Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi! I’m Laiba Waseem, an SEO Team Leader with 4+ years of experience in SEO strategy, on-page optimization, keyword research, content planning, and SEO project management. I specialize in building structured SEO strategies that improve organic traffic, keyword rankings, and overall website performance. I enjoy analyzing competitors, identifying ranking opportunities, and turning data into clear SEO strategies that deliver measurable results. My approach combines technical SEO, strategic content planning, and continuous performance monitoring to ensure every campaign moves toward long-term growth and stronger online visibility. I believe great SEO is not just about rankings… it’s about creating smart strategies, guiding teams effectively, and helping businesses build a strong and sustainable online presence.…Hi! I’m Laiba Waseem, an SEO Team Leader with 4+ years of experience in SEO strategy, on-page optimization, keyword research, content planning, and SEO project management. I specialize in building structured SEO strategies that improve organic traffic, keyword rankings, and overall website performance. I enjoy analyzing competitors, identifying ranking opportunities, and turning data into clear SEO strategies that deliver measurable results. My approach combines technical SEO, strategic content planning, and continuous performance monitoring to ensure every campaign moves toward long-term growth and stronger online visibility. I believe great SEO is not just about rankings… it’s about creating smart strategies, guiding teams effectively, and helping businesses build a strong and sustainable online presence.

Laiba Waseem

SEO Expert, Content Creator, Digital Marketer, +2





Hi! I’m Laiba Waseem, an SEO Team Leader with 4+ years of experience in SEO strategy, on-page optimization, keyword research, content planning, and SEO project management. I specialize in building structured SEO strategies that improve organic traffic, keyword rankings, and overall website performance. I enjoy analyzing competitors, identifying ranking opportunities, and turning data into clear SEO strategies that deliver measurable results. My approach combines technical SEO, strategic content planning, and continuous performance monitoring to ensure every campaign moves toward long-term growth and stronger online visibility. I believe great SEO is not just about rankings… it’s about creating smart strategies, guiding teams effectively, and helping businesses build a strong and sustainable online presence.…Hi! I’m Laiba Waseem, an SEO Team Leader with 4+ years of experience in SEO strategy, on-page optimization, keyword research, content planning, and SEO project management. I specialize in building structured SEO strategies that improve organic traffic, keyword rankings, and overall website performance. I enjoy analyzing competitors, identifying ranking opportunities, and turning data into clear SEO strategies that deliver measurable results. My approach combines technical SEO, strategic content planning, and continuous performance monitoring to ensure every campaign moves toward long-term growth and stronger online visibility. I believe great SEO is not just about rankings… it’s about creating smart strategies, guiding teams effectively, and helping businesses build a strong and sustainable online presence.

Available to hire

Hi! I’m Laiba Waseem, an SEO Team Leader with 4+ years of experience in SEO strategy, on-page optimization, keyword research, content planning, and SEO project management. I specialize in building structured SEO strategies that improve organic traffic, keyword rankings, and overall website performance. I enjoy analyzing competitors, identifying ranking opportunities, and turning data into clear SEO strategies that deliver measurable results.

My approach combines technical SEO, strategic content planning, and continuous performance monitoring to ensure every campaign moves toward long-term growth and stronger online visibility. I believe great SEO is not just about rankings… it’s about creating smart strategies, guiding teams effectively, and helping businesses build a strong and sustainable online presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Urdu

Fluent

Work Experience

SEO Team Lead at Vijay Online Services

January 1, 2024 - Present

Currently manage a team of SEO specialists and handle multiple projects; leading 6 active SEO projects with a clear strategy and measurable goals; plan complete SEO campaigns from keyword research and content planning to on-page optimization and performance.

Project Manager (SEO Department) at SEO HUB Agency

January 1, 2021 - Present

Manage SEO campaigns from planning to execution and performance tracking; conduct deep keyword research and search intent analysis; identify growth opportunities; create SEO strategies tailored to different industries; supervise SEO-friendly content planning and development; perform technical and on-page SEO audits; create structured SEO roadmaps and provide detailed performance reports and data-driven recommendations for continuous improvement.

SEO Team Leader / SEO Specialist at Freelance & Agency Projects

January 1, 2021 - Present

Work on multiple SEO projects for various businesses; analyze websites and competitors; develop strategies focused on long-term growth; optimize site structure, meta tags, headings, internal linking, and content; lead SEO-related tasks and monitor metrics to drive organic visibility and performance.