Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Kosche Ropa, a marketing professional with 5 years of experience in digital and brand marketing. I specialize in campaign execution, influencer partnerships, and social media management, collaborating across teams to deliver data-driven campaigns that boost engagement, generate leads, and strengthen brand presence. I have strong skills in marketing automation, webinars, and reporting, balancing creativity with analytics to drive business growth. I enjoy turning insights into actionable strategies and building scalable programs across platforms.…Hi, I'm Kosche Ropa, a marketing professional with 5 years of experience in digital and brand marketing. I specialize in campaign execution, influencer partnerships, and social media management, collaborating across teams to deliver data-driven campaigns that boost engagement, generate leads, and strengthen brand presence. I have strong skills in marketing automation, webinars, and reporting, balancing creativity with analytics to drive business growth. I enjoy turning insights into actionable strategies and building scalable programs across platforms.

Kosche Ropa

Marketer, Influencer Marketing Manager, Content Strategist, +4





Hi, I'm Kosche Ropa, a marketing professional with 5 years of experience in digital and brand marketing. I specialize in campaign execution, influencer partnerships, and social media management, collaborating across teams to deliver data-driven campaigns that boost engagement, generate leads, and strengthen brand presence. I have strong skills in marketing automation, webinars, and reporting, balancing creativity with analytics to drive business growth. I enjoy turning insights into actionable strategies and building scalable programs across platforms.…Hi, I'm Kosche Ropa, a marketing professional with 5 years of experience in digital and brand marketing. I specialize in campaign execution, influencer partnerships, and social media management, collaborating across teams to deliver data-driven campaigns that boost engagement, generate leads, and strengthen brand presence. I have strong skills in marketing automation, webinars, and reporting, balancing creativity with analytics to drive business growth. I enjoy turning insights into actionable strategies and building scalable programs across platforms.

Available to hire

Hi, I’m Kosche Ropa, a marketing professional with 5 years of experience in digital and brand marketing. I specialize in campaign execution, influencer partnerships, and social media management, collaborating across teams to deliver data-driven campaigns that boost engagement, generate leads, and strengthen brand presence.

I have strong skills in marketing automation, webinars, and reporting, balancing creativity with analytics to drive business growth. I enjoy turning insights into actionable strategies and building scalable programs across platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Coordinator at Relay Financial

January 1, 2025 - Present

Coordinate and execute multi-channel B2B marketing campaigns across organic, paid, email, landing pages, and webinars to drive lead generation and pipeline growth. Manage the end-to-end bi-weekly demo webinar series, including promotion, speaker prep, hosting, and post-event reporting. Collaborate with design and content teams to create on-brand assets for social, email, and sales collateral; update website content with SEO best practices. Support lifecycle email programs in HubSpot by building nurture series, segmenting lists, and ensuring accurate Salesforce routing for timely follow-up. Track and report on campaign performance (CPL, MQLs, funnel conversion); translate insights into optimization recommendations. Partner with sales to create enablement tools (one-pagers, decks, nurture assets), ensuring alignment between marketing and CRM data. Execute targeted partnership and giveaway campaigns, ensuring compliant lead capture and seamless fulfillment. Maintain campaign timelines, ca

Influencer Marketing Coordinator at Babybee

April 1, 2023 - February 6, 2026

Led end-to-end influencer and ambassador partnerships, from sourcing and negotiation to campaign execution and reporting, strengthening brand visibility and community growth. Secured and nurtured long-term brand partnerships, boosting UGC output and driving higher engagement across social platforms. Collaborated with influencers and ambassadors to maintain authentic brand alignment and achieve a high repeat-collaboration rate. Managed daily content strategy and publishing across Instagram, Facebook, and TikTok, creating an active, community-driven brand presence. Scheduled monthly social media calendars and wrote engaging copy for captions, while actively managing community interactions. Increased engagement and organic reach by developing data-informed content plans and optimizing based on performance insights. Compiled and presented monthly social media performance reports; insights shaped content strategy. Analyzed campaign and channel metrics to guide influencer strategy, improve c

Marketing Assistant at Digital Storyteller

June 1, 2024 - October 21, 2025

Supported client email campaigns/newsletters in HubSpot: set up templates, segments, and A/B tests; QA’d links; upheld brand guidelines and list hygiene. Wrote on-brand copy and light design for emails and social posts; coordinated asset reviews and approvals with creative and account teams. Planned and scheduled social content across Meta and LinkedIn; maintained the content calendar. Monitored performance and delivered monthly reports for email and social; translated results into clear next-step recommendations. Optimized campaigns by testing subject lines, send times, and audience segments; documented learnings to inform future creative and targeting. Supported project operations: trackers, asset organization, version control, and timely deliverables. Provided executive support to the Chief Creative Officer; calendar management, meeting prep/notes, vendor and client communications, and document organization.

Marketing Operations Coordinator at Cleo

November 29, 2025 - Present

Responsible for shepherding assets through compliance, ensuring tickets and attachments have the correct context and formats before submission to internal compliance and bank partners. Maintained the compliance dashboard to track submissions, approvals, and turnaround times, providing studio visibility into bottlenecks, deadlines, and overall compliance health. Updated and distributed compliance updates to the studio by refining Figma templates, auditing assets for required changes, and maintaining up-to-date documentation. Managed Frontify for digital asset management, ensuring assets are tagged, searchable, and linked to compliance details. Supported audit preparation by gathering marketing materials for audits. Monitored creative studio resourcing, tracked workload distribution, and flagged imbalances to leads to optimize capacity. Assisted with training and onboarding of new hires and partners for tooling basics and compliance when applicable. Facilitated collaboration across creat