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Hi, I’m Edward Kurt Schorr. I’m a results-driven product design and development professional with entrepreneurial know-how and a trend-setting vision. I specialize in toys, kids and pet products, with experience across hard and soft lines, DIY crafts, licensing programs, and IP brand building. Over the years I’ve led end-to-end product development from concept through production, working with domestic teams and overseas factories to bring products to mass market and specialty retailers. I’m passionate about storytelling through edutainment and licensing collaborations, and I’ve built a track record of creating profitable, reviewed-ready lines for brands and licensors.…Hi, I’m Edward Kurt Schorr. I’m a results-driven product design and development professional with entrepreneurial know-how and a trend-setting vision. I specialize in toys, kids and pet products, with experience across hard and soft lines, DIY crafts, licensing programs, and IP brand building. Over the years I’ve led end-to-end product development from concept through production, working with domestic teams and overseas factories to bring products to mass market and specialty retailers. I’m passionate about storytelling through edutainment and licensing collaborations, and I’ve built a track record of creating profitable, reviewed-ready lines for brands and licensors.

Edward Kurt Schorr

Product Designer, Brand Designer, 3D Designer, +7

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Hi, I’m Edward Kurt Schorr. I’m a results-driven product design and development professional with entrepreneurial know-how and a trend-setting vision. I specialize in toys, kids and pet products, with experience across hard and soft lines, DIY crafts, licensing programs, and IP brand building. Over the years I’ve led end-to-end product development from concept through production, working with domestic teams and overseas factories to bring products to mass market and specialty retailers. I’m passionate about storytelling through edutainment and licensing collaborations, and I’ve built a track record of creating profitable, reviewed-ready lines for brands and licensors.…Hi, I’m Edward Kurt Schorr. I’m a results-driven product design and development professional with entrepreneurial know-how and a trend-setting vision. I specialize in toys, kids and pet products, with experience across hard and soft lines, DIY crafts, licensing programs, and IP brand building. Over the years I’ve led end-to-end product development from concept through production, working with domestic teams and overseas factories to bring products to mass market and specialty retailers. I’m passionate about storytelling through edutainment and licensing collaborations, and I’ve built a track record of creating profitable, reviewed-ready lines for brands and licensors.

Available to hire

Hi, I’m Edward Kurt Schorr. I’m a results-driven product design and development professional with entrepreneurial know-how and a trend-setting vision. I specialize in toys, kids and pet products, with experience across hard and soft lines, DIY crafts, licensing programs, and IP brand building.

Over the years I’ve led end-to-end product development from concept through production, working with domestic teams and overseas factories to bring products to mass market and specialty retailers. I’m passionate about storytelling through edutainment and licensing collaborations, and I’ve built a track record of creating profitable, reviewed-ready lines for brands and licensors.

Skills

Product Design

Animation

Experience Level

Product Design

Expert

Animation

Expert

Language

English

Fluent

Work Experience

Business Owner / Product Development / Brand Building at Momentum Enterprises

January 1, 2015 - Present

Currently work with various client customers in product development; provide vendor services to develop new soft and hard toy lines and present to mass retail, specialty gift and Big Box customers. Retainer and freelance engagements. Focus on seasonal/everyday plush, accessories, apparel graphics, kids’ entertainment licenses, infant/preschool lines, educational toys and learning aids. Brand owner of IP properties represented by licensing agents.

Product Design/Development Consultant - Full Time Retainer at Sound & Light Animatronics (Hong Kong) and Cuddle Barn Inc.

January 1, 2012 - December 31, 2015

Exclusively retained to lead product development, traveling to Hong Kong and Shenzhen. Led PD functions and customer product review presentations, interfaced with US PD team and China sample room staff, coordinating domestically and overseas. Contracted 2012–2013; not renewed for 2014 due to relocation by Sound & Light.

Business Owner / Product Development Consultant at Momentum Enterprises

January 1, 2011 - December 31, 2011

Worked exclusively for Goffa Inc., developing plush/soft goods lines for retail and amusement customers; produced product review presentations; managed retainer engagements.

Art/Design Director (Full Time Staff) at Hugfun Inc.

January 1, 2010 - December 31, 2011

Led domestic new product R&D for China-based plush company; ideation and product development; interfaced with US PD team; guided weekly brainstorming with sales/marketing; accounts included Costco, ToysRUs, Dollar General, Build-A-Bear and OEM accounts.

Business Owner - Product Development Firm at Momentum Enterprises

January 1, 2002 - December 31, 2010

Product development firm focused on kids consumer products, edutainment/entertainment IP licensing, publishing, animation and related licensing program development/management.

Senior Toy Designer (Full Time Staff) at KellyToy Inc.

January 1, 1999 - December 31, 2002

Conceived and designed plush and soft goods; conducted market research and trend monitoring; led concept to production with China factory collaboration; packaging and hangtags; accounts for mass market retail and OEM.

Design/Product Development Manager (Staff) at C & H Toy of America

January 1, 1998 - December 31, 1999

Directed domestic design department; end-to-end cut & sew processes; worked with overseas factories; led product development for plush lines for mass market and drug chain; supervised designers; traveled to Seoul and Shenzhen; major accounts included Wal-Mart, Costco, Toys R Us, Eckerd Drug.

Product Designer (Full Time Staff) at Dakin Inc

January 1, 1998 - December 31, 2000

Conceived and designed plush/soft goods; managed licensed and non-licensed lines; direct China factory interaction; produced complete PD lifecycle.

Product Designer (Full Time Staff) at Applause Inc

January 1, 1995 - December 31, 1998

Conceived and designed plush and hard gift items; full PD lifecycle; direct China factory interface; licensed and non-licensed lines.

Product Designer (Full Time Staff) at Mattel Toys Inc.

January 1, 1994 - December 31, 1995

Disney Lion King toy development; front-end design for LSP Group; licensor interface; conceptual design progressing to production.

Illustrator at Smart Kids Inc.

January 1, 1992 - December 31, 1994

Illustrator for educational publishing; developed a line of kids educational activity, coloring and crafts products for the mass market.