I am a solid and seasoned communications expert with over 12 years of experience spanning national and international contexts. I have worked across diverse sectors, including public institutions, corporate communications, crisis management, health, consumer affairs, technology, and political communications. I bring leadership in reputation management, strategic planning, and integrated campaigns that span traditional PR, events, digital marketing, and social platforms. My approach combines pragmatism with creativity to deliver measurable results for brands, institutions, and civil society.
In recent years, I have focused on social and climate advocacy, sustainability, European affairs, international relations, and technology and startup communications. I also maintain deep knowledge of press landscapes in Spain, Europe, and North Africa and the Arab world, alongside ongoing training in AI and digital tools. Colleagues highlight my diligence, proactivity, pragmatism, and strong interpersonal skills. Since 2021, I have run my boutique PR firm laNueveComm, leading European campaigns and local and international political projects as an independent consultant.
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After the Court of Justice of the European Union (CJEU) gave a verdict against one of my clients, I have deployed counterpart strategy with top tier journalists and media-outlets to position the positive message and storytelling to content the damage in a case of industrial and intellectual property.
I have accompanied Glovo during its development, and growth process from 2019 to 2023 {with an initial collaboration during its launch in 2014-2015} with its multiple funding rounds, including its acquisition by Delivery Hero, managing the information with top-tier media, and managing its model-derivated crisis.
As an independent consultant with {laNueveComm} I worked as a Press Officer and ‘spin doctor’ for Maxime Da Silva, the candidate of the Nouveau Front Populaire for the 5th Foreign District. With no material resources, I have accomplished wider media projection of the candidate with over 17 quality pieces, over 120 publications and liaison with the major Left forces from the ruling PSOE (Spanish Socialist Party), Sumar, and other regional and left forces.
Successfully managed a 360º degrees communication campaign with press, TV, and radio organic appearances, OOH in Spanish airports, ports and public buildings in more than 10 regions, influencer marketing, social media strategy, and branded content. Implementation of a public affairs approach to create synergies with the municipality of Madrid.
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