Manager, Global Digital Marketing Group at NEC

Crafted digital content strategies and engaged in hands-on content creation (promotional videos, written content, graphics). Managed shoots and directed vendors on six-figure video productions for national TV exposure and Tokyo Olympics, NBA Japan games, etc. Planned and launched a LinkedIn Newsletter achieving 52,000 subscribers within 2 months with 12,000 average views per article. Directed interviews and authored every article posted to the platform. Drove LinkedIn advocacy reaching NEC's 100,000+ staff worldwide, achieving 100% adoption by marketing leadership in Tokyo. Used data analytics to monitor and optimize campaigns and social media performance; applied SEO/UI expertise to improve the main website and micro sites. Hosted annual global marketing team events and led cross-functional marketing discussions. English and Japanese copywriting and translation; business-level communication.

Marketing Specialist at Acronis

Created content to support international sports sponsorships for teams including Williams Racing, Arsenal, Manchester City, and the Boston Red Sox. Wrote press releases, social media posts, and conducted interviews with renowned sports celebrities to promote cybersecurity solutions and event marketing initiatives.

Marketing and MarCom Specialist at NEC Laboratories Singapore

Promoted NEC Labs Singapore, an AI technology lab, through digital channels and face-to-face engagement; website optimization through copywriting and analytics; delivered English/Japanese presentations for lab visitors including CEOs and CIOs of government agencies and ambassadors; organized over 100 visits.

Product Marketing Specialist at Ground Labs

Sole marketing hire for a cybersecurity software startup; content creation including daily blog posts, press releases, in-house videos including stop-motion animation; led a website revamp that doubled lead generation; represented the company at global payments and cybersecurity events, setting up vendor booths and networking to nurture leads.

Digital Marketing Officer at Management Development Institute of Singapore

Managed the institute’s social media accounts; ran six-figure campaigns on Facebook; SEO/SEM optimization for the institute’s website; organized events attended by over 100 students to educate on responsible social media usage.