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I'm Kyle Winchell, a creative marketing strategist and web designer who helps small businesses grow through clear storytelling, strategy, and design that converts. Founder of Lincoln Paddle Co. and Float Crew, I build brands from concept to customer, creating engaging content and meaningful adventures that resonate with communities. I thrive at the intersection of brand messaging, web design, and digital marketing, leading with curiosity and collaboration to deliver measurable results for clients and partners.…I'm Kyle Winchell, a creative marketing strategist and web designer who helps small businesses grow through clear storytelling, strategy, and design that converts. Founder of Lincoln Paddle Co. and Float Crew, I build brands from concept to customer, creating engaging content and meaningful adventures that resonate with communities. I thrive at the intersection of brand messaging, web design, and digital marketing, leading with curiosity and collaboration to deliver measurable results for clients and partners.

Kyle Winchell

Web Designer, Brand Strategist, Brand Designer, +2

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I'm Kyle Winchell, a creative marketing strategist and web designer who helps small businesses grow through clear storytelling, strategy, and design that converts. Founder of Lincoln Paddle Co. and Float Crew, I build brands from concept to customer, creating engaging content and meaningful adventures that resonate with communities. I thrive at the intersection of brand messaging, web design, and digital marketing, leading with curiosity and collaboration to deliver measurable results for clients and partners.…I'm Kyle Winchell, a creative marketing strategist and web designer who helps small businesses grow through clear storytelling, strategy, and design that converts. Founder of Lincoln Paddle Co. and Float Crew, I build brands from concept to customer, creating engaging content and meaningful adventures that resonate with communities. I thrive at the intersection of brand messaging, web design, and digital marketing, leading with curiosity and collaboration to deliver measurable results for clients and partners.

Available to hire

I’m Kyle Winchell, a creative marketing strategist and web designer who helps small businesses grow through clear storytelling, strategy, and design that converts. Founder of Lincoln Paddle Co. and Float Crew, I build brands from concept to customer, creating engaging content and meaningful adventures that resonate with communities.

I thrive at the intersection of brand messaging, web design, and digital marketing, leading with curiosity and collaboration to deliver measurable results for clients and partners.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Web Designer & Storyteller (Freelance) at Freelance

October 1, 2023 - Present

Founder of a freelance practice delivering strategy, websites, and storytelling for 25+ clients. Designed and launched 15+ websites with clear user journeys, generating 15+ monthly inquiries per client. Produced social video content reaching 1M+ views across platforms.

Founder at Lincoln Paddle Company / Float Crew

January 1, 2021 - September 1, 2025

Founded and operated outdoor adventure brand serving 7,000+ customers. Built brand from scratch, including strategy, web presence, content, and a 4K+ follower community. Led marketing, partnerships, and events; expanded into apparel and media storytelling.

Brand Manager at Signature Championship Rings

July 1, 2016 - July 1, 2024

Led rebrand, website rebuild, and HubSpot CRM setup to improve lead tracking and online sales. Managed digital campaigns and multimedia content across marketing channels.

Donor Coach at The Hope Venture

January 1, 2025 - July 1, 2025

Supported donor relationships and storytelling for a global nonprofit focused on sustainable impact.

Community Relations Director & Family Shelter Director at People’s City Mission

January 1, 2007 - December 31, 2016

Directed a 15-person team and 170-bed shelter operations; implemented strength-based casework model. Built community partnerships with 50+ organizations and led fundraising and outreach campaigns.