Lais Domiciano
✨ Smart + Warm I’m Lais: a data-curious marketer turned tech-minded problem solver. I love making complicated things feel simple, building tidy systems, and creating work that feels both human and efficient.
About
✨ Smart + Warm
I’m Lais: a data-curious marketer turned tech-minded problem solver. I love making complicated things feel simple, building tidy systems, and creating work that feels both human and efficient.
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🎧 Creative + Analytical
Brazilian heart, Berlin discipline. I move between creativity and data, building campaigns, automations, and processes that actually work.
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🤖 Marketing x AI
Marketing brain, AI hands. I design campaigns, automations, and customer journeys that are thoughtful, data-driven, and a little bit fun.
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🌱 Human-first Tech
I’m a marketer and aspiring engineer who believes technology should feel warm, intuitive, and helpful. I build systems that make teams breathe easier.
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💡 Short, Simple, Professional
Tech-savvy marketer with a love for structure, storytelling, and building smarter workflows. Curious mind, calm energy.
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🌍 Soft + Global
Born in Brazil, shaped in Berlin, obsessed with learning. I mix creativity, logic, and a big heart in everything I do.
- Joined November 2025
Skills· 2
Languages
- PortugueseFluent
- EnglishFluent
- GermanAdvanced
- Spanish; CastilianBeginner
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
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Work experience
Designed and executed AI-powered CRM campaigns using prompt engineering to personalize customer journeys and optimize engagement across lifecycle stages. Leveraged data analytics and A/B testing to refine campaign performance, improving open rates, click-through rates, and conversion rates. Led and expanded influencer campaigns and CRM workflows, orchestrating end-to-end marketing automation.
Analyzed and optimized TV media planning and buying strategies through performance data insights, improving campaign reach, CPM and KPIs. Developed data-driven reports and presentation decks for marketing leadership and partners, enabling evidence-based decision-making. Led and expanded the influencer marketing channel, initially managing the DACH region and later expanding ownership to the US and UK. Managed €800K+ monthly budgets, ensuring cost efficiency and performance-driven growth. Owned and executed the 'Hab Dich Lieb' campaign, aligning brand positioning with strategic media partnerships. Leveraged data analytics and marketing tools to drive campaign optimization and ROI.
Streamlined data-driven analysis for logistics operations, improving efficiency. Executed freight forwarding analysis projects, saving USD 15,000 per year. Built data reports and dashboards to support export operations and logistics planning.
Education
Certifications and awards
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