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With over 6 years of marketing experience, I've honed my skills in strategic marketing, social media, copywriting and content creation. My expertise spans various disciplines, including digital marketing, email marketing, brand marketing and SEO content writing. Throughout my marketing career, I've had the opportunity to work across various sectors, including education, luxury hospitality and medical marketing. While I've always enjoyed the dynamic, multifaceted world of marketing, I've recently found myself drawn to (and working in) SEO content writing. As a motivated, detail-oriented and driven individual, I strive to make a meaningful impact in my work and craft authentic and unique content that captivates and inspires my audience. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_…With over 6 years of marketing experience, I've honed my skills in strategic marketing, social media, copywriting and content creation. My expertise spans various disciplines, including digital marketing, email marketing, brand marketing and SEO content writing. Throughout my marketing career, I've had the opportunity to work across various sectors, including education, luxury hospitality and medical marketing. While I've always enjoyed the dynamic, multifaceted world of marketing, I've recently found myself drawn to (and working in) SEO content writing. As a motivated, detail-oriented and driven individual, I strive to make a meaningful impact in my work and craft authentic and unique content that captivates and inspires my audience. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_

kw90311

Writer, SEO Expert, Social Media Freelancer, +1

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With over 6 years of marketing experience, I've honed my skills in strategic marketing, social media, copywriting and content creation. My expertise spans various disciplines, including digital marketing, email marketing, brand marketing and SEO content writing. Throughout my marketing career, I've had the opportunity to work across various sectors, including education, luxury hospitality and medical marketing. While I've always enjoyed the dynamic, multifaceted world of marketing, I've recently found myself drawn to (and working in) SEO content writing. As a motivated, detail-oriented and driven individual, I strive to make a meaningful impact in my work and craft authentic and unique content that captivates and inspires my audience. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_…With over 6 years of marketing experience, I've honed my skills in strategic marketing, social media, copywriting and content creation. My expertise spans various disciplines, including digital marketing, email marketing, brand marketing and SEO content writing. Throughout my marketing career, I've had the opportunity to work across various sectors, including education, luxury hospitality and medical marketing. While I've always enjoyed the dynamic, multifaceted world of marketing, I've recently found myself drawn to (and working in) SEO content writing. As a motivated, detail-oriented and driven individual, I strive to make a meaningful impact in my work and craft authentic and unique content that captivates and inspires my audience. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

With over 6 years of marketing experience, I’ve honed my skills in strategic marketing, social media, copywriting and content creation. My expertise spans various disciplines, including digital marketing, email marketing, brand marketing and SEO content writing.

Throughout my marketing career, I’ve had the opportunity to work across various sectors, including education, luxury hospitality and medical marketing. While I’ve always enjoyed the dynamic, multifaceted world of marketing, I’ve recently found myself drawn to (and working in) SEO content writing.

As a motivated, detail-oriented and driven individual, I strive to make a meaningful impact in my work and craft authentic and unique content that captivates and inspires my audience.

Portfolio: Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Marketing and Events Specialist at Caulfield Grammar Association

January 1, 2024 - Present

Delivered re-unions and major school events including keynote addresses, VIP functions and experiential activations. Wrote, edited and proofed content across digital and print channels, ensuring brand alignment and accuracy. Led the Caulfield Grammar podcast project by curating the Heart Stories logo, coordinating guest outreach and scheduling, and driving promotion across social and email channels. Developed marketing and communications campaigns to strengthen alumni engagement and brand presence.

Content & SEO Specialist | Strategic Communicator | Marketing All-Rounder at Independent / Contract

January 1, 2024 - Present

Curated SEO-focused content briefs and wrote 80+ SEO-optimised articles for healthcare (Global Health Education) and postgraduate education (StudyNext) sites. Conducted 30+ expert interviews with healthcare and education specialists to create authoritative, original content. Optimised content for SEO, AEO and GSEO, with multiple articles ranking on Google first page and in AI overviews. Performed keyword research using Ahrefs and Surfer SEO to target high-value search terms. Produced numerous high-performing articles, including a low-stress careers healthcare article that generated 3,949 sessions and 72 ranking keywords and SERP features in a single calendar month.

Marketing and Communications Coordinator at St Catherine’s College

January 1, 2023 - January 1, 2024

Oversaw cohesive execution of marketing activities as brand guardian, ensuring alignment with the college identity and promotional strategy. Led digital content strategy across platforms to improve engagement and strengthen brand consistency. Increased social media engagement by over 80% through strategic content creation (reels, videos, campaign-aligned posts). Developed and distributed tailored communications that maintained a consistent brand voice across diverse stakeholder groups. Managed targeted email marketing campaigns via Mailchimp, optimising content for multiple audiences.

Digital and Social Media Marketer (Contract) at The Brand Foundry

January 1, 2021 - December 31, 2021

Developed and executed compelling social media content as part of the client’s social calendar, ensuring alignment with brand strategy. Composed monthly insightful blog posts tailored to enhance client brand narratives and engagement. Presented clear digital marketing insights and recommendations to stakeholders, focused on strengthening brand presence. Contributed to account management by offering creative branding ideas and insights during client meetings.

Marketing Executive at The State Buildings and Como The Treasury

January 1, 2021 - January 1, 2023

Maintained brand integrity and acted as one voice across 9 diverse hospitality and wellness venues. Served as brand guardian and editor across 5 websites. Crafted engaging copy for 11 social media channels, achieving a 60% increase in social media followers and 30% increase in engagement rates. Developed and delivered major marketing campaigns such as State of Wine and State makers, collaborating and aligning with internal and external stakeholders. Wrote and curated high-performing EDMs achieving organisational record-high open rates and click-through open rates (CTOR). Led the 2022 WA Tourism Award application across the organisation, which saw Como The Treasury win Gold in the 5 Star Luxury Accommodation category.