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Hi, I'm Kristina, a Digital Marketing Specialist, SEO Strategist, Content Writer, and Trust & Safety professional with over 8 years of experience supporting businesses across digital marketing, content operations, customer experience, and online platform governance. I have worked with international companies in the United States, Malaysia, Indonesia, and Timor-Leste, helping organizations improve their online visibility, content quality, and customer engagement. My expertise includes SEO optimization, content strategy, copywriting, social media management, digital research, website management, and content moderation.…Hi, I'm Kristina, a Digital Marketing Specialist, SEO Strategist, Content Writer, and Trust & Safety professional with over 8 years of experience supporting businesses across digital marketing, content operations, customer experience, and online platform governance. I have worked with international companies in the United States, Malaysia, Indonesia, and Timor-Leste, helping organizations improve their online visibility, content quality, and customer engagement. My expertise includes SEO optimization, content strategy, copywriting, social media management, digital research, website management, and content moderation.

Kristina Andita Pradani

Content Strategist, Social Media Manager, Copywriter, +2

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Hi, I'm Kristina, a Digital Marketing Specialist, SEO Strategist, Content Writer, and Trust & Safety professional with over 8 years of experience supporting businesses across digital marketing, content operations, customer experience, and online platform governance. I have worked with international companies in the United States, Malaysia, Indonesia, and Timor-Leste, helping organizations improve their online visibility, content quality, and customer engagement. My expertise includes SEO optimization, content strategy, copywriting, social media management, digital research, website management, and content moderation.…Hi, I'm Kristina, a Digital Marketing Specialist, SEO Strategist, Content Writer, and Trust & Safety professional with over 8 years of experience supporting businesses across digital marketing, content operations, customer experience, and online platform governance. I have worked with international companies in the United States, Malaysia, Indonesia, and Timor-Leste, helping organizations improve their online visibility, content quality, and customer engagement. My expertise includes SEO optimization, content strategy, copywriting, social media management, digital research, website management, and content moderation.

Available to hire

Hi, I’m Kristina, a Digital Marketing Specialist, SEO Strategist, Content Writer, and Trust & Safety professional with over 8 years of experience supporting businesses across digital marketing, content operations, customer experience, and online platform governance.

I have worked with international companies in the United States, Malaysia, Indonesia, and Timor-Leste, helping organizations improve their online visibility, content quality, and customer engagement. My expertise includes SEO optimization, content strategy, copywriting, social media management, digital research, website management, and content moderation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Javanese

Advanced

English

Fluent

Malay

Advanced

Indonesian

Fluent

Work Experience

Digital Marketing Executive at US Health-Tech Brand

January 1, 2025 - May 1, 2026

Led end-to-end digital marketing campaigns including email marketing, social media scheduling, and performance reporting against monthly KPIs. Achieved a 79% increase in qualified page leads in Q1 2026 through targeted SEO, keyword optimization, and on-page content improvements. Managed two ecommerce platforms on Shopify and Wix for client stores, overseeing product listings, UX updates, and campaign landing pages. Developed digital governance and compliance guidelines to regulate platform content standards and user conduct.

Process Executive – Trust & Safety (Legal Policy Team) at Cognizant

January 1, 2023 - December 1, 2025

Managed cross-functional operations and compliance workflows supporting platform integrity for global users, coordinating with international policy teams. Developed and implemented operational policies for user-facing content moderation, strengthening regulatory compliance under PDPA (Personal Data Protection Act, Malaysia). Led risk mitigation initiatives and produced actionable intelligence reports for senior leadership reviews.

Digital Marketing Executive at Gybsee

January 1, 2020 - December 1, 2022

Designed and executed monthly content plans across social media channels using HubSpot for CRM management and Trello for project coordination. Conducted competitive digital market research to inform content strategy and optimize organic reach. Implemented SEO optimization techniques to improve search visibility. Maintained content quality and brand compliance through editorial reviews and proofreading.

Customer Service cum Marketing Executive at Rodalink Indonesia

January 1, 2018 - December 1, 2020

Resolved customer inquiries across digital text channels using Zendesk; maintained and updated customer data records in Google Workspace and spreadsheets to support leadership reporting. Filtered and prioritized inbound communications, contributing to strategic decision-making. Drafted web copy and marketing articles to support brand awareness and digital content initiatives.

Entrepreneurship Programme Staff at i3L (Entrepreneurship Programme, i3L Indonesia)

January 1, 2016 - December 1, 2018

Managed end-to-end research operations, including survey design, primary data collection, and analysis to inform entrepreneurship initiatives across the Papua region. Produced high-quality research reports and stakeholder presentations, ensuring data accuracy and professional standards.