Hi, I’m Kris Barnes—a senior marketing leader who loves turning ambitious ideas into measurable growth. With 12+ years of experience spanning startups and scaleups, I build data-driven marketing engines, lead high-performing teams, and drive revenue across both B2B and B2C landscapes. I enjoy shaping digital transformations that align product, performance, and brand to deliver consistent business results. From multi-channel campaigns and PR to CRM implementations and website optimization, I focus on sustainable growth, cross-functional collaboration, and clear, impactful storytelling. Highlights include growing StocksFC to 10,000+ users and $1.5M in revenue within a few months, launching Bonny Snowdon Academy campaigns with thousands of participants, and securing national media coverage across major outlets.…

Kris Barnes

Hi, I’m Kris Barnes—a senior marketing leader who loves turning ambitious ideas into measurable growth. With 12+ years of experience spanning startups and scaleups, I build data-driven marketing engines, lead high-performing teams, and drive revenue across both B2B and B2C landscapes. I enjoy shaping digital transformations that align product, performance, and brand to deliver consistent business results. From multi-channel campaigns and PR to CRM implementations and website optimization, I focus on sustainable growth, cross-functional collaboration, and clear, impactful storytelling. Highlights include growing StocksFC to 10,000+ users and $1.5M in revenue within a few months, launching Bonny Snowdon Academy campaigns with thousands of participants, and securing national media coverage across major outlets.…

Available to hire

Hi, I’m Kris Barnes—a senior marketing leader who loves turning ambitious ideas into measurable growth. With 12+ years of experience spanning startups and scaleups, I build data-driven marketing engines, lead high-performing teams, and drive revenue across both B2B and B2C landscapes. I enjoy shaping digital transformations that align product, performance, and brand to deliver consistent business results.

