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I am a creative strategist and social media leader with over 10 years of experience driving content and influencer strategies for global consumer-facing brands. I excel at building multi-platform narratives across Instagram, TikTok, and YouTube to scale brand visibility, grow communities, and deliver measurable engagement. I am passionate about leveraging market trends to create innovative campaigns and strengthen brand credibility through effective storytelling and partnerships.…I am a creative strategist and social media leader with over 10 years of experience driving content and influencer strategies for global consumer-facing brands. I excel at building multi-platform narratives across Instagram, TikTok, and YouTube to scale brand visibility, grow communities, and deliver measurable engagement. I am passionate about leveraging market trends to create innovative campaigns and strengthen brand credibility through effective storytelling and partnerships.

Ksenia Dontsova

PRO

Influencer Marketing Manager, Social Media Freelancer, Social Media Manager, +4

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I am a creative strategist and social media leader with over 10 years of experience driving content and influencer strategies for global consumer-facing brands. I excel at building multi-platform narratives across Instagram, TikTok, and YouTube to scale brand visibility, grow communities, and deliver measurable engagement. I am passionate about leveraging market trends to create innovative campaigns and strengthen brand credibility through effective storytelling and partnerships.…I am a creative strategist and social media leader with over 10 years of experience driving content and influencer strategies for global consumer-facing brands. I excel at building multi-platform narratives across Instagram, TikTok, and YouTube to scale brand visibility, grow communities, and deliver measurable engagement. I am passionate about leveraging market trends to create innovative campaigns and strengthen brand credibility through effective storytelling and partnerships.

Available to hire

Stockholm, Sweden

I am a creative strategist and social media leader with over 10 years of experience driving content and influencer strategies for global consumer-facing brands. I excel at building multi-platform narratives across Instagram, TikTok, and YouTube to scale brand visibility, grow communities, and deliver measurable engagement. I am passionate about leveraging market trends to create innovative campaigns and strengthen brand credibility through effective storytelling and partnerships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Swedish

Intermediate

French

Intermediate

Work Experience

Social Media & Influencer Marketing Manager at WPP

October 2, 2012 - August 5, 2016

- Drove digital and influencer marketing for brands including PepsiCo, KFC, Lindt, Skype, and Johnson & Johnson - Achieved a 54% increase in market share for key accounts within 12 months by identifying growth opportunities - Planned and executed integrated social media and content campaigns across Facebook, Instagram, YouTube - Built and maintained strong influencer and partner relationships to drive awareness and engagement Managed advertising budgets and ensured optimal ROI through strategic planning. Clients: L'Oreal, Burger King, UC Web, Abbott, Unilever, AXE, etc.

Digital Strategy Group Head at Reframe

September 1, 2017 - January 1, 2020

Led digital and social media strategies for global consumer brands (L’Oreal, Burger King, Unilever, AXE). Directed integrated content across social, influencer, paid, and offline channels. Delivered creative briefs, campaign reports, and data insights to optimize cross-channel marketing. Built and managed influencer partnerships to amplify brand messaging. Brands: PepsiCo, KFC, Lindt, EFES, Skype, Johnson&Johnson, etc.

Senior Social Media Strategist at Mapiful AB

April 1, 2020 - May 1, 2021

Directed global content and editorial calendar, ensuring consistent storytelling across Instagram, TikTok, YouTube, and other platforms. Defined KPIs aligned with growth objectives and leveraged market trends to optimize content strategy. Developed innovative digital campaigns, including seasonal and evergreen activations, to strengthen brand visibility. Oversaw creative briefings and production processes with internal teams and external partners, managing a $2M budget. Launched a digital coffee table book showcasing brand expertise through engaging visual storytelling. Implemented PR and partnership strategies to boost brand credibility and awareness.

Senior Influencer Marketing Manager at Twistshake of Sweden AB

September 1, 2020 - December 27, 2021

Scaled influencer and community-driven marketing for parenting e-commerce brand across DACH & SEU markets. Led a team of 8, managing budgets exceeding 20M SEK to support high-impact campaigns and product launches. Planned and executed seasonal campaigns (Black Friday, Christmas), optimizing performance for peak sales periods. Directed end-to-end influencer collaborations: talent scouting, contract negotiation, content briefing, and ROI reporting. Streamlined campaign operations to improve tracking, reporting, and performance evaluation.

Global Head of Content Marketing, Influencer Marketing Group Head at Frever AB

January 3, 2022 - August 26, 2025

Built and led a global social media and content ecosystem across TikTok, YouTube, and Instagram, achieving 4B+ views and 3M+ subscribers across creator-driven channels. Defined content and editorial strategies to support app launches in the US, UK, LATAM, and Europe. Directed large-scale influencer campaigns with global music labels (Atlantic, Sony) and artists (Cardi B, Lil Uzi Vert, Drake). Managed 200 000 dollar advertising and creator budgets with tiered incentive systems. Collaborated with cross-functional teams (data, product, growth, comms) to align content strategy with business KPIs. Oversaw global teams in the UK, US, and Canada, ensuring seamless content and campaign delivery.

Digital Strategy Group Head at Reframe

September 1, 2017 - January 15, 2020