Kellen R. Matwick

Orchestrated the global creative strategy for a high-profile 12-part video series featuring Olympic gold medalists, leading remote cross-functional teams and streamlining post-production workflows to drive enrollment growth and brand exposure. Created multinational NHL video campaign content, managing cross-border workflows between the U.S. and Canada to produce broadcast-quality assets that elevated program visibility and engagement. Developed and executed the digital video strategy for a multinational telecommunications company, building YouTube infrastructure and optimizing internal media assets that enhanced corporate communications and brand awareness. Executed a two-season series featuring a top health and wellness influencer, ensuring brand consistency and high-volume delivery that solidified audience retention and subscriber growth.

Supervised the end-to-end creative lifecycle for the 'Head and Neck Cancer Guide' series, managing set design, pre-production, and a multi-editor post-pipeline; delivered 24 complex educational assets that adhered to strict quality standards. Directed on-site production logistics for major industry conferences (500+ attendees), overseeing rapid-response capture teams, data management workflows, and post-production delivery; secured a multi-year contract renewal. Drove production strategy for multiple year-long national brand campaigns in the music festival market, managing remote crews and international logistics to deliver high-volume content that increased brand awareness and secured contracts. Elevated client relationships from tactical execution to strategic partnership, leading creative pitches and deck development while optimizing production operations; reduced turnaround times and strengthened long-term client retention.

Served as the primary strategic lead for over 100 higher education institutions, directing complex software implementations and negotiating project-based pricing to secure client funding while driving long-term retention and referrals. Championed a client-centric workflow that harmonized rigid technical requirements with user needs, earning top-performer reviews for calm, effective leadership during high-pressure deliverable windows.