From multi-channel campaigns and PR to CRM implementations and website optimization, I focus on sustainable growth, cross-functional collaboration, and clear, impactful storytelling. Highlights include growing StocksFC to 10,000+ users and $1.5M in revenue within a few months, launching Bonny Snowdon Academy campaigns with thousands of participants, and securing national media coverage across major outlets.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Head of Marketing at StocksFC
June 30, 2024 - June 30, 2024
Doubled signups and revenue within 3 months: 10K+ users and $1.5M+ revenue. Increased user deposits from $100 to $220 via lifecycle email and onboarding. Built creator incentive programme generating 20+ UGC pieces per week. Launched influencer strategy with Premier League partners, driving 50% of revenue.
Freelance Marketing Consultant at Various clients (Remote)
June 1, 2024 - Present
Providing strategic marketing consulting for startups, institutions and SMEs in beauty, marketing agencies, education, arts, and tech. Working with Cambridge University’s Centre for Alternative Finance to promote their global online programmes to regulators and financial professionals. Leading growth strategy for Bonny Snowdon Academy, with major campaigns such as Coloured Pencil Week 2025 (nearly 10,000 participants, partnership with Derwent, and over 5,000 active subscribers). Delivered extensive PR coverage in top creative publications. Supporting Lustre ClearSkin across affiliate marketing, PR, and conversion rate optimization to increase brand visibility and revenue.
Head of Marketing at Stocks FC Leeds
June 1, 2024 - June 1, 2024
Doubled signups and revenue within 3 months: 10K+ users and $1.5M in revenue; led campaigns across digital, PR and partnerships; achieved significant app download milestones.
Freelance Marketing Consultant at Kompass
June 1, 2024 - November 6, 2025
Lead growth for brands across skincare, tech, education, and the arts; responsible for multi-channel strategy, rapid execution and cross-functional collaboration in a remote setup.
Marketing Consultant at Kompass
June 1, 2024 - November 6, 2025
Freelance Marketing Consultant (Remote) responsible for leading growth for brands across skincare, tech, education, and the arts. Developed and executed strategy for Bonnie Snowden Academy's Colored Pencil Week (10K participants), increasing subscribers by 30% and MRR by £60k (ARR £720k). Increased affiliate revenue, improved conversion rates and PR reach for Lustre ClearSkin.
Head of Marketing at StocksFC
December 1, 2023 - June 1, 2024
Delivered national coverage in Sky News, Daily Mail, BBC, HuffPost, Forbes and more; led growth initiatives across skincare, tech, education, and the arts; contributed to multi-channel marketing strategy and revenue growth.
Senior Marketing Manager at Chameleon Technology / iVie
November 30, 2023 - November 30, 2023
Delivered £750K revenue and 70K downloads in the first year of launch. Built and led a team of 6 across email, content, paid, and design. Achieved email open rates of 60–70%, CTRs of 10–15%. Secured national coverage in Sky News and Daily Mail.
Senior Marketing Manager at Chameleon Technology / Ivie Harrogate
November 1, 2023 - November 1, 2023
Delivered £750K revenue and 70K app downloads in the first year of launch; built and led a 6-person cross-functional team across email, content, paid and design; improved email metrics (open rates 60–70%, CTR 10–15%).
Marketing Consultant at Snap Revise
May 31, 2022 - May 31, 2022
Added £2M+ in revenue in under a year, with 25% growth in the first 2 months. Built TikTok from 0 to 11K in a month; grew lead volume 10K+. Improved email open rates to 35%+.
Senior Marketing Manager at Chameleon Technology / ivie
May 1, 2022 - November 1, 2023
Led successful launch of B2C brand ivie, achieving £750K revenue and 70K app downloads in first year. Built and managed marketing team of 6 professionals. Developed email marketing strategy resulting in 50K subscribers with 60-70% open rates and 10-15% CTRs. Secured national media coverage including Daily Mail and Sky News.
Senior Marketing Manager at Chameleon Technology / IVIE Harrogate
May 1, 2022 - November 1, 2023
Delivered £750K revenue and 70K app downloads in first year of app launch; built and led a team of 6 across email, content, paid and design; achieved email open rates 60-70% and CTRs 10-15%; secured national coverage in Sky News and Daily Mail.
Head of Digital at Snap Revise
May 1, 2022 - May 1, 2022
Built digital growth programs remotely, delivering significant revenue growth and lead generation; expanded social footprint and online engagement (e.g., TikTok growth and lead volume increases).
Head of Digital at MONPURE London
August 31, 2021 - August 31, 2021
Launched brand, generating £1m revenue in 18 months. Improved site CVR from 0.2% to 3%. Drove 35% of total revenue through email; 15% via affiliates. Featured in This Morning, Sunday Times, Harper's Bazaar.
Marketing Consultant at SnapRevise
August 1, 2021 - May 1, 2022
Drove 25% revenue growth within first 2 months, increasing annual revenue by £2M+. Implemented sales funnels generating 10,000+ qualified business leads. Established brand presence on TikTok, growing to 11K followers in first month. Improved email marketing performance with 35%+ open rates.
Head of Digital at MONPURE London
August 1, 2021 - August 1, 2021
Launched the brand’s digital presence and growth initiatives, driving early traction and revenue growth; established digital channels and measurement framework.
Head of Digital at MONPURE London
July 1, 2019 - August 1, 2021
Led digital launch of sustainable luxury haircare brand, achieving £250K revenue in first 8 months. Improved website conversion rate from 0.2% to 3% through optimization. Developed email marketing strategy contributing 35% of total revenue. Established affiliate marketing program generating 15% of total revenue. Secured coverage in national media including This Morning, Sky News, The Sunday Times, and Harper's BAZAAR.
Head of Digital at MONPURE
July 1, 2019 - August 1, 2021
Launched brand, generating £1m revenue in 18 months; improved site conversion rate from 0.2% to 3%; drove 35% of total revenue through email and 15% via affiliates.
Head of Marketing at Team er London
June 30, 2018 - June 30, 2018
Scaled user base to 3.5M and 1.5M app installs. Boosted social media reach from 500 to 20K per post. Formed partnerships with national sports bodies.
Head of Marketing at TeamER London
June 1, 2018 - June 1, 2018
Scaled marketing operations, enhanced brand presence and performance across channels for a London-based team.
Head of Marketing at Teamer
September 1, 2016 - June 1, 2018
Grew user base by 50% to 3.5M users, 150K teams, and 1.5M app installs in first year. Increased social media engagement from 500 to 20K average reach per post. Improved email marketing open rates from 15% to 30%. Established partnerships with national sports governing bodies and associations.
Head of Marketing
September 1, 2016 - June 1, 2018
Scaled user base and app installs; formed partnerships with national sports bodies; oversaw campaigns for This Morning, Sunday Times, Harper's Bazaar.
Manager at Authoramp
August 31, 2015 - August 31, 2015
Grew agency to £10K/month revenue in 10 months. Drove 20–1,000% client sales increases via digital and PR. Secured placements in Forbes, BBC, The Guardian, Telegram.
Managing Director at Authorama
August 1, 2015 - August 1, 2015
Grew agency revenues and client base through digital and PR-focused campaigns; led business development and client delivery across Manchester/London.
Managing Director at Authoramp Limited
January 1, 2012 - August 1, 2015
Scaled monthly revenue from £0 to £10K within 10 months. Managed digital marketing and PR campaigns increasing client sales by 20-1000%. Secured media coverage in The Guardian, Telegraph, BBC, Forbes, and Huffington Post. Nominated for Manchester Young Talent 'PR & Digital Media Professional of the Year'.
Managing Director at Authoramp
January 1, 2012 - August 1, 2015
Grew agency to £10K/month revenue in 10 months; drove 20–1,000% client sales increases via digital and PR; secured placements in Forbes, BBC, The Guardian, Telegraph.

Education

BSc (Hons) Economics & International Development at University of Bath
January 1, 2002 - January 1, 2005
BSc (Hons) Economics & International Development at University of Bath
January 1, 2002 - January 1, 2005
BSc (Hons) Economics & International Development at University of Bath
January 1, 2002 - January 1, 2005
BSc (Hons) Economics & International Development at University of Bath
January 1, 2002 - January 1, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail, Other

Skills

Experience Level