I'm a Senior UI/UX Designer and E-Commerce Systems Architect with 15+ years of experience designing and scaling high-performance digital products. I specialize in Shopify architecture, UX strategy, front-end development, and SEO-driven product systems for brands that need more than a pretty interface. I’ve led full replatforming efforts from marketplace dependency to brand-owned Shopify ecosystems, building scalable product taxonomies, custom Liquid components, automated merchandising workflows, and data-driven UI systems. My work focuses on conversion optimization, performance, accessibility, and long-term maintainability. I work best with teams that value clarity, structure, and measurable results—turning complex requirements into clean, scalable commerce experiences that grow with the business.…

Kristy O’Hagan

I'm a Senior UI/UX Designer and E-Commerce Systems Architect with 15+ years of experience designing and scaling high-performance digital products. I specialize in Shopify architecture, UX strategy, front-end development, and SEO-driven product systems for brands that need more than a pretty interface. I’ve led full replatforming efforts from marketplace dependency to brand-owned Shopify ecosystems, building scalable product taxonomies, custom Liquid components, automated merchandising workflows, and data-driven UI systems. My work focuses on conversion optimization, performance, accessibility, and long-term maintainability. I work best with teams that value clarity, structure, and measurable results—turning complex requirements into clean, scalable commerce experiences that grow with the business.…

Available to hire

I’m a Senior UI/UX Designer and E-Commerce Systems Architect with 15+ years of experience designing and scaling high-performance digital products. I specialize in Shopify architecture, UX strategy, front-end development, and SEO-driven product systems for brands that need more than a pretty interface.

I’ve led full replatforming efforts from marketplace dependency to brand-owned Shopify ecosystems, building scalable product taxonomies, custom Liquid components, automated merchandising workflows, and data-driven UI systems. My work focuses on conversion optimization, performance, accessibility, and long-term maintainability.

I work best with teams that value clarity, structure, and measurable results—turning complex requirements into clean, scalable commerce experiences that grow with the business.

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Skills

Experience Level

Shopify
Expert
Web Design
Expert
UI
Expert
Adobe Illustrator
Expert
Adobe Photoshop
Expert
HTML5
Expert
Figma
Expert
Branding
Expert
GA4
Expert
JavaScript
Expert
Product Design
Expert
Adobe InDesign
Expert
WordPress
Expert
Magento
Intermediate
Mailchimp
Intermediate
Prestashop
Intermediate
Klaviyo
Intermediate
jQuery
Intermediate
Sketch
Intermediate
SVG
Intermediate
HubSpot
Intermediate
Google Ads
Intermediate
Canva
Intermediate
React JS
Intermediate
React Native
Intermediate
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Language

English
Fluent

Work Experience

Founder & E-Commerce Architect at GorgeousDragon Crafts
December 30, 2022 - Present
Designed high-volume e-commerce campaigns, landing pages, and email marketing while supporting Shopify replatforming, A/B testing, and conversion optimization.
Senior Web Marketing Specialist at Jerry’s Artarama
December 31, 2014 - Present
Designed high-volume e-commerce campaigns, landing pages, and email marketing while supporting Shopify replatforming, A/B testing, and conversion optimization.
Senior Graphic Designer at Jack Rabbit Signs
April 1, 2012 - December 1, 2014
Designed print collateral, vehicle wraps, banners, and signage for commercial and municipal clients; produced large-format graphics for the City of Raleigh Police and Maintenance Departments.
Senior Graphic Designer at East Coast Packaging Corp
August 1, 2011 - March 1, 2012
Designed packaging, marketing materials, and web assets; prepared print-ready files with proper bleeds, trims, and color management.
Senior Graphic Designer at Arizona Designs
September 1, 2005 - August 1, 2007
Designed custom print designs including ads, flyers, and banners for small and mid-sized businesses.
Senior Graphic Designer at Guinan Publishing
July 27, 2004 - August 27, 2005
Designed weekly direct-mail and marketing layouts under tight deadlines in a high-volume publishing environment.

Education

Web Design Certificate at Wake Technical Community College
January 11, 2030 - January 16, 2026
Associate Degree in Graphic Design at Nassau Community College
January 11, 2030 - January 16, 2026
Microsoft Certified Systems Administrator at New Horizons Computer Learning Center
January 11, 2030 - January 16, 2026

Qualifications

Microsoft Certified Systems Administrator
January 11, 2030 - January 16, 2026

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services
    Scalable Shopify Storefront with SEO & Automation

    Led the end-to-end replatforming of a live consumer brand from Etsy to a fully owned Shopify storefront. Designed and implemented scalable product taxonomies, custom UI components, SEO-driven collection hubs, and automated merchandising workflows to support long-term growth.

    Responsibilities included UX strategy, front-end development, Shopify Liquid customization, data architecture, bulk product imports, SEO systems, analytics integration, and conversion optimization. The result was a performance-focused, maintainable commerce platform built to scale beyond marketplace limitations.