Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a visionary Creative Director passionate about creating bold, inclusive campaigns that elevate brand identity, deliver strong results, and inspire my teams. I transform business objectives into compelling creative strategies that propel brand growth, foster innovation, and captivate consumer engagement. My expertise lies in leading multi-disciplinary teams and cultivating a collaborative and inclusive culture where creative excellence thrives. Throughout my career, I have been recognized for my comprehensive campaign development skills, guiding projects from ideation through execution with keen alignment to strategic goals and optimization of resources. Storytelling, innovation, and nurturing emerging talent are at the heart of my approach, driving impactful campaigns across global brands in diverse industries.…I am a visionary Creative Director passionate about creating bold, inclusive campaigns that elevate brand identity, deliver strong results, and inspire my teams. I transform business objectives into compelling creative strategies that propel brand growth, foster innovation, and captivate consumer engagement. My expertise lies in leading multi-disciplinary teams and cultivating a collaborative and inclusive culture where creative excellence thrives. Throughout my career, I have been recognized for my comprehensive campaign development skills, guiding projects from ideation through execution with keen alignment to strategic goals and optimization of resources. Storytelling, innovation, and nurturing emerging talent are at the heart of my approach, driving impactful campaigns across global brands in diverse industries.

Krystal Atwater

Creative Director, Creative Producer, Photographer, +1





I am a visionary Creative Director passionate about creating bold, inclusive campaigns that elevate brand identity, deliver strong results, and inspire my teams. I transform business objectives into compelling creative strategies that propel brand growth, foster innovation, and captivate consumer engagement. My expertise lies in leading multi-disciplinary teams and cultivating a collaborative and inclusive culture where creative excellence thrives. Throughout my career, I have been recognized for my comprehensive campaign development skills, guiding projects from ideation through execution with keen alignment to strategic goals and optimization of resources. Storytelling, innovation, and nurturing emerging talent are at the heart of my approach, driving impactful campaigns across global brands in diverse industries.…I am a visionary Creative Director passionate about creating bold, inclusive campaigns that elevate brand identity, deliver strong results, and inspire my teams. I transform business objectives into compelling creative strategies that propel brand growth, foster innovation, and captivate consumer engagement. My expertise lies in leading multi-disciplinary teams and cultivating a collaborative and inclusive culture where creative excellence thrives. Throughout my career, I have been recognized for my comprehensive campaign development skills, guiding projects from ideation through execution with keen alignment to strategic goals and optimization of resources. Storytelling, innovation, and nurturing emerging talent are at the heart of my approach, driving impactful campaigns across global brands in diverse industries.

Available to hire

I am a visionary Creative Director passionate about creating bold, inclusive campaigns that elevate brand identity, deliver strong results, and inspire my teams. I transform business objectives into compelling creative strategies that propel brand growth, foster innovation, and captivate consumer engagement. My expertise lies in leading multi-disciplinary teams and cultivating a collaborative and inclusive culture where creative excellence thrives.

Throughout my career, I have been recognized for my comprehensive campaign development skills, guiding projects from ideation through execution with keen alignment to strategic goals and optimization of resources. Storytelling, innovation, and nurturing emerging talent are at the heart of my approach, driving impactful campaigns across global brands in diverse industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Creative Director at FISHER-PRICE INC.

January 7, 2024 - May 19, 2025

Led creative development of integrated campaigns and a brand refresh at a global toy manufacturer, aligning strategy with business goals to boost brand relevance and campaign performance. Collaborated with executive leadership and supervised a multidisciplinary team of five. Piloted creative development and execution of five annual high-impact campaigns, reducing external agency usage by 70% and saving millions annually. Formulated the cohesive strategy to establish the Fisher-Price Integrated Marketing Communications Brand Creative Team, improving collaboration and creative efficacy. Directed a comprehensive brand refresh including visual identity, tone of voice, and memorable tagline 'Childhood Starts Here.' Managed creative development for the Wooden Toy Line launch, achieving 1.2 million video views in the first week and enhancing brand recall. Oversaw creation of the first printed Gift Guide in two decades reaching 2 million households, increasing consumer search and purchase inte

Senior Creative Producer at FISHER-PRICE INC.

October 28, 2019 - December 27, 2024

Guided brand video and photo asset development, managed end-to-end studio operations and a 14-person production team. Expanded internal studio capacity from six to twelve spaces to meet growing brand needs. Introduced innovative brainstorming techniques championing narrative storytelling and consumer-first messaging, improving campaign effectiveness. Streamlined workflows and introduced project management practices that reduced turnaround times. Coordinated hiring for full-time and freelance staff, managed studio operations and a $1.4 million budget. Led exploratory asset development for social media channels, increasing TikTok following by 192%. Devised cost-efficient photography and post-production processes that reduced costs and strengthened production value for the Power Wheels brand.

Photography & Video Asset Manager at NATIONAL FOOTBALL LEAGUE

March 17, 2014 - October 11, 2019

Championed creative development and execution of photography and video assets for major NFL events including the Super Bowl and Draft. Managed budgets, vendor sourcing, and asset libraries, overseeing a team of two. Produced the first men’s fashion campaign, cutting production costs by 50% while boosting creative impact. Negotiated contracts securing full ownership of photo copyrights, saving $250K annually on Super Bowl ticket and program costs. Conceptualized and produced the NFL’s first men’s lifestyle advertising campaign, increasing consumer product revenue by 18%. Project managed the implementation of a digital asset management system to ensure marketing best practices. Reduced equipment rental costs by 40% through strategic equipment purchasing. Founded the Motion Department within NFL Marketing Creative team creating motion assets for key events.

Photography Producer at HARRY WINSTON INC.

October 12, 2012 - March 4, 2014

Turned around a failing e-commerce photography project, leading team efforts to re-establish brand aesthetics and delivering all assets on time and within budget. Presented detailed budgeting analysis contributing to the creation of two internal photography studios and successful vendor negotiations. Revamped project management processes including schedules and post-production workflows. Led production of brand and e-commerce videos that significantly enhanced the online consumer experience.