Ksenia Dontsova

Built and led a global social media and content ecosystem across TikTok, YouTube, and Instagram, achieving 4B+ views and 3M+ subscribers across creator-driven channels. Defined content and editorial strategies to support app launches in the US, UK, LATAM, and Europe. Directed large-scale influencer campaigns with global music labels (Atlantic, Sony) and artists (Cardi B, Lil Uzi Vert, Drake). Managed 200 000 dollar advertising and creator budgets with tiered incentive systems. Collaborated with cross-functional teams (data, product, growth, comms) to align content strategy with business KPIs. Oversaw global teams in the UK, US, and Canada, ensuring seamless content and campaign delivery.

Scaled influencer and community-driven marketing for parenting e-commerce brand across DACH & SEU markets. Led a team of 8, managing budgets exceeding 20M SEK to support high-impact campaigns and product launches. Planned and executed seasonal campaigns (Black Friday, Christmas), optimizing performance for peak sales periods. Directed end-to-end influencer collaborations: talent scouting, contract negotiation, content briefing, and ROI reporting. Streamlined campaign operations to improve tracking, reporting, and performance evaluation.

Directed global content and editorial calendar, ensuring consistent storytelling across Instagram, TikTok, YouTube, and other platforms. Defined KPIs aligned with growth objectives and leveraged market trends to optimize content strategy. Developed innovative digital campaigns, including seasonal and evergreen activations, to strengthen brand visibility. Oversaw creative briefings and production processes with internal teams and external partners, managing a $2M budget. Launched a digital coffee table book showcasing brand expertise through engaging visual storytelling. Implemented PR and partnership strategies to boost brand credibility and awareness.