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I love Marketing! That's a pretty broad term, right? Well, what exactly do I mean by "Marketing"? I mean I love COMMUNICATION, CONNECTION, & COMMUNITY. Effective marketing creates and advances all three, let's call them my favorite Cs! I've spent over 12 years in experiential and event marketing, starting as a Brand Ambassador traveling across Canada representing brands in a vast range of industries from agricultural to tech. When I noticed event marketing weaving in more and more social media I decided to pursue a social media marketing certificate from George Brown college. 🎒 This led to professional opportunities in social media, B2B marketing and community building. 💻 The last few years I've grown as a communications professional in the non-profit healthcare sector, leading initiatives that make vital information accessible to diverse communities. After three years in that world I'm diving back into freelancing, craving the creative variety and freedom that comes with it. I recently completed another certificate program from George Brown, this time for graphic design. 👩🏽‍🎨 🖼️ I love creating everything from digital banner ads to brand kits. I'm also bilingual in English and French. 🇨🇦 Outside of work you can find me hiking a trail, lounging at the beach, or making whimsical crafts with my trusty glue gun. I regularly participate in local artisan markets as Chief Craft Officer (CCO) of my little side hustle I lovingly call The Green Glue Gun. When people ask if I’m a dog or cat person, my answer is a reptile person. 🐢 My favourite colour is turquoise and I’ll never say no to Mexican food. 🌮 If your brand is looking to authentically connect with your audience through community, social media, or events — don't be a stranger, let's talk!…I love Marketing! That's a pretty broad term, right? Well, what exactly do I mean by "Marketing"? I mean I love COMMUNICATION, CONNECTION, & COMMUNITY. Effective marketing creates and advances all three, let's call them my favorite Cs! I've spent over 12 years in experiential and event marketing, starting as a Brand Ambassador traveling across Canada representing brands in a vast range of industries from agricultural to tech. When I noticed event marketing weaving in more and more social media I decided to pursue a social media marketing certificate from George Brown college. 🎒 This led to professional opportunities in social media, B2B marketing and community building. 💻 The last few years I've grown as a communications professional in the non-profit healthcare sector, leading initiatives that make vital information accessible to diverse communities. After three years in that world I'm diving back into freelancing, craving the creative variety and freedom that comes with it. I recently completed another certificate program from George Brown, this time for graphic design. 👩🏽‍🎨 🖼️ I love creating everything from digital banner ads to brand kits. I'm also bilingual in English and French. 🇨🇦 Outside of work you can find me hiking a trail, lounging at the beach, or making whimsical crafts with my trusty glue gun. I regularly participate in local artisan markets as Chief Craft Officer (CCO) of my little side hustle I lovingly call The Green Glue Gun. When people ask if I’m a dog or cat person, my answer is a reptile person. 🐢 My favourite colour is turquoise and I’ll never say no to Mexican food. 🌮 If your brand is looking to authentically connect with your audience through community, social media, or events — don't be a stranger, let's talk!

Maria Kubota Hamalengwa

Social Media Manager, Social Media Freelancer, Community Manager, +7

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I love Marketing! That's a pretty broad term, right? Well, what exactly do I mean by "Marketing"? I mean I love COMMUNICATION, CONNECTION, & COMMUNITY. Effective marketing creates and advances all three, let's call them my favorite Cs! I've spent over 12 years in experiential and event marketing, starting as a Brand Ambassador traveling across Canada representing brands in a vast range of industries from agricultural to tech. When I noticed event marketing weaving in more and more social media I decided to pursue a social media marketing certificate from George Brown college. 🎒 This led to professional opportunities in social media, B2B marketing and community building. 💻 The last few years I've grown as a communications professional in the non-profit healthcare sector, leading initiatives that make vital information accessible to diverse communities. After three years in that world I'm diving back into freelancing, craving the creative variety and freedom that comes with it. I recently completed another certificate program from George Brown, this time for graphic design. 👩🏽‍🎨 🖼️ I love creating everything from digital banner ads to brand kits. I'm also bilingual in English and French. 🇨🇦 Outside of work you can find me hiking a trail, lounging at the beach, or making whimsical crafts with my trusty glue gun. I regularly participate in local artisan markets as Chief Craft Officer (CCO) of my little side hustle I lovingly call The Green Glue Gun. When people ask if I’m a dog or cat person, my answer is a reptile person. 🐢 My favourite colour is turquoise and I’ll never say no to Mexican food. 🌮 If your brand is looking to authentically connect with your audience through community, social media, or events — don't be a stranger, let's talk!…I love Marketing! That's a pretty broad term, right? Well, what exactly do I mean by "Marketing"? I mean I love COMMUNICATION, CONNECTION, & COMMUNITY. Effective marketing creates and advances all three, let's call them my favorite Cs! I've spent over 12 years in experiential and event marketing, starting as a Brand Ambassador traveling across Canada representing brands in a vast range of industries from agricultural to tech. When I noticed event marketing weaving in more and more social media I decided to pursue a social media marketing certificate from George Brown college. 🎒 This led to professional opportunities in social media, B2B marketing and community building. 💻 The last few years I've grown as a communications professional in the non-profit healthcare sector, leading initiatives that make vital information accessible to diverse communities. After three years in that world I'm diving back into freelancing, craving the creative variety and freedom that comes with it. I recently completed another certificate program from George Brown, this time for graphic design. 👩🏽‍🎨 🖼️ I love creating everything from digital banner ads to brand kits. I'm also bilingual in English and French. 🇨🇦 Outside of work you can find me hiking a trail, lounging at the beach, or making whimsical crafts with my trusty glue gun. I regularly participate in local artisan markets as Chief Craft Officer (CCO) of my little side hustle I lovingly call The Green Glue Gun. When people ask if I’m a dog or cat person, my answer is a reptile person. 🐢 My favourite colour is turquoise and I’ll never say no to Mexican food. 🌮 If your brand is looking to authentically connect with your audience through community, social media, or events — don't be a stranger, let's talk!

