I’m a multidisciplinary digital marketer with experience across diverse industries, most recently working at Getty Images where I helped design and optimize social media campaigns, develop internal learning platforms, and support regional growth initiatives. Throughout my career, I’ve focused on blending creativity with data-driven insights to craft marketing strategies that boost brand visibility, engage communities, and deliver measurable impact. What sets me apart is my ability to connect data with storytelling—digging into analytics to understand what works and why, then collaborating across teams to turn those insights into meaningful, user-focused marketing. I thrive in fast-paced, collaborative environments and am passionate about using innovative, data-backed strategies to help brands grow. I’m excited about the Twine role because it aligns perfectly with my skills and desire to support small businesses through impactful digital marketing.

Kylie Wong

I’m a multidisciplinary digital marketer with experience across diverse industries, most recently working at Getty Images where I helped design and optimize social media campaigns, develop internal learning platforms, and support regional growth initiatives. Throughout my career, I’ve focused on blending creativity with data-driven insights to craft marketing strategies that boost brand visibility, engage communities, and deliver measurable impact. What sets me apart is my ability to connect data with storytelling—digging into analytics to understand what works and why, then collaborating across teams to turn those insights into meaningful, user-focused marketing. I thrive in fast-paced, collaborative environments and am passionate about using innovative, data-backed strategies to help brands grow. I’m excited about the Twine role because it aligns perfectly with my skills and desire to support small businesses through impactful digital marketing.

Available to hire

I’m a multidisciplinary digital marketer with experience across diverse industries, most recently working at Getty Images where I helped design and optimize social media campaigns, develop internal learning platforms, and support regional growth initiatives. Throughout my career, I’ve focused on blending creativity with data-driven insights to craft marketing strategies that boost brand visibility, engage communities, and deliver measurable impact.

What sets me apart is my ability to connect data with storytelling—digging into analytics to understand what works and why, then collaborating across teams to turn those insights into meaningful, user-focused marketing. I thrive in fast-paced, collaborative environments and am passionate about using innovative, data-backed strategies to help brands grow. I’m excited about the Twine role because it aligns perfectly with my skills and desire to support small businesses through impactful digital marketing.

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Language

English
Fluent

Work Experience

Digital Marketing Consultant at W Concept Marketing
May 1, 2021 - Present
Developed and executed comprehensive B2B/B2C digital marketing and communications strategies, driving engagement and qualified leads across diverse industries. Managed project timelines, content production, and video assets (including YouTube Shorts) to ensure quality and on-time delivery within budget. Executed multi-channel campaigns; provided post-campaign analytics and actionable ROI improvements. Implemented automated email campaigns using HubSpot and Pardot; with Marketo for A/B testing and targeting optimization.
Digital Marketing Specialist at Excel Homes
September 1, 2022 - July 31, 2023
Strategic Communications & Content Development Led and executed multi-channel marketing and communication strategies, including digital campaigns, email automation, social media, and internal messaging. Created and edited accessible, engaging content aligned with brand voice and strategic objectives, while integrating equity, diversity, and inclusion principles to foster community engagement. Project Management & Cross-Functional Collaboration Managed end-to-end delivery of design, web, and communication projects by coordinating timelines, budgets, risks, and stakeholders. Collaborated closely with marketing, legal, product, and vendor teams to ensure alignment with organizational goals and consistent messaging. Data-Driven Insights & Performance Optimization Utilized analytics dashboards and reports to monitor KPIs and digital metrics, providing actionable insights that optimized content effectiveness and campaign ROI. Applied A/B testing and personalization in marketing automation platforms (Marketo, HubSpot) to enhance audience targeting and engagement.
Contributor Engagement Specialist at Getty Images
October 15, 2024 - Present
Social Media Campaigns & Brand Growth Led targeted social media campaigns across platforms like Instagram, Discord, and forums, boosting Rewards Program participation and increasing global creator retention and brand visibility. Content Creation & Digital Strategy Designed and managed content strategies for community websites and social channels, improving SEO and user experience to increase discoverability, reduce support requests, and drive higher engagement. Community Engagement & Webinars Hosted live webinars on Discord to address creator concerns, foster transparency, and build trust—resulting in improved community satisfaction and stronger relationships. Regional Expansion & Cross-Functional Collaboration Led Middle East regional expansion by managing interns and building localized creator communities, while collaborating with marketing, legal, content, and product teams to ensure alignment with brand voice and business goals. Data-Driven Insights & Reporting Analyzed engagement and campaign data using Google Analytics and CMS tools to refine content strategies, measure KPIs, and deliver clear, actionable reports to leadership for continuous campaign optimization.

Education

BBA Marketing & Minor in Innovation and Entrepreneurship at Mount Royal University
September 1, 2014 - April 15, 2019

Qualifications

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Other, Real Estate & Construction, Consumer Goods, Healthcare, Retail