I’m Kristine Zheng, a freelance illustrator specialising in publishing and commercial projects. My illustrations combine thoughtful storytelling and evocative colours to help brands and publishers connect with their audiences on an emotional level. With a background in web design, I bring clarity, structure, and strong time management to my creative process—balancing creativity with reliability. I start each project by deeply understanding the story and goals, then develop moodboards and concepts that align with the intended tone before moving into execution. This process ensures the work feels meaningful, efficient, and visually coherent. I draw inspiration from everyday life, cultural diversity, and emotional intuition—transforming subtle observations into relatable, heartfelt imagery. I aim to craft illustrations that resonate not only with the eye, but with the heart.…

Kristine Zheng

I’m Kristine Zheng, a freelance illustrator specialising in publishing and commercial projects. My illustrations combine thoughtful storytelling and evocative colours to help brands and publishers connect with their audiences on an emotional level. With a background in web design, I bring clarity, structure, and strong time management to my creative process—balancing creativity with reliability. I start each project by deeply understanding the story and goals, then develop moodboards and concepts that align with the intended tone before moving into execution. This process ensures the work feels meaningful, efficient, and visually coherent. I draw inspiration from everyday life, cultural diversity, and emotional intuition—transforming subtle observations into relatable, heartfelt imagery. I aim to craft illustrations that resonate not only with the eye, but with the heart.…

Available to hire

I’m Kristine Zheng, a freelance illustrator specialising in publishing and commercial projects. My illustrations combine thoughtful storytelling and evocative colours to help brands and publishers connect with their audiences on an emotional level.

With a background in web design, I bring clarity, structure, and strong time management to my creative process—balancing creativity with reliability. I start each project by deeply understanding the story and goals, then develop moodboards and concepts that align with the intended tone before moving into execution. This process ensures the work feels meaningful, efficient, and visually coherent.

I draw inspiration from everyday life, cultural diversity, and emotional intuition—transforming subtle observations into relatable, heartfelt imagery. I aim to craft illustrations that resonate not only with the eye, but with the heart.

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Language

English
Advanced
Chinese
Fluent

Work Experience

Web Designer at New City Aiot Platform
June 1, 2020 - January 31, 2022
Assisted team in developing a better process by designing a prototype that improved project efficiency by 60%. Successfully designed five comprehensive websites that served over 200 citizens by providing valuable information for social housing. Worked closely with Project Managers to facilitate supply and demand analysis and built Corporate Identity Systems (CIS). Provided technical information about new tools and technologies to customers and engineers to enhance user-friendliness. Partnered with local communities to retain and share cultural elements and hosted events to introduce local farmers and craftsmen to the public.
Project Leader at 5% Design Action
July 1, 2018 - February 28, 2019
Led projects providing design services and workshops for local communities in Taiwan. Focused on applying different design principles and managing teams with diverse knowledge backgrounds. Encouraged community engagement through design initiatives supporting local culture and development.
Part-Time at Orbook Store
August 31, 2024 - July 10, 2025
Accelerated marketing content creation by 60% using AI tools and Canva, boosting event exposure by 30%. Implemented a well-structured marketing strategy that increased book sales profits by 15% compared to the previous year.

Education

MA Illustration at University of Hertfordshire
October 1, 2022 - September 30, 2023
Bachelor of Design at National Yunlin University of Science and Technology
September 1, 2014 - February 28, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Professional Services, Software & Internet, Non-Profit Organization, Real Estate & Construction, Retail, Media & Entertainment, Education
    paper Summer Impressions

    “Summer Impressions” is my attempt to capture the feeling of summer in Taiwan.
    I aimed to record the sunny, scorching yet sea-scented summer atmosphere with a humorous touch.
    The compositions might be a bit surreal for people (after all, who would really place a lobster in a beer?),
    but the playful and relaxed vibe that only summer brings makes one eagerly anticipate its arrival.

    paper Queen Vinyl Artwork – Dawn of Love & Inspiration

    Inspired by the legendary rock band Queen, this illustration captures the profound impact their music has had across generations. Drawing from themes of love, friendship, and the timeless aesthetics of their sound, the artwork portrays an early morning scene symbolising the enduring influence Queen has brought to the world. The soft light of dawn evokes the band’s role as a beacon of hope, inspiring resilience and encouraging us to embrace life’s bright side with renewed courage.

    • Type: Personal Project
    paper The Naughty Beasts in Temple

    Inspired by the Taiwanese temples, including the stylish giant lantern and classical culture icons- the Chinese zodiac.

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