I am a freelance Art Director with a focus on Brand Design and Photography. I create individual and scalable design concepts for clients who want to develop further while not losing sight of the things that matter in life. My work is holistic and interdisciplinary, always centred on the unique needs of my clients. With over ten years of experience working for agencies and companies, I have led branding, corporate design, editorial design, and photography projects from concept to execution for a range of clients in cosmetics, public service, retail, and digital spaces.

Kristina Nagel

I am a freelance Art Director with a focus on Brand Design and Photography. I create individual and scalable design concepts for clients who want to develop further while not losing sight of the things that matter in life. My work is holistic and interdisciplinary, always centred on the unique needs of my clients. With over ten years of experience working for agencies and companies, I have led branding, corporate design, editorial design, and photography projects from concept to execution for a range of clients in cosmetics, public service, retail, and digital spaces.

Available to hire

I am a freelance Art Director with a focus on Brand Design and Photography. I create individual and scalable design concepts for clients who want to develop further while not losing sight of the things that matter in life. My work is holistic and interdisciplinary, always centred on the unique needs of my clients.

With over ten years of experience working for agencies and companies, I have led branding, corporate design, editorial design, and photography projects from concept to execution for a range of clients in cosmetics, public service, retail, and digital spaces.

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Experience Level

Language

German
Fluent
English
Advanced

Work Experience

Brand Designer / Art Director / Editorial Designer at Dr. med. Schrammek Kosmetik
January 1, 2013 - Present
Improved the brand design and external presentation to align with the logo and packaging; developed graphic elements derived from the logo and packaging; created an image concept, photo shoot, and refined typography and color system to reflect dermatological professionalism.
Brand Designer / Corporate Design / Visual Identity / Editorial Design at Feuerwehr Bochum LE14
February 1, 2013 - Present
Created a new logo for LE14, designed an editorial magazine (Festschrift), and photography to present a professional image that helps attract new members and supporters.
Editorial Design / Corporate Design at LE14 Festschrift
January 1, 2023 - Present
Developed the editorial design for the Festschrift 2023 publication, aligning with the unit’s identity and Ruhr-area industry connections.
Brand Designer / Corporate Design at voll digital GmbH
March 1, 2013 - Present
Branding for a digital agency; created identities that reflect self-confidence, authenticity, playfulness and creativity; built a flexible logo system and corporate identity.
Brand Designer / Editorial Design / Photography at mit Liebe zum Lieblingsplatz
April 1, 2013 - Present
Rebranding and brand development; created logo and imagery; ensured visual harmony with product quality and target audience.
Brand Designer / Packaging Design at Unpack
May 1, 2013 - Present
Developed the Unpacked shop concept focusing on sustainability; created corporate design, packaging across four sizes; used natural branding for un-packaged items.
Editorial Design at Voltaire Magazin
June 1, 2013 - Present
Magazine concept and layout for the Voltaire issue on Human Rights; collaborated with photographers and authors; used government-document-inspired design elements with colored separators to emphasize content impact.
Brand Designer / Packaging Design at Botteon Gelato
July 1, 2013 - Present
Brand design and packaging design for the gelato brand; developed visual identity and packaging system.
Packaging Design at Fortuna Whisky
August 1, 2013 - Present
Packaging design for a whisky range; created visual identity that reflects origin-country influences.
Editorial Design at Through the Outback (Adam Ferguson)
September 1, 2013 - Present
Layout and concept for the photo book of the Adam Ferguson photo series; restrained typography with a double-page spread and a large color area; Swiss brochure binding for durability.
Logo Design at Vegany Reischoc
October 1, 2013 - Present
Logo design project for Vegany Reischoc.
Corporate Design / User Interface at Mosaik Management
November 1, 2013 - Present
Rebranding and corporate design; created UI concepts aligned with brand values.
Corporate Design / Brand Design / Packaging Design / Editorial Design / Art Direction at Infinitas Whirlpools (Spa Natural)
December 1, 2013 - Present
Relaunched premium whirlpool catalog; image concept, authentic staff photography, product photography, 3D product models; introduced a color-guided system and refined finishing for a luxury feel.
Corporate Design / Brand Design / Packaging Design / Editorial Design / Art Direction at Confiserie Ruth
December 1, 2013 - Present
Relaunched B2B logo and developed a flexible own-brand with packaging; designed to reflect cocoa bean structures and artisanal heritage with a coordinated color system.
Rebranding / Brand Design / Corporate Identity at Forum Altes Rathaus Borken
November 1, 2013 - Present
Rebranding for a cultural venue; created a four-fold logo, a pattern system, and a city-referenced color cue to support a broad media presence.

Education

Add your educational history here.

Qualifications

B.A. in Communications Design
January 11, 2030 - April 7, 2026
Apprenticeship, Media Designer (digital and print)
January 11, 2030 - April 7, 2026
DDC Award Gute Gestaltung
January 1, 2019 - April 7, 2026
DDC Award Gute Gestaltung
January 1, 2019 - April 7, 2026

Industry Experience

Media & Entertainment, Professional Services, Healthcare, Government