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Hi, I'm Kaylee Peterson, an executive search & web director with 8+ years of experience in building search strategies that work as connected systems, not siloed tactics. I’ve built departments from zero to profitable scale (40%+ margins), managed budgets up to $250K+, delivered multi-million-dollar ROI, and consistently drove organic traffic and revenue growth. I understand how AI is reshaping search (GEO/SEO/LLMs) and translate complex technical requirements into executive strategy while partnering with cross-functional teams to build sustainable growth frameworks.…Hi, I'm Kaylee Peterson, an executive search & web director with 8+ years of experience in building search strategies that work as connected systems, not siloed tactics. I’ve built departments from zero to profitable scale (40%+ margins), managed budgets up to $250K+, delivered multi-million-dollar ROI, and consistently drove organic traffic and revenue growth. I understand how AI is reshaping search (GEO/SEO/LLMs) and translate complex technical requirements into executive strategy while partnering with cross-functional teams to build sustainable growth frameworks.

Kaylee Peterson

Growth Marketer, Brand Strategist, Marketing Strategist, +4

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Hi, I'm Kaylee Peterson, an executive search & web director with 8+ years of experience in building search strategies that work as connected systems, not siloed tactics. I’ve built departments from zero to profitable scale (40%+ margins), managed budgets up to $250K+, delivered multi-million-dollar ROI, and consistently drove organic traffic and revenue growth. I understand how AI is reshaping search (GEO/SEO/LLMs) and translate complex technical requirements into executive strategy while partnering with cross-functional teams to build sustainable growth frameworks.…Hi, I'm Kaylee Peterson, an executive search & web director with 8+ years of experience in building search strategies that work as connected systems, not siloed tactics. I’ve built departments from zero to profitable scale (40%+ margins), managed budgets up to $250K+, delivered multi-million-dollar ROI, and consistently drove organic traffic and revenue growth. I understand how AI is reshaping search (GEO/SEO/LLMs) and translate complex technical requirements into executive strategy while partnering with cross-functional teams to build sustainable growth frameworks.

Available to hire

Hi, I’m Kaylee Peterson, an executive search & web director with 8+ years of experience in building search strategies that work as connected systems, not siloed tactics.

I’ve built departments from zero to profitable scale (40%+ margins), managed budgets up to $250K+, delivered multi-million-dollar ROI, and consistently drove organic traffic and revenue growth. I understand how AI is reshaping search (GEO/SEO/LLMs) and translate complex technical requirements into executive strategy while partnering with cross-functional teams to build sustainable growth frameworks.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Director of Client Services (Growth Marketing & Strategy) at Compose.ly

May 1, 2025 - Present

Lead integrated growth programs for 50+ B2B and SaaS clients, connecting search strategy with web experiences to drive conversions while maintaining 40%+ margins. Expanded from single-channel SEO to integrated programs (SEO/SEM, content strategy, CRO, paid media), building cross-functional teams across strategy, UX, and content. Built SOPs, quality standards, and dashboards to reduce client revisions and improve delivery consistency. Partnered with C-suite to align search and web strategy with business objectives, translating technical requirements into executive roadmaps and driving account growth. Developed AI-powered search strategies (GEO/AEO) and LLM visibility while sustaining traditional search performance. Created sales enablement framework integrating search data and analytics, increasing close rates. Recruited and developed a team of 5 strategists and 10+ contractors; established performance frameworks and career paths to improve delivery. Drove ROI through integrated optimiz

Director of SEO at Compose.ly

May 1, 2024 - May 1, 2025

Founded and scaled the search department from zero, serving 60+ clients with 40%+ margins through an integrated approach linking search intent with content strategy and UX. Productized services including technical audits, content strategy, site architecture, and conversion-focused UX, transitioning business from project work to predictable retainers. Developed content systems balancing discoverability with user experience, defining what to create, consolidate, or retire based on search intent and conversion data. Created a sales enablement framework incorporating search data and analytics, increasing close rates by ~25% and generating notable MRR growth. Recruited and developed a team of 5 strategists plus 10+ contractors; partnered with Product, Engineering, and Data teams to prioritize technical roadmap and attribution models. Implemented AI-powered search (GEO/AEO) and LLM visibility while maintaining traditional search performance. Achieved 90% organic traffic growth and 150% lead

Group Head of Organic Marketing (Promoted Dec 2023) at Kazai Capital / We Buy Any Home / Sold.co.uk

September 1, 2022 - May 1, 2024

Led integrated search and web strategy across a £50M+ portfolio of four property brands in London, UK. Directed SEO/SEM and web strategy to ensure consistent user journeys, maintaining brand differentiation and driving ROI (budget £180K, ROI ~£4M, +40% YoY). Directed site branding, migration and infrastructure upgrades, aligning with product/engineering teams to optimize performance. Managed enterprise migration from Pardot to Salesforce Marketing Cloud, implementing journey mapping, attribution models, and automation workflows. Optimized budget across organic and paid channels using GA4 and Search Console to identify content gaps and site improvements. Produced 500+ assets annually across web, email, and social, maintaining quality standards and SEO performance. Achieved 90% traffic growth and 55% lead growth following site restructuring; generated ~£4M pipeline through integrated SEO and conversion-optimized experiences.

Marketing Manager at FBC Remodel

January 1, 2020 - August 1, 2022

Owned full-funnel search and web strategy across three regional markets, integrating SEO, SEM, site optimization, and conversion tracking. Led website migration, improving technical SEO foundations, site architecture, and conversion paths—delivering +71% organic conversions and +43% traffic in 12 months. Implemented testing and optimization framework using GA and user research to identify friction points and improve conversion rates. Managed $250K marketing budget and drove $4M ROI in search-attributed sales (+20% YoY) through strategic allocation and site improvements.

SEO Project Manager at Great Dental Websites

January 1, 2019 - January 1, 2020

Managed 25–30 client websites monthly, optimizing technical SEO, content strategy, and site structure to improve rankings and conversions by ~25% over a three-month cycle. Promoted from entry-level to project manager in six months; recognized as Most Valuable Employee of the Year (2019).

Group Head of Organic Marketing at Kazai Capital | We Buy Any Home | Sold.co.uk

September 1, 2022 - May 1, 2024

Led integrated search and web strategy across four property brands; rebuilt brand sites, migrated to a SaaS CRM, and created journey maps, attribution models, and automation workflows to optimize delivery and results.

SEO Project Manager at Great Dental Web sites

January 1, 2019 - January 1, 2020

Managed 25–30 client websites monthly, optimizing technical SEO, content strategy, and site structure to improve rankings and conversions by ~25% over a 3-month cycle; promoted from entry-level to project manager in six months; recognized as Most Valuable Employee of the Year (2019).