I believe creative work should make people feel something. Creative Director and brand leader helping consumer brands grow through design, strategy, and scalable systems. I’m a Creative Director with 20+ years of experience building and evolving consumer brands, with a focus on brand identity, packaging, and systems that scale, particularly in regulated and competitive categories. At its best, creative work brings a moment of happiness, surprise, or recognition to someone’s day. I partner with founders, brand leaders, and teams to modernize brands without losing what makes them recognizable, and to create work that performs both on shelf and in the real world. My work reflects a design-led approach rooted in taste, collaboration, and practicality, focused not just on how brands look, but on how they last.…I believe creative work should make people feel something. Creative Director and brand leader helping consumer brands grow through design, strategy, and scalable systems. I’m a Creative Director with 20+ years of experience building and evolving consumer brands, with a focus on brand identity, packaging, and systems that scale, particularly in regulated and competitive categories. At its best, creative work brings a moment of happiness, surprise, or recognition to someone’s day. I partner with founders, brand leaders, and teams to modernize brands without losing what makes them recognizable, and to create work that performs both on shelf and in the real world. My work reflects a design-led approach rooted in taste, collaboration, and practicality, focused not just on how brands look, but on how they last.WWWW…