Esmé Cadey

Available to hire

Hi! It's great to connect.

About

Hi!

It’s great to connect.

I’m Kylah Jasmine, a conceptual copywriter from beautiful South Africa.

For the past 2+ years, I’ve worked alongside some incredible founders and marketing leads across Tech and SaaS Startups in the US, UK and Germany, plus a few little (technically out of scope) side quest projects in SA.

Other notable industries I’ve dabbled in writing for include insurance, residential property, a life-coaching brand, and newly, a utilities service provider.

My love and passion lies in the written word. There’s nothing quite like it.

I thoroughly enjoy creative conceptualisation and breathing life into messaging frameworks.

BIG education brag points!

  • Bachelor of Arts Honours in Communication Studies, IIE Varsity College, 2022 (Cum Laude + Top Student Award)
  • Bachelor of Journalism, University of Johannesburg, 2021

Random, good to know stuff:
Huge hiking girl
A great novel is always a must
Learning how to cold plunge (it’s not going well)

Always keen to chat copy, concepts or even great hiking trails.

Kylah

  • Joined August 2025

Languages

  • EnglishFluent

Industry experience

  • Energy & Utilities
  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Education

More experts in Johannesburg, South Africa

Projects · 1

TECH STARTUP DESIGN STUDIO | UNITED KINGDOM

SCOPE OF WORK
→ Social Media Bios
→ About Bio
→ Search Engine Optimisation
→ Website Copywriting

PROJECT OVERVIEW
We worked alongside Funtown Studio to write all their SEO website copy and social media bio copy.

Funtown wanted a more formal and clinical approach to their copy- something that communicated “we mean business”, even though their name and branding feels playful.

We closely collaborated with their in-house creative team to develop a brand voice and tone that felt authentic to their heart for excellence in design.

We chose a minimalist style for the copy and incorporated SEO into the headlines, meta descriptions, H1 to H4 tags, alt text and body copy.

CLIENT REVIEW
“We received thorough and professional service from The Copy Tribe team and continue to work with them for all of our SEO and Social Media projects”.
Catherine, Founder and CEO

FUNTOWN STUDIO WEBSITE: https://www.twine.net/signin

SEO Copywriter
  • Copywriter
  • SEO Expert

Work experience

Conceptual Copywriter · The Copy TribeAug 2025 – Present · 1 yr 4 mos

I started my thing- so now I get to intro myself as a business owner. The Copy Tribe writes for Tech and SaaS startups across the US and UK.

Education

Bachelor of Arts Journalism and Communications · University of Johannesburg2018 – 2020

Journalistic reporting, writing and editing | Communication theory

Bachelor of Arts Honours in Communications · IIE Varsity College2021 – 2022

Grade: 85% Activities and societies: Nominated as student representative. With Distinction | Top Student Award

BA (Hons) Popular Music · Leeds College of Music2015 – 2018

Certifications and awards

Copywriting for Digital Marketing2023

Awarded from The University of Cape Town (UCT) Short Courses

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