Paid Media Specialist | Scaling E-Commerce Brands Driving $30K+ Revenue through Meta Ads because your ad money should lift harder than your gym trainer.

About

Paid Media Specialist | Scaling E-Commerce Brands

Driving $30K+ Revenue through Meta Ads because your ad money should lift harder than your gym trainer.

  • 1 year's experience
  • Joined November 2025

Languages

  • EnglishAdvanced

Industry experience

  • Retail
  • Consumer Goods
  • Healthcare
  • Real Estate & Construction
  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Education

Work experience· 5 roles

Shopify Conversion Rate Optimization (CRO) Specialist · Self-Employed ProfessionalNov 2025 – Present · 1 yr 1 mo

Optimized Shopify stores for maximum conversion and user engagement. Developed high-converting product pages, optimized checkout flows, and implemented data-driven UX improvements. Integrated analytics tools to track performance and user behavior, driving higher sales and improved AOV. Worked on improving store speed, layout, and funnel design for a seamless customer experience and measurable growth.

Performance Marketing Specialist (Meta & TikTok Ads) · FreelancingNov 2025 – Present · 1 yr 1 mo

Planned, executed, and optimized ad campaigns across Meta and TikTok to scale eCommerce and dropshipping brands. Expert in audience segmentation, creative testing, funnel optimization, and ROAS-driven ad strategies. Collaborated with design and analytics teams to identify winning creatives and scale high-performing campaigns efficiently. Focused on achieving profitable customer acquisition through data analysis and continuous A/B testing.

Digital Marketing Manager · Mahāsa GharFeb 2024 – Feb 2024 · 1 mo

Led listing inventory, managed WordPress plugins, and performed SEO optimization to improve online visibility and engagement.

Digital Marketing Intern · Volina ElectronicsJul 2023 – Jul 2023 · 1 mo
Volunteer · Dharitri FoundationJul 2022 – Jul 2022 · 1 mo

Education

Bachelors · NARSEE MONJEE COLLEGE OF COMMERCE & ECONOMICS2021 – 2025

Certifications and awards

Meta Blueprint Certified Digital Marketing Associate2024

Certified by Meta for demonstrating foundational knowledge in digital marketing concepts, Meta Ads Manager, campaign creation, targeting, optimization, and performance analysis across Meta platforms. Skilled in running data-driven ad campaigns to improve ROI and brand visibility.

Shopify eCommerce Expert2024 – 2025

Specialized in building high-converting Shopify stores for eCommerce and dropshipping businesses. Skilled in theme customization, product page optimization, app integrations, and creating seamless user experiences that drive sales. Experienced in setting up payment gateways, automations, and custom checkout flows to enhance store performance and maximize conversions.

Meta Blueprint Certificate2030 – 2025

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