Ecommerce Manager at NO MAN WALKS ALONE

Led a renowned luxury menswear webstore for 18 seasons of consecutive growth by directing buying, merchandising, copywriting and customer care, inspiring over 80% of customers to become regular return shoppers. Implemented weekly drops from a curated seasonal assortment to drive repeat purchases, sourced external developers to enhance site functionality including a custom loyalty program, pre-orders, an engaging customer gallery, and an advanced search. Grew email list 30-40% annually through compelling twice-weekly newsletters and streamlined customer service via Gorgias with on-site chat and FAQ-driven macros. Calculated weekly sell-throughs, analyzed trends to forecast buys and budgets, wrote product descriptions, refreshed store assets, and supervised daily order fulfillment and customer service.