Kriya Shah

Built brand strategy decks and presentation templates; translated research into clear, structured materials; improved consistency and stakeholder communication across campaigns.

Developed a customer journey framework across multiple channels to define how consumers discover, evaluate, and connect with the brand; synthesized research into 12+ strategic recommendations to sharpen positioning, identify white space, and guide messaging, audience targeting, customer experience, and growth direction.

Led a 7-person content team across on-ground capture and creative coordination; aligned storytelling to brand direction; managed content planning and location checks across 14 shots for Instagram, X, and YouTube; improved production readiness, pre-shoot coordination, and created a more efficient multi-platform workflow for fast-moving content needs.

Brand Strategist at Avelte

Built a customer journey framework across multiple channels to define how consumers discover, evaluate, and connect with the brand. Synthesized competitor analysis, market research, and consumer insights into 12 strategic recommendations that sharpened positioning, identified white space, and guided decisions across messaging, audience targeting, consumer experience, and growth direction. Developed strategy decks and brand documents in Adobe Creative Suite to translate research and align the brand across touchpoints. Strengthened decision-making through structured brand thinking and experience planning, contributing to an 18% increase in sales.

Social Content Lead at ChefATL

Led social content across multiple platforms for TV production, coordinating content planning, visuals, and cross-team collaboration. Created cohesive storytelling, brand direction, and episodic flow; managed production readiness and pre-shoot coordination across 14 shots for Instagram, X, and YouTube; improved cross-channel output efficiency and established a robust multi-platform workflow for fast-moving content needs. Directed visual framing and cross-team collaboration to maintain consistency in food and culture storytelling for digital channels.

Brand Strategist – Thesis Project at Savannah College of Art and Design (SCAD)

Developed a contemporary fine jewelry brand for a younger luxury across identity, product, packaging, launch, and experience. Translated consumer research, industry interviews, and market analysis into a clear brand position, trust architecture, and debut collection. Built brand strategy, visual systems, and launch documents in Figma, InDesign, and Illustrator to connect research insight with execution. Framed concept through visual design, digital content, and omni-channel storytelling grounded in consumer insight.