Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Kieran Purcell, a senior strategist and qualitative researcher based in Berlin. I help brands translate complex research into clear strategy, storytelling, and practical tools that teams can act on. My work spans UX, CX, innovation, and market exploration, with a focus on turning insights into action and influencing product and brand decisions through compelling narratives. I enjoy mentoring teams and building research capability within organizations. I thrive in cross-functional settings, bridging design, product, and leadership to shape meaningful experiences and sustainable brand direction.…I’m Kieran Purcell, a senior strategist and qualitative researcher based in Berlin. I help brands translate complex research into clear strategy, storytelling, and practical tools that teams can act on. My work spans UX, CX, innovation, and market exploration, with a focus on turning insights into action and influencing product and brand decisions through compelling narratives. I enjoy mentoring teams and building research capability within organizations. I thrive in cross-functional settings, bridging design, product, and leadership to shape meaningful experiences and sustainable brand direction.

KIERAN PURCELL

Brand Strategist, Audio Transcriber, Marketing Strategist





I’m Kieran Purcell, a senior strategist and qualitative researcher based in Berlin. I help brands translate complex research into clear strategy, storytelling, and practical tools that teams can act on. My work spans UX, CX, innovation, and market exploration, with a focus on turning insights into action and influencing product and brand decisions through compelling narratives. I enjoy mentoring teams and building research capability within organizations. I thrive in cross-functional settings, bridging design, product, and leadership to shape meaningful experiences and sustainable brand direction.…I’m Kieran Purcell, a senior strategist and qualitative researcher based in Berlin. I help brands translate complex research into clear strategy, storytelling, and practical tools that teams can act on. My work spans UX, CX, innovation, and market exploration, with a focus on turning insights into action and influencing product and brand decisions through compelling narratives. I enjoy mentoring teams and building research capability within organizations. I thrive in cross-functional settings, bridging design, product, and leadership to shape meaningful experiences and sustainable brand direction.

Available to hire

I’m Kieran Purcell, a senior strategist and qualitative researcher based in Berlin. I help brands translate complex research into clear strategy, storytelling, and practical tools that teams can act on. My work spans UX, CX, innovation, and market exploration, with a focus on turning insights into action and influencing product and brand decisions through compelling narratives.

I enjoy mentoring teams and building research capability within organizations. I thrive in cross-functional settings, bridging design, product, and leadership to shape meaningful experiences and sustainable brand direction.

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Freelance Researcher at Self-employed

August 1, 2025 - Present

Focus areas: research & consumer insights, brand strategy, storytelling & presentations. Designed and facilitated brand identity & strategy workshops. Translated complex research and strategy frameworks into practical tools for small teams and solo entrepreneurs. Supported strategic storytelling and narrative structure for leadership and strategy presentations. Synthesised qualitative inputs into clear frameworks, language, and actionable brand direction.

UX Researcher at MOIA

April 1, 2023 - March 1, 2025

Leading and supporting mixed methods research activities across the product development cycle from exploratory to evaluative. Senior position helping to guide research strategy and mentor research practices in a growing company and research team. Moved the research function from a UX design 'concept testing' team to a central business unit informing wider product strategy and working across the entire product development cycle from exploration to delivery. Developing research & storytelling capability to enable design and product teams. Collaborating with and enabling stakeholder research across the company inc. designers, product, senior strategists.

Consumer Research & Insights Manager at Spark Networks

July 1, 2022 - January 1, 2023

Client side research activities incl single/cross-project analysis & insight generation, identification of research opportunities, brief preparation & agency selection/management. Expanded the research function from under the brand umbrella to include and influence product decisions. Synthesis and translation of research results with business objectives to share across the company. Stakeholder management & consulting with internal teams to inform and influence decision making.

Consumer Strategist at One Picture

January 1, 2019 - January 1, 2021

Agency side qualitative research: in-depth interviews, workshops and ethnographic techniques across a variety of industries. Analyzing qualitative & quantitative data, using industry knowledge to identify patterns, form strategy, and recommend future actions for clients. Present research in compelling storytelling format, run workshops with clients including C-level executives and Boards.

Product Manager at 9 Spokes

January 1, 2018 - January 1, 2019

Defining product roadmap & strategy based on research and business objectives. Work in scrum team through full product development process: discovery, definition, design, development, release, test & iterate. Working directly with client teams from large financial sector organisations including Barclays, Royal Bank of Canada, and Bank of New Zealand.