Coordinated with influencers for brand collaborations, crafted content briefs, and tracked deliverables. Managed outreach pipelines, communication workflows, and campaign reporting. Maintained influencer databases and monitored performance metrics to optimize future campaigns. Led creative direction for brand communication, digital content, and social media presence; developed strategies that grew engagement and brand visibility. Oversaw content creation including visuals, reels, and campaign concepts. Managed posting schedules, community engagement, and platform performance insights.

Creative Director & Social Media Marketer at Spark Plug One Residence Experience

January 1, 2022 - December 31, 2025

Led creative direction for brand communication, digital content, and social media presence. Developed and executed social media strategies that grew engagement and brand visibility. Created visuals, reels, carousels, and campaign concepts; managed posting schedules, community engagement, and platform performance insights. Coordinated cross-functional teams to deliver end-to-end campaigns and analyzed performance metrics.

Brand Marketing Executive at AI Certs

January 1, 2025 - Present

Oversee all content strategy and brand marketing initiatives across digital platforms. Drive brand positioning and audience growth through targeted social media campaigns. Manage end-to-end content calendars, platform analytics, and campaign performance. Lead cross-functional collaboration on AI-driven content and search marketing projects.