting user engagement by 30% and reducing drop-off rates by 20%. Created interactive wireframes, high-fidelity prototypes, and design system documentation, accelerating stakeholder approvals by 40%. Designed mobile-first, responsive applications and conducted usability testing and user research to improve accessibility and inclusivity. Mentored a cross-functional design team of 5+ designers and collaborated with product managers and developers to align design decisions with business objectives.
Freelance UI/UX & Graphic Designer at Self-Employed
December 1, 2025 - February 1, 2026
Delivered end-to-end UI/UX design solutions for diverse clients, including branding, web interfaces, and digital product design. Rapidly iterated on client feedback to produce polished, production-ready design assets within tight timelines.
Graphic Designer (UI/UX Focus) at Discretelogix
September 1, 2010 - May 1, 2015
Designed user-friendly web interfaces and mobile-first responsive layouts with a strong focus on UX and accessibility best practices. Created wireframes, mockups, and prototypes; partnered with frontend developers for pixel-perfect implementation. Developed comprehensive brand identities including logos, typography systems, and style guides for multiple clients. Managed concurrent design projects across print and digital platforms, delivering on time and within scope. Ensured design consistency across marketing materials and product touchpoints.
Graphic / Web Designer at Askoli
March 1, 2009 - September 1, 2010
Designed and developed website interfaces using HTML and ASP.NET, producing banners, brochures, logos, and advertisements. Created PowerPoint templates, letterheads, and project proposal decks for corporate clients. Performed SEO audit reporting to assess and improve website discoverability and performance.
Graphics Designer / Web Designer at Buraq Integrated Solutions
November 1, 2006 - July 1, 2008
Designed and developed website interfaces and maintained the PMAJK Secretariat government website. Created marketing collateral including visiting cards, banners, and brochures for corporate clients.

Education

Bachelor’s in Information Technology (BSIT) at Shah Abdul Latif University
January 11, 2030 - January 1, 2005
Certification in Graphic Design at Govt. Women College, Rawalpindi
January 11, 2030 - January 1, 2006
Bachelor’s in Information Technology (BSIT) at Shah Abdul Latif University, Pakistan
January 11, 2030 - January 1, 2005
Certification in Graphic Design at Govt. Women College, Rawalpindi
January 11, 2030 - January 1, 2006
Bachelor’s in Information Technology (BSIT) at Shah Abdul Latif University, Pakistan
January 11, 2030 - January 1, 2005
Certification in Graphic Design at Govt. Women College, Rawalpindi
January 11, 2030 - January 1, 2006
Bachelor’s in Information Technology (BSIT) at Shah Abdul Latif University, Pakistan
January 11, 2030 - January 1, 2005
Certification in Graphic Design at Govt. Women College, Rawalpindi
January 11, 2030 - January 1, 2006
Bachelor of Science in Information Technology (BS-IT) at Shah Abdul Latif University, Khairpur
January 1, 2001 - January 1, 2006

Qualifications

UI/UX Design Course
January 11, 2030 - January 10, 2026
Google UX Design Professional Certificate
January 11, 2030 - January 10, 2026
UI/UX Design Course – Udemy
January 11, 2030 - January 10, 2026
Google UX Design Professional Certificate – Google
January 11, 2030 - January 10, 2026
UI/UX Design Course
January 11, 2030 - March 5, 2026
Google UX Design Professional Certificate
January 11, 2030 - March 5, 2026
UI/UX Design Course – Udemy
January 11, 2030 - March 5, 2026
Google UX Design Professional Certificate – Google
January 11, 2030 - March 5, 2026
Foundations of User Experience (UX) Design— Google UX Design Certificate Program
January 11, 2030 - April 1, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment