Available to hire
I am a social media and influencer management professional with experience in influencer marketing, campaign coordination, and brand storytelling. I collaborate with fashion, beauty, and lifestyle brands to create authentic partnerships and engaging content.
With a track record of growing audiences and driving revenue, I develop strategy, manage campaigns, and analyze performance to optimize outcomes across Instagram, TikTok, and other platforms.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media & Influencer Manager at Will Leather Goods
December 1, 2024 - December 1, 2024Led influencer campaigns to drive brand awareness, community growth, and revenue. Increased Instagram followers by 21% (28,000 to 35,000) in four months through content and engagement strategies. Advised store managers on social media posts and events, produced Instagram Reels and TikTok videos, planned content calendar, scheduled posts, and tracked influencer performance and social KPIs.
Social Media & Influencer Manager at TopView Group – Tea Around Town / Event Cruises
June 1, 2024 - June 1, 2024Led influencer campaigns to drive awareness and revenue using data-driven content. Increased Instagram followers by 50% (150,000 to 225,000) over six months. Managed influencer events, captured social media content, and partnered with content teams to produce high-quality posts; planned and posted content across platforms; reported on social KPIs.
Social Media and Public Relations Manager at Nourison Home
February 1, 2023 - February 1, 2023Built and managed partnerships with influencers and interior designers; developed social media strategies and campaigns; posted content across Instagram, TikTok, Facebook, Twitter, Pinterest, and LinkedIn; managed content calendar and press release schedule; organized market events and press previews; created press releases for trade publications and market submissions; collaborated with photography team on shoots.
Web Production Associate at Birchbox
March 1, 2014 - March 1, 2014Generated product identifiers (PIDs), created categories for new brands, updated existing categories, and performed QA on product, brand, and box pages.
E-Commerce and Social Media Specialist at Warnaco Group, Inc. (Now PVH) – Calvin Klein Underwear / Calvin Klein Jeans
March 1, 2013 - March 1, 2013Created and managed Facebook posts and giveaways; managed site inventory and replenishment; produced content for email blasts and website product descriptions; managed site product uploads, promotions, and email campaigns; led copy and creative approvals to meet deadlines; coordinated tasks for freelance designers and agencies; used web analytics to measure navigation, category pages, and emails.
Education
Bachelor of Arts in Marketing; Minor in Communications at Virginia Wesleyan College
January 11, 2030 - November 5, 2025Qualifications
Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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