Maria Kubota Hamalengwa

Own end-to-end social media strategy and execution across TikTok, Instagram, Facebook, YouTube and LinkedIn; grew total audience by 20% through a 75/25 organic-to-paid content mix, with Instagram and YouTube up 25% and LinkedIn up 30%. Produced in-house print and digital creative assets using Adobe Illustrator and Canva, reducing reliance on external agencies while maintaining brand consistency across channels. Designed and managed multi-channel paid campaigns across Google Ads, Meta, TikTok, Spotify, and radio; generated over 3 million impressions on non-profit budgets with an average CTR of 2.5% and budgets up to $75,000. Secured $25,000 in private sector ad spend from corporate partners for a special magazine production; managed creative briefs, external agency relationships, and end-to-end campaign execution. Maintained an editorial calendar across platforms, reported regularly on metrics and campaign performance, and ensured brand consistency across all organizational communicatio

Planned and executed end-to-end virtual, hybrid, and in-person events for accounting professionals, including conferences, client events, and internal functions; highlighted by an 80s-themed conference mixer that generated hundreds of social media mentions. Designed event- and audience-specific swag and promotional merchandise to surprise and delight attendees, managing creative production from concept to delivery. Grew online community hub memberships by 15% and monthly active users by 25% through targeted, community-first content strategies developed in collaboration with internal teams and external stakeholders.

Developed and led social media content strategy from ideation to execution, ensuring consistent brand voice across platforms and aligning with company departments; grew total social media following by 20% in 6 months through entirely organic growth; wrote and designed bilingual English-French Canadian content and copy across platforms; launched '#WhatIf Wednesdays', a creative weekly Instagram story series using Nielsen demographic data to craft personalized pitches; built sales development materials, RFP proposals, and creative mock-ups using Nielsen, Numerator, Adobe Photoshop, Adobe Illustrator, Canva, and PowerPoint; transformed the community hub into a product feed backend and created interactive forums and self-serve support content that deepened engagement.