Hi, I’m Kseniia Borodai, a UI/UX and Web Designer based in Vienna. I have 3+ years of experience crafting precise, audience-centered designs. My approach blends meticulous detail with psychology to tailor visuals to specific target audiences. I’m passionate about creating meaningful designs that do more than look good: they drive engagement and sales. I’m always eager to learn, experiment, and collaborate with teams to maximize impact.
In my work, I focus on user-centered thinking, empathy, and clear communication. I love collaborating on challenging projects, education, and experimentation to produce designs that are competitive, sellable, and genuinely useful.
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Branding package for Befriend - a community in Vienna of young people and students, who are willing to create warm memories for the rest of the life!
On Instagram I made 7-day series on how did I create this branding step-by-step
Day 1:
I show you, that anime opening video clip can be translated into an illustration
This landing page design is a mixture of artistry, aiming to show projects of the photographer and selling the services of this expert
In this experimental project I show how illustrations can be perceived through poster design
In this case study I reveal how did I redesign the checklist for one of the online-educations for astronomy. I show current weaknesses and how did I improve them
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