Kaylee Peterson

Lead integrated growth programs for 50+ B2B and SaaS clients, connecting search strategy with web experiences to drive conversions while maintaining 40%+ margins. Expanded from single-channel SEO to integrated programs (SEO/SEM, content strategy, CRO, paid media), building cross-functional teams across strategy, UX, and content. Built SOPs, quality standards, and dashboards to reduce client revisions and improve delivery consistency. Partnered with C-suite to align search and web strategy with business objectives, translating technical requirements into executive roadmaps and driving account growth. Developed AI-powered search strategies (GEO/AEO) and LLM visibility while sustaining traditional search performance. Created sales enablement framework integrating search data and analytics, increasing close rates. Recruited and developed a team of 5 strategists and 10+ contractors; established performance frameworks and career paths to improve delivery. Drove ROI through integrated optimiz

Founded and scaled the search department from zero, serving 60+ clients with 40%+ margins through an integrated approach linking search intent with content strategy and UX. Productized services including technical audits, content strategy, site architecture, and conversion-focused UX, transitioning business from project work to predictable retainers. Developed content systems balancing discoverability with user experience, defining what to create, consolidate, or retire based on search intent and conversion data. Created a sales enablement framework incorporating search data and analytics, increasing close rates by ~25% and generating notable MRR growth. Recruited and developed a team of 5 strategists plus 10+ contractors; partnered with Product, Engineering, and Data teams to prioritize technical roadmap and attribution models. Implemented AI-powered search (GEO/AEO) and LLM visibility while maintaining traditional search performance. Achieved 90% organic traffic growth and 150% lead

Led integrated search and web strategy across four property brands; rebuilt brand sites, migrated to a SaaS CRM, and created journey maps, attribution models, and automation workflows to optimize delivery and results.