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I'm a marketer at heart. To me that means communication, connection and community. I've spent over 12 years in experiential and event marketing, starting as a Brand Ambassador traveling across Canada representing brands in a vast range of industries from agricultural to tech. When I noticed event marketing weaving in more and more social media I decided to pursue a social media marketing certificate from George Brown college. This led to opportunities in social media, B2B marketing and community building. The last few years I've grown as a communications professional in the non-profit healthcare sector, leading initiatives that make vital information accessible to diverse communities. After three years in that world I'm diving back into freelancing, craving the creative variety and freedom that comes with it. I recently completed another certificate program from George Brown, this time for graphic design. I love creating everything from digital banner ads to brand kits. I'm also bilingual in English and French. Outside of work, you can find me hiking a trail, lounging at the beach, or making crafts with my trusty glue gun. I'll never say no to Mexican food, and I believe the best ideas come from genuinely curious people.…I'm a marketer at heart. To me that means communication, connection and community. I've spent over 12 years in experiential and event marketing, starting as a Brand Ambassador traveling across Canada representing brands in a vast range of industries from agricultural to tech. When I noticed event marketing weaving in more and more social media I decided to pursue a social media marketing certificate from George Brown college. This led to opportunities in social media, B2B marketing and community building. The last few years I've grown as a communications professional in the non-profit healthcare sector, leading initiatives that make vital information accessible to diverse communities. After three years in that world I'm diving back into freelancing, craving the creative variety and freedom that comes with it. I recently completed another certificate program from George Brown, this time for graphic design. I love creating everything from digital banner ads to brand kits. I'm also bilingual in English and French. Outside of work, you can find me hiking a trail, lounging at the beach, or making crafts with my trusty glue gun. I'll never say no to Mexican food, and I believe the best ideas come from genuinely curious people.

Kubota Maria Hamalengwa

Social Media Manager, Social Media Freelancer, Community Manager, +7

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I'm a marketer at heart. To me that means communication, connection and community. I've spent over 12 years in experiential and event marketing, starting as a Brand Ambassador traveling across Canada representing brands in a vast range of industries from agricultural to tech. When I noticed event marketing weaving in more and more social media I decided to pursue a social media marketing certificate from George Brown college. This led to opportunities in social media, B2B marketing and community building. The last few years I've grown as a communications professional in the non-profit healthcare sector, leading initiatives that make vital information accessible to diverse communities. After three years in that world I'm diving back into freelancing, craving the creative variety and freedom that comes with it. I recently completed another certificate program from George Brown, this time for graphic design. I love creating everything from digital banner ads to brand kits. I'm also bilingual in English and French. Outside of work, you can find me hiking a trail, lounging at the beach, or making crafts with my trusty glue gun. I'll never say no to Mexican food, and I believe the best ideas come from genuinely curious people.…I'm a marketer at heart. To me that means communication, connection and community. I've spent over 12 years in experiential and event marketing, starting as a Brand Ambassador traveling across Canada representing brands in a vast range of industries from agricultural to tech. When I noticed event marketing weaving in more and more social media I decided to pursue a social media marketing certificate from George Brown college. This led to opportunities in social media, B2B marketing and community building. The last few years I've grown as a communications professional in the non-profit healthcare sector, leading initiatives that make vital information accessible to diverse communities. After three years in that world I'm diving back into freelancing, craving the creative variety and freedom that comes with it. I recently completed another certificate program from George Brown, this time for graphic design. I love creating everything from digital banner ads to brand kits. I'm also bilingual in English and French. Outside of work, you can find me hiking a trail, lounging at the beach, or making crafts with my trusty glue gun. I'll never say no to Mexican food, and I believe the best ideas come from genuinely curious people.

Available to hire

I’m a marketer at heart. To me that means communication, connection and community. I’ve spent over 12 years in experiential and event marketing, starting as a Brand Ambassador traveling across Canada representing brands in a vast range of industries from agricultural to tech. When I noticed event marketing weaving in more and more social media I decided to pursue a social media marketing certificate from George Brown college. This led to opportunities in social media, B2B marketing and community building. The last few years I’ve grown as a communications professional in the non-profit healthcare sector, leading initiatives that make vital information accessible to diverse communities.

After three years in that world I’m diving back into freelancing, craving the creative variety and freedom that comes with it. I recently completed another certificate program from George Brown, this time for graphic design. I love creating everything from digital banner ads to brand kits. I’m also bilingual in English and French.

Outside of work, you can find me hiking a trail, lounging at the beach, or making crafts with my trusty glue gun. I’ll never say no to Mexican food, and I believe the best ideas come from genuinely curious people.

Skills

Language

English

Fluent

French

Advanced

Work Experience

Social Media and Advertising Specialist at CATIE

May 1, 2023 - February 27, 2026

Own end-to-end social media strategy and execution across TikTok, Instagram, Facebook, YouTube and LinkedIn; grew total audience by 20% through a 75/25 organic-to-paid content mix, with Instagram and YouTube up 25% and LinkedIn up 30%. Produced in-house print and digital creative assets using Adobe Illustrator and Canva, reducing reliance on external agencies while maintaining brand consistency across channels. Designed and managed multi-channel paid campaigns across Google Ads, Meta, TikTok, Spotify, and radio; generated over 3 million impressions on non-profit budgets with an average CTR of 2.5% and budgets up to $75,000. Secured $25,000 in private sector ad spend from corporate partners for a special magazine production; managed creative briefs, external agency relationships, and end-to-end campaign execution. Maintained an editorial calendar across platforms, reported regularly on metrics and campaign performance, and ensured brand consistency across all organizational communicatio

Community Specialist at Gusto

June 1, 2021 - November 30, 2022

Planned and executed end-to-end virtual, hybrid, and in-person events for accounting professionals, including conferences, client events, and internal functions; highlighted by an 80s-themed conference mixer that generated hundreds of social media mentions. Designed event- and audience-specific swag and promotional merchandise to surprise and delight attendees, managing creative production from concept to delivery. Grew online community hub memberships by 15% and monthly active users by 25% through targeted, community-first content strategies developed in collaboration with internal teams and external stakeholders.