Content Creation Support at Infineon Technologies

Supported the production of technical marketing content for web and campaign use. Created block diagrams and application presentations to simplify complex technical concepts. Assisted in content planning and cross-functional development across multiple projects. Performed proofreading and quality control for branding and legal compliance. Collaborated with internal stakeholders to ensure timely delivery of marketing assets.

Content and Campaign Manager at Infineon Technologies

Created and managed end-to-end digital marketing campaigns to reach new contacts, and nurture existing ones. Managed the allocated campaign budget to make data-driven decisions and achieve best CPA and CPD results. Increased the target audience reach across digital channels from 250,000 to 580,000+ in one year. Audited and optimized 50+ technical assets (white papers, articles, web content, webinars) for quality, consistency, and brand compliance. Coordinated and promoted 12 webinars/year, reaching 1,500 registrations/webinars. Increased the CTR of promotional emails from 1.40% to 5.40%. Reduced the CPD of technical documents from 9.00€ to 1.70€ in one year.