Available to hire
I’m Irena Kosturska, a strategic and results-driven full-stack marketer with over 18 years of experience in SEO, brand building, and integrated marketing strategies. I’ve led digital transformation initiatives for B2B and B2C brands and helped bring new products to market.
I thrive on turning data into actionable plans, collaborating with cross-functional teams to deliver scalable campaigns and sustainable growth. My approach blends creativity with analytics to maximise ROI and long-term value for clients.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Lead at AWD Digital
December 1, 2024 - November 11, 2025Lead strategic digital marketing initiatives with a strong focus on SEO for B2C and B2B clients across diverse industries. Manage a cross-functional team of marketers, designers, copywriters and developers (Melbourne and the Philippines) delivering integrated campaigns across SEO, paid media, social, email, and content marketing to drive sustainable online visibility, traffic and business growth.
Digital Marketing Specialist at AWD Digital
December 1, 2024 - December 1, 2024Manage SEO, Google Ads, email marketing and social media for a portfolio of clients. Conduct in-depth keyword research, SEO audits, performance analyses, and ongoing optimization; collaborate with web developers, content creators and designers to ensure SEO best practices; build long-term client relationships through strategic planning and reporting.
Marketing Coordinator, B2B at Neilsen Industries
December 1, 2021 - December 1, 2021Coordinate marketing, advertising and promotional activities; develop and maintain digital channels and company websites; plan digital strategy; execute marketing plans for new/existing products; grow audience across social platforms; monitor analytics and reporting; manage paid social advertising; assist with budgeting and collateral creation.
Marketing Specialist, B2B at All Purpose Pumps
July 1, 2020 - July 1, 2020Generate qualified leads; manage e-mail marketing; develop marketing plan and budget; monitor market trends and competition; coordinate content for social platforms and blogs; track campaigns using Dynamics 365 CRM; maintain WordPress website and landing pages with SEO; support day-to-day marketing tasks and project coordination.
User Tester at User Testing
July 1, 2019 - July 1, 2019Test and monitor websites and web applications across desktops, laptops and mobile devices; provide feedback to improve usability and user experience.
Brand Manager, B2C at Magroni ltd
November 1, 2017 - November 1, 2017Manage the full marketing function for Magroni, including NPD, promotional concepts, trade and consumer promotions, event management, brand communications, and media relations; develop marketing materials, monitor budget and performance, coordinate with agencies and internal teams; lead B2C campaigns and exhibitions; coordinate ISO 9001:2008 and ISO 22000:2005 processes.
Marketing Specialist, B2C at Magroni ltd
January 1, 2009 - January 1, 2009Conduct market research; support outbound/inbound marketing activities; prepare sales reports and promotional materials; coordinate events, campaigns and sponsorships; collaborate with external agencies; manage marketing resources and campaigns.
Digital Marketing Lead at AWD Digital
December 1, 2024 - November 20, 2025Leading and executing strategic digital marketing initiatives with a strong focus on SEO for B2C and B2B clients across diverse industries. Oversees a cross-functional team of marketers, designers, copywriters, and developers from Melbourne and the Philippines to deliver integrated campaigns across SEO, paid media, social media, email marketing, and content development to drive sustainable online visibility, traffic, and business growth.
User Tester at UserTesting
July 1, 2019 - July 1, 2019Responsible for testing and monitoring websites and web applications across desktops, laptops, and mobile devices, providing feedback to improve usability and user experience.
Brand Manager at Magroni Ltd
November 1, 2017 - November 1, 2017Managed end-to-end marketing function for B2C brands, including NPD, promotions, events, budget control, content creation for websites and social media, and collaboration with external agencies to align with brand strategy.
Marketing Specialist at Magroni Ltd
January 1, 2009 - January 1, 2009Conducted market research, supported outbound/inbound marketing activities, created promotional content, coordinated campaigns and events, and collaborated with external agencies to support sales and brand growth.
Education
Postgraduate Diploma at Digital Marketing Institute, Dublin, Ireland
January 1, 2019 - January 1, 2020Master’s degree in Marketing at Ss. Cyril and Methodius University - Skopje, Macedonia
January 1, 2010 - January 1, 2013Bachelor’s degree in Food Technologist at Ss. Cyril and Methodius University - Skopje, Macedonia
January 1, 2000 - January 1, 2006Postgraduate Diploma in Digital Marketing at Digital Marketing Institute, Dublin, Ireland
January 1, 2019 - December 31, 2020Master’s degree in Marketing at Ss. Cyril and Methodius University - Skopje, Macedonia
January 1, 2010 - December 31, 2013Bachelor’s degree in Food Technologist at Ss. Cyril and Methodius University - Skopje, Macedonia
January 1, 2000 - December 31, 2006Qualifications
Advanced AI for Digital Marketing
January 1, 2025 - November 11, 2025The Fundamentals of Digital Marketing Certificate
January 1, 2019 - November 11, 2025Adobe Certified Associate in Visual Communication Using Adobe Photoshop
January 1, 2017 - November 11, 2025Adobe Certified Associate in Graphic Design & Illustration Using Adobe Illustrator
January 1, 2017 - November 11, 2025Google – The Digital Garage: Fundamentals of Digital Marketing
January 1, 2019 - November 11, 2025How to Develop a Competitive Research Workflow using SEMrush’s SEO Toolkit
January 1, 2024 - November 11, 2025Navigating On-Page and Technical SEO: A SEMrush Deep Dive
January 1, 2024 - November 11, 2025Digital Marketing - Advanced AI for Digital Marketing
January 1, 2025 - November 20, 2025SEMrush Certification – How to Develop a Competitive Research Workflow using SEMrush’s SEO Toolkit
January 1, 2024 - November 20, 2025SEMrush Certification – Navigating On-Page and Technical SEO: A SEMrush Deep Dive
January 1, 2024 - November 20, 2025Google Digital Garage – Fundamentals of Digital Marketing
January 1, 2019 - November 20, 2025Adobe Certified Associate – Visual Communication Using Adobe Photoshop
January 1, 2017 - November 20, 2025Adobe Certified Associate – Graphic Design & Illustration Using Adobe Illustrator
January 1, 2017 - November 20, 2025Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Retail, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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