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Hi, I’m Paskalina—I'm a Brooklyn-based multidisciplinary designer specializing in branding, creative direction, logo design, and custom packaging. I use my illustration background to translate artwork into functional, thoughtful designs that balance storytelling with production-ready execution. My experience spans fast-paced agency environments and luxury in-house teams. From end-to-end structural and branding packaging work (concept through mass production) to creating original apparel graphics and leading social media brand visuals, I love solving both technical and creative challenges—making sure the final output looks great, meets compliance needs, and performs for real-world customers.…Hi, I’m Paskalina—I'm a Brooklyn-based multidisciplinary designer specializing in branding, creative direction, logo design, and custom packaging. I use my illustration background to translate artwork into functional, thoughtful designs that balance storytelling with production-ready execution. My experience spans fast-paced agency environments and luxury in-house teams. From end-to-end structural and branding packaging work (concept through mass production) to creating original apparel graphics and leading social media brand visuals, I love solving both technical and creative challenges—making sure the final output looks great, meets compliance needs, and performs for real-world customers.

Paskalina Kinanthi

Brand Designer, Packaging Designer, Graphic Designer, +3

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Hi, I’m Paskalina—I'm a Brooklyn-based multidisciplinary designer specializing in branding, creative direction, logo design, and custom packaging. I use my illustration background to translate artwork into functional, thoughtful designs that balance storytelling with production-ready execution. My experience spans fast-paced agency environments and luxury in-house teams. From end-to-end structural and branding packaging work (concept through mass production) to creating original apparel graphics and leading social media brand visuals, I love solving both technical and creative challenges—making sure the final output looks great, meets compliance needs, and performs for real-world customers.…Hi, I’m Paskalina—I'm a Brooklyn-based multidisciplinary designer specializing in branding, creative direction, logo design, and custom packaging. I use my illustration background to translate artwork into functional, thoughtful designs that balance storytelling with production-ready execution. My experience spans fast-paced agency environments and luxury in-house teams. From end-to-end structural and branding packaging work (concept through mass production) to creating original apparel graphics and leading social media brand visuals, I love solving both technical and creative challenges—making sure the final output looks great, meets compliance needs, and performs for real-world customers.

Available to hire

Hi, I’m Paskalina—I’m a Brooklyn-based multidisciplinary designer specializing in branding, creative direction, logo design, and custom packaging. I use my illustration background to translate artwork into functional, thoughtful designs that balance storytelling with production-ready execution.

My experience spans fast-paced agency environments and luxury in-house teams. From end-to-end structural and branding packaging work (concept through mass production) to creating original apparel graphics and leading social media brand visuals, I love solving both technical and creative challenges—making sure the final output looks great, meets compliance needs, and performs for real-world customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

French

Intermediate

Work Experience

Packaging & Brand Designer at Thinkpackage Packaging & Brand Design

February 1, 2024 - June 30, 2026

+ Managed end-to-end packaging and branding projects across structural and identity work for industries including Food & Beverage, Hospitality & Resort, Fashion, and more. + Designed packaging from concept/prototypes through mass production, balancing brand storytelling, structural integrity, compliance, and cost efficiency. + Oversaw technical files with detailed dimensions/material information and coordinated with vendors and production teams. + Built creative branding assets, identity guidelines, and contributed to internal agency rebranding. + Proposed improvements to existing packaging structures based on market trends and client needs.

Graphic Designer at Crémieux

October 1, 2023 - April 30, 2024

Created prints and original graphic artwork for ready-to-wear apparel sold in US/International stores, including work distributed through Dillard’s nationwide. Developed daily marketing and graphic content across print and digital channels. Produced e-mail blasts, magazine advertisements, e-commerce photo retouching, seasonal catalogues, packaging design, and brand identity development. Ensured creative outputs aligned with the brand’s heritage while supporting ongoing seasonal and campaign needs.

Designer

October 1, 2023 - April 30, 2024

+ Designed and delivered graphic/branding work in a professional environment (agency/in-house).

Brand Designer at Landau Agency

July 1, 2021 - August 31, 2023

Produced social media content and designed visual assets for a variety of clients, from small-scale to large corporate accounts. Collaborated with clients to develop social posts and campaign creative. Created client branding and visual identities used across all platforms, translating brand strategy into consistent social-first design systems.

Graphic Designer / Brand Designer

July 1, 2021 - August 31, 2023

+ Created design assets across digital and print channels for brand and marketing needs.

Product & Packaging Design Intern at Sentient Jewelry

January 1, 2021 - January 1, 2021

+ Supported concept-to-product packaging and design for an experimental jewelry brand.

Graphic Designer & Illustrator (Intern) at Cindy Greene Interior

January 1, 2021 - January 1, 2021

+ Illustrated wallpaper concepts for client work (including clients such as Supreme).

Art Director & Founder at Morpho Magazine, LLC

January 1, 2020 - January 1, 2020

+ Served as Art Director & Founder for a publishing project.

Brand Designer at Landau Agency

January 1, 2020 - January 1, 2020

+ Created content for social profiles and campaigns across small to large-scale clients. + Developed client branding and visual identities used across all platforms. + Produced daily social assets supporting marketing goals and brand consistency.

Graphic Designer at Crémieux

January 1, 2020 - January 1, 2020

+ Designed original prints and graphics for ready-to-wear apparel sold in US/international stores (including 250+ Dillard’s locations). + Developed print and digital content for day-to-day marketing and special projects, including email blasts, magazine ads, e-commerce photo retouching, seasonal catalogs, packaging design, and brand identity development. + Supported luxury brand visuals across global flagships with campaigns aligned to brand heritage.