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Hello! I'm Kristen Hatfield, a data-driven strategist and project leader with 15 years of experience turning insights into strategic action. I focus on listening to business needs and customers, then translating data into clear, actionable opportunities that improve profitability and operations. I've pioneered fast, easy-to-digest analyses, dashboard-driven decision support, and scalable processes that drive measurable results. I thrive on cross-functional collaboration and turning complex data into practical guidance that teams can act on. I enjoy guiding initiatives from concept through launch, aligning stakeholders across sales, marketing, and operations to exceed KPIs. My approach blends analytics rigor with hands-on execution, delivering go-to-market strategies, content, training, and tools that boost efficiency and growth while maintaining a customer-first focus.…Hello! I'm Kristen Hatfield, a data-driven strategist and project leader with 15 years of experience turning insights into strategic action. I focus on listening to business needs and customers, then translating data into clear, actionable opportunities that improve profitability and operations. I've pioneered fast, easy-to-digest analyses, dashboard-driven decision support, and scalable processes that drive measurable results. I thrive on cross-functional collaboration and turning complex data into practical guidance that teams can act on. I enjoy guiding initiatives from concept through launch, aligning stakeholders across sales, marketing, and operations to exceed KPIs. My approach blends analytics rigor with hands-on execution, delivering go-to-market strategies, content, training, and tools that boost efficiency and growth while maintaining a customer-first focus.

Kristen Hatfield

Project Manager, Marketing Strategist, Content Strategist, +5

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Hello! I'm Kristen Hatfield, a data-driven strategist and project leader with 15 years of experience turning insights into strategic action. I focus on listening to business needs and customers, then translating data into clear, actionable opportunities that improve profitability and operations. I've pioneered fast, easy-to-digest analyses, dashboard-driven decision support, and scalable processes that drive measurable results. I thrive on cross-functional collaboration and turning complex data into practical guidance that teams can act on. I enjoy guiding initiatives from concept through launch, aligning stakeholders across sales, marketing, and operations to exceed KPIs. My approach blends analytics rigor with hands-on execution, delivering go-to-market strategies, content, training, and tools that boost efficiency and growth while maintaining a customer-first focus.…Hello! I'm Kristen Hatfield, a data-driven strategist and project leader with 15 years of experience turning insights into strategic action. I focus on listening to business needs and customers, then translating data into clear, actionable opportunities that improve profitability and operations. I've pioneered fast, easy-to-digest analyses, dashboard-driven decision support, and scalable processes that drive measurable results. I thrive on cross-functional collaboration and turning complex data into practical guidance that teams can act on. I enjoy guiding initiatives from concept through launch, aligning stakeholders across sales, marketing, and operations to exceed KPIs. My approach blends analytics rigor with hands-on execution, delivering go-to-market strategies, content, training, and tools that boost efficiency and growth while maintaining a customer-first focus.

Available to hire

Hello! I’m Kristen Hatfield, a data-driven strategist and project leader with 15 years of experience turning insights into strategic action. I focus on listening to business needs and customers, then translating data into clear, actionable opportunities that improve profitability and operations. I’ve pioneered fast, easy-to-digest analyses, dashboard-driven decision support, and scalable processes that drive measurable results. I thrive on cross-functional collaboration and turning complex data into practical guidance that teams can act on.

I enjoy guiding initiatives from concept through launch, aligning stakeholders across sales, marketing, and operations to exceed KPIs. My approach blends analytics rigor with hands-on execution, delivering go-to-market strategies, content, training, and tools that boost efficiency and growth while maintaining a customer-first focus.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder & CEO at KSH Consulting Group, LLC

March 1, 2014 - Present

Directed strategic project management initiatives that met and exceeded KPI’s of 2x market share and 30% increase of revenue. Aligned goals with business objectives by defining KPIs, roles, responsibilities, and deliverables. Collaborated with executives and key stakeholders to set strategy, adjust tactics when faced with obstacles, and develop sales enablement tools to support go-to-market execution. Designed dashboards & visualizations to monitor performance, support decision s, and improve transparency. Managed projects from end-to-end, overcoming challenges, achieving milestones, and coordinating cross-functional teams. Analyzed industry data and applied field expertise to create content in multiple formats for industry-specific targeted marketing campaigns that spoke to the recipient’s pain points, driving engagement 10x higher than generic campaigns. Strengthened Sales-Marketing alignment to make sure the right message was being received by the right prospect contacts, coordi

Dealer Development Strategist & Sales Growth Manager at KION North America

May 1, 2023 - March 1, 2024

Led cross-functional teams to pioneer a new dealer program targeting North America’s top accounts. Implemented a proprietary account-identification algorithm and a go-to-market strategy that increased sales ROI by 200% and supported corporate strategy with dashboards monitoring market trends, order intake, and dealer activity.

Dealer Development Strategist at KION North America

March 1, 2021 - May 1, 2023

Directed dealer programs and dealer business plans, balancing company objectives with individual dealer growth. Tracked progress via quarterly business reviews for program participants and executive leadership, and produced dashboards to visualize market data and dealer activity.

Manager, Analytics & Strategy at KION North America

March 1, 2019 - March 1, 2021

Supported executive strategic planning by managing projects aligned with KPI’s (market share, revenue, EBIT). Built dashboards and reports visualizing market trends, order intake, and dealer activity to guide actionable recommendations. Expanded corporate strategy to optimize the dealer network.

Senior Business Analyst at KION North America

February 1, 2018 - March 1, 2019

Led analytics initiatives and provided data-driven insights to drive growth and operational efficiency. Developed dashboards and reports to support strategic decisions and dealer performance analysis.

Business Analyst at KION North America

September 1, 2016 - February 1, 2018

Performed data analysis on market data, revenue trends, and operational metrics. Documented SOPs for scalable execution and helped train teams across the Southeast.

Business Intelligence Analyst at Inmar Intelligence

November 1, 2013 - August 1, 2016

Achieved $12M in annual savings by identifying and correcting a system issue that led to incorrect invoicing for pharmacy insurance claims. Recovered $8.5M by resolving Medicare address updates. Created Monthly Business Reviews to illustrate trend drivers with actionable recommendations to maximize profitability.

Exceptions Management Analyst at Inmar Intelligence

February 1, 2012 - November 1, 2013

Designed and implemented automated templates and processes to reduce exceptions handling time and errors, contributing to cost savings and process standardization across teams.

Administrative Assistant at Inmar Intelligence

October 31, 2010 - January 31, 2012

Provided administrative support, managed scheduling and communications, and supported project coordination for various teams.