IK

Irena Kosturska

Available to hire

I'm Irena Kosturska, a strategic and results-driven full-stack marketer with over 18 years of experience in SEO, brand building, and integrated marketing strategies.

About

I’m Irena Kosturska, a strategic and results-driven full-stack marketer with over 18 years of experience in SEO, brand building, and integrated marketing strategies. I’ve led digital transformation initiatives for B2B and B2C brands and helped bring new products to market.

I thrive on turning data into actionable plans, collaborating with cross-functional teams to deliver scalable campaigns and sustainable growth. My approach blends creativity with analytics to maximise ROI and long-term value for clients.

  • Joined November 2025

Languages

  • EnglishFluent

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Retail
  • Education

More experts in Melbourne, Australia

Work experience· 11 roles

Digital Marketing Lead · AWD DigitalDec 2024 – Nov 2025 · 1 yr

Leading and executing strategic digital marketing initiatives with a strong focus on SEO for B2C and B2B clients across diverse industries. Oversees a cross-functional team of marketers, designers, copywriters, and developers from Melbourne and the Philippines to deliver integrated campaigns across SEO, paid media, social media, email marketing, and content development to drive sustainable online visibility, traffic, and business growth.

Digital Marketing Specialist · AWD DigitalDec 2024 – Dec 2024 · 1 mo

Manage SEO, Google Ads, email marketing and social media for a portfolio of clients. Conduct in-depth keyword research, SEO audits, performance analyses, and ongoing optimization; collaborate with web developers, content creators and designers to ensure SEO best practices; build long-term client relationships through strategic planning and reporting.

Digital Marketing Lead · AWD DigitalDec 2024 – Nov 2025 · 1 yr

Lead strategic digital marketing initiatives with a strong focus on SEO for B2C and B2B clients across diverse industries. Manage a cross-functional team of marketers, designers, copywriters and developers (Melbourne and the Philippines) delivering integrated campaigns across SEO, paid media, social, email, and content marketing to drive sustainable online visibility, traffic and business growth.

Marketing Coordinator, B2B · Neilsen IndustriesDec 2021 – Dec 2021 · 1 mo
Marketing Specialist, B2B · All Purpose PumpsJul 2020 – Jul 2020 · 1 mo
User Tester · UserTestingJul 2019 – Jul 2019 · 1 mo
User Tester · User TestingJul 2019 – Jul 2019 · 1 mo
Brand Manager · Magroni LtdNov 2017 – Nov 2017 · 1 mo

Education· 6

Postgraduate Diploma · Digital Marketing Institute, Dublin, Ireland2019 – 2020
Master’s degree in Marketing · Ss. Cyril and Methodius University - Skopje, Macedonia2010 – 2013
Bachelor’s degree in Food Technologist · Ss. Cyril and Methodius University - Skopje, Macedonia2000 – 2006
Postgraduate Diploma in Digital Marketing · Digital Marketing Institute, Dublin, Ireland2019 – 2020

Certifications and awards· 13

Advanced AI for Digital Marketing2025
The Fundamentals of Digital Marketing Certificate2019 – 2025
Adobe Certified Associate in Visual Communication Using Adobe Photoshop2017 – 2025
Adobe Certified Associate in Graphic Design & Illustration Using Adobe Illustrator2017 – 2025

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