Available to hire

I love Marketing! That’s a pretty broad term, right? Well, what exactly do I mean by “Marketing”? I mean I love COMMUNICATION, CONNECTION, & COMMUNITY. Effective marketing creates and advances all three, let’s call them my favorite Cs!

I’ve spent over 12 years in experiential and event marketing, starting as a Brand Ambassador traveling across Canada representing brands in a vast range of industries from agricultural to tech. When I noticed event marketing weaving in more and more social media I decided to pursue a social media marketing certificate from George Brown college. 🎒 This led to professional opportunities in social media, B2B marketing and community building. 💻 The last few years I’ve grown as a communications professional in the non-profit healthcare sector, leading initiatives that make vital information accessible to diverse communities.

After three years in that world I’m diving back into freelancing, craving the creative variety and freedom that comes with it. I recently completed another certificate program from George Brown, this time for graphic design. 👩🏽‍🎨 🖼️ I love creating everything from digital banner ads to brand kits. I’m also bilingual in English and French. 🇨🇦

Outside of work you can find me hiking a trail, lounging at the beach, or making whimsical crafts with my trusty glue gun. I regularly participate in local artisan markets as Chief Craft Officer (CCO) of my little side hustle I lovingly call The Green Glue Gun. When people ask if I’m a dog or cat person, my answer is a reptile person. 🐢 My favourite colour is turquoise and I’ll never say no to Mexican food. 🌮

If your brand is looking to authentically connect with your audience through community, social media, or events — don’t be a stranger, let’s talk!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Social Media and Advertising Specialist at CATIE

May 1, 2023 - February 27, 2026

Own end-to-end social media strategy and execution across TikTok, Instagram, Facebook, YouTube and LinkedIn; grew total audience by 20% through a 75/25 organic-to-paid content mix, with Instagram and YouTube up 25% and LinkedIn up 30%. Produced in-house print and digital creative assets using Adobe Illustrator and Canva, reducing reliance on external agencies while maintaining brand consistency across channels. Designed and managed multi-channel paid campaigns across Google Ads, Meta, TikTok, Spotify, and radio; generated over 3 million impressions on non-profit budgets with an average CTR of 2.5% and budgets up to $75,000. Secured $25,000 in private sector ad spend from corporate partners for a special magazine production; managed creative briefs, external agency relationships, and end-to-end campaign execution. Maintained an editorial calendar across platforms, reported regularly on metrics and campaign performance, and ensured brand consistency across all organizational communicatio

Community Specialist at Gusto

June 1, 2021 - November 30, 2022

Planned and executed end-to-end virtual, hybrid, and in-person events for accounting professionals, including conferences, client events, and internal functions; highlighted by an 80s-themed conference mixer that generated hundreds of social media mentions. Designed event- and audience-specific swag and promotional merchandise to surprise and delight attendees, managing creative production from concept to delivery. Grew online community hub memberships by 15% and monthly active users by 25% through targeted, community-first content strategies developed in collaboration with internal teams and external stakeholders.

Social Media Specialist at Outfront Media Canada

October 1, 2020 - May 1, 2021

Developed and led social media content strategy from ideation to execution, ensuring consistent brand voice across platforms and aligning with company departments; grew total social media following by 20% in 6 months through entirely organic growth; wrote and designed bilingual English-French Canadian content and copy across platforms; launched '#WhatIf Wednesdays', a creative weekly Instagram story series using Nielsen demographic data to craft personalized pitches; built sales development materials, RFP proposals, and creative mock-ups using Nielsen, Numerator, Adobe Photoshop, Adobe Illustrator, Canva, and PowerPoint; transformed the community hub into a product feed backend and created interactive forums and self-serve support content that deepened engagement.