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I'm a web and product professional with 10+ years of global site management, A/B and MVT testing to elevate digital experiences. I partner with cross-functional teams to translate business priorities into testing strategies that improve CVR, RPV, and revenue, and I drive experimentation adoption through mentorship, clear documentation, and scalable testing roadmaps. I thrive collaborating with product, design, engineering, marketing, and UX to deliver measurable impact and smooth rollouts. Outside of work, I enjoy sharing learnings and building capability across teams.…I'm a web and product professional with 10+ years of global site management, A/B and MVT testing to elevate digital experiences. I partner with cross-functional teams to translate business priorities into testing strategies that improve CVR, RPV, and revenue, and I drive experimentation adoption through mentorship, clear documentation, and scalable testing roadmaps. I thrive collaborating with product, design, engineering, marketing, and UX to deliver measurable impact and smooth rollouts. Outside of work, I enjoy sharing learnings and building capability across teams.

Prajakta Korde

Conversion Rate Optimization Expert, Growth Marketer

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I'm a web and product professional with 10+ years of global site management, A/B and MVT testing to elevate digital experiences. I partner with cross-functional teams to translate business priorities into testing strategies that improve CVR, RPV, and revenue, and I drive experimentation adoption through mentorship, clear documentation, and scalable testing roadmaps. I thrive collaborating with product, design, engineering, marketing, and UX to deliver measurable impact and smooth rollouts. Outside of work, I enjoy sharing learnings and building capability across teams.…I'm a web and product professional with 10+ years of global site management, A/B and MVT testing to elevate digital experiences. I partner with cross-functional teams to translate business priorities into testing strategies that improve CVR, RPV, and revenue, and I drive experimentation adoption through mentorship, clear documentation, and scalable testing roadmaps. I thrive collaborating with product, design, engineering, marketing, and UX to deliver measurable impact and smooth rollouts. Outside of work, I enjoy sharing learnings and building capability across teams.

Available to hire

I’m a web and product professional with 10+ years of global site management, A/B and MVT testing to elevate digital experiences. I partner with cross-functional teams to translate business priorities into testing strategies that improve CVR, RPV, and revenue, and I drive experimentation adoption through mentorship, clear documentation, and scalable testing roadmaps.

I thrive collaborating with product, design, engineering, marketing, and UX to deliver measurable impact and smooth rollouts. Outside of work, I enjoy sharing learnings and building capability across teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Campaign & Web Experience Optimization at McAfee

September 1, 2022 - November 1, 2025

Led global LTO funnel redesign, driving +51% CVR (100% conf.), +11% RPV (93% conf.), and +18% CTR. Optimized partner store flow across GEOs, generating +38% CVR (100% conf.) on high-traffic paths. Enhanced digital experience, driving +13% new customers & +17% membership enrollments (100% conf.).

Lead CMS Developer at Citigroup Inc.

October 1, 2011 - July 1, 2017

Managed Citi US website updates from wireframes, creating micro-sites for personalized experiences. Reviewed and prioritized 1,000+ maintenance requests annually, ensuring timely, compliant updates. Acted as a primary contact for emergencies and escalations, collaborated with cross-functional teams to push content to production, and standardized documentation for consistent outcomes.

Lead - Testing & Optimization at Citigroup Inc.

August 1, 2017 - August 1, 2019

Led hypothesis-driven, cross-functional experiments translating business priorities into testing strategies. Maintained a backlog using ICE framework, oversaw active experiments, and evaluated long-term value outcomes with analytics. Launched upsell/cross-sell features while preserving conversions and improving revenue.

UI Developer (Intern) at WireVibe

January 1, 2010 - August 1, 2010

Developed a bilingual e-commerce website with an integrated shopping cart in collaboration with business and design teams.

Digital Optimization Specialist at SPUD.ca

May 1, 2021 - July 1, 2022

Led digital optimization initiatives, enhancing digital experience and driving +13% new customers and +17% membership enrollments. Drove +25% in credit card approvals via cross-functional, hypothesis-driven experimentation. Increased credit card auto-pay enrollments by 20% through targeted experimentation. Launched bi-weekly newsletter and training program to boost experimentation adoption by 35% YoY.

UI Developer at WireVibe

January 1, 2010 - August 1, 2010

Developed a bilingual e-commerce website with integrated shopping cart in collaboration with business and design teams. Served as a key point of contact for emergencies and escalations, ensuring timely content delivery and production readiness.