Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a strategic Brand and Marketing Leader with 8+ years of experience driving growth for D2C and e-commerce brands. I excel at building brand presence from the ground up, scaling digital performance channels (Paid Social, SEM, SEO), and managing multi-platform e-commerce operations (Amazon, Flipkart, Shopify). I'm keen to apply my brand strategy and digital transformation experience to a forward-thinking New Zealand company, and I’m open to Accredited Employer Work Visa (AEWV).…I'm a strategic Brand and Marketing Leader with 8+ years of experience driving growth for D2C and e-commerce brands. I excel at building brand presence from the ground up, scaling digital performance channels (Paid Social, SEM, SEO), and managing multi-platform e-commerce operations (Amazon, Flipkart, Shopify). I'm keen to apply my brand strategy and digital transformation experience to a forward-thinking New Zealand company, and I’m open to Accredited Employer Work Visa (AEWV).

Kumar Mayank

Digital Marketer, Social Media Manager, Growth Marketer, +5





I'm a strategic Brand and Marketing Leader with 8+ years of experience driving growth for D2C and e-commerce brands. I excel at building brand presence from the ground up, scaling digital performance channels (Paid Social, SEM, SEO), and managing multi-platform e-commerce operations (Amazon, Flipkart, Shopify). I'm keen to apply my brand strategy and digital transformation experience to a forward-thinking New Zealand company, and I’m open to Accredited Employer Work Visa (AEWV).…I'm a strategic Brand and Marketing Leader with 8+ years of experience driving growth for D2C and e-commerce brands. I excel at building brand presence from the ground up, scaling digital performance channels (Paid Social, SEM, SEO), and managing multi-platform e-commerce operations (Amazon, Flipkart, Shopify). I'm keen to apply my brand strategy and digital transformation experience to a forward-thinking New Zealand company, and I’m open to Accredited Employer Work Visa (AEWV).

Available to hire

I’m a strategic Brand and Marketing Leader with 8+ years of experience driving growth for D2C and e-commerce brands. I excel at building brand presence from the ground up, scaling digital performance channels (Paid Social, SEM, SEO), and managing multi-platform e-commerce operations (Amazon, Flipkart, Shopify).
I’m keen to apply my brand strategy and digital transformation experience to a forward-thinking New Zealand company, and I’m open to Accredited Employer Work Visa (AEWV).

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Hindi

Advanced

Work Experience

Head of Brand & Marketing at Indijoy Clothing Pvt. Ltd.

June 1, 2017 - June 14, 2024

Led 140%+ YoY growth through integrated D2C and B2B marketing strategies. Owned SEO & content roadmap; improved organic rankings & traffic significantly. Managed $250K+ paid media budgets across Google, Meta, and Amazon Ads. Built e-commerce visibility on Amazon & Flipkart; earned "Advanced Seller" & "Gold Seller" badges. Launched LinkedIn campaigns for B2B lead generation, boosting MQL to SQL conversions by 32%. Designed data-driven dashboards for performance reporting (GA4, SEMrush). Hired, trained & managed internal team and external freelancers.

Sales Manager at Bajaj Finserv Ltd.

March 1, 2017 - June 30, 2017

Created localized digital campaigns for financial products. Improved lead conversion through team coordination and campaign efficiency.

Head of Brand & Marketing at Indijoy Clothing Pvt. Ltd.

June 1, 2017 - June 25, 2024

Led 140%+ YoY growth through integrated D2C and B2B marketing strategies. Owned SEO and content roadmap that significantly improved organic rankings and traffic. Managed paid media budgets exceeding $250K across Google, Meta, and Amazon Ads. Established e-commerce visibility on Amazon and Flipkart, earning 'Advanced Seller' and 'Gold Seller' badges. Launched LinkedIn campaigns for B2B lead generation, increasing MQL to SQL conversions by 32%. Designed data-driven dashboards for performance reporting using GA4 and SEMrush. Recruited, trained, and managed internal teams and external freelancers.

Sales Manager at Bajaj Finserv Ltd.

March 1, 2017 - June 1, 2017

Created localized digital campaigns for financial products and enhanced lead conversion through effective team coordination and improved campaign efficiency.

Head of Brand & Marketing at Indijoy Clothing Pvt. Ltd.

June 1, 2017 - November 22, 2025

Led brand strategy and execution for a D2C fashion label, driving 140% YoY growth by scaling performance marketing and e-commerce funnels. Owned end-to-end marketing mix across Google Ads, Meta, Amazon, and Flipkart, delivering industry-leading ROAS. Directed a full-funnel SEO program (technical, on-page, off-page) that boosted organic visibility and doubled organic traffic within 6 months for new product categories. Built and optimized digital storefronts on Amazon and Flipkart, achieving 'Advanced Seller' and 'Gold Seller' statuses and accumulating 900+ verified reviews. Created a targeted B2B LinkedIn funnel that improved MQL-to-SQL conversion by 32% through remarketing and intent-based targeting. Managed content, design, and digital marketing teams to deliver assets for product launches and retention campaigns.

Sales Manager at Bajaj Finserv Ltd.

June 1, 2017 - June 1, 2017

Initiated localized digital marketing campaigns for financial products, enhancing regional brand presence and lead acquisition efficiency. Bridged digital and field sales operations, streamlining processes to increase lead conversion rates.