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I am a former journalist turned Corporate Communications and PR leader, strengthening reputation, stakeholder trust and organizational alignment across Asia Pacific and the Middle East. I lead internal communications, executive visibility, PR and narrative strategy across FMCG, Media, OTT and Agribusiness. I'm known for clarity under pressure in high-visibility, multi-market environments, translating complex business priorities into credible narratives with speed, accuracy and cultural nuance. I apply disciplined editorial judgment to messaging, media engagement and leadership communications, ensuring brand integrity and relevance. I'm open to full-time, fractional and consultancy. Relocation ready.…I am a former journalist turned Corporate Communications and PR leader, strengthening reputation, stakeholder trust and organizational alignment across Asia Pacific and the Middle East. I lead internal communications, executive visibility, PR and narrative strategy across FMCG, Media, OTT and Agribusiness. I'm known for clarity under pressure in high-visibility, multi-market environments, translating complex business priorities into credible narratives with speed, accuracy and cultural nuance. I apply disciplined editorial judgment to messaging, media engagement and leadership communications, ensuring brand integrity and relevance. I'm open to full-time, fractional and consultancy. Relocation ready.

Lalaine Reyes

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I am a former journalist turned Corporate Communications and PR leader, strengthening reputation, stakeholder trust and organizational alignment across Asia Pacific and the Middle East. I lead internal communications, executive visibility, PR and narrative strategy across FMCG, Media, OTT and Agribusiness. I'm known for clarity under pressure in high-visibility, multi-market environments, translating complex business priorities into credible narratives with speed, accuracy and cultural nuance. I apply disciplined editorial judgment to messaging, media engagement and leadership communications, ensuring brand integrity and relevance. I'm open to full-time, fractional and consultancy. Relocation ready.…I am a former journalist turned Corporate Communications and PR leader, strengthening reputation, stakeholder trust and organizational alignment across Asia Pacific and the Middle East. I lead internal communications, executive visibility, PR and narrative strategy across FMCG, Media, OTT and Agribusiness. I'm known for clarity under pressure in high-visibility, multi-market environments, translating complex business priorities into credible narratives with speed, accuracy and cultural nuance. I apply disciplined editorial judgment to messaging, media engagement and leadership communications, ensuring brand integrity and relevance. I'm open to full-time, fractional and consultancy. Relocation ready.

Available to hire

I am a former journalist turned Corporate Communications and PR leader, strengthening reputation, stakeholder trust and organizational alignment across Asia Pacific and the Middle East.

I lead internal communications, executive visibility, PR and narrative strategy across FMCG, Media, OTT and Agribusiness. I’m known for clarity under pressure in high-visibility, multi-market environments, translating complex business priorities into credible narratives with speed, accuracy and cultural nuance. I apply disciplined editorial judgment to messaging, media engagement and leadership communications, ensuring brand integrity and relevance. I’m open to full-time, fractional and consultancy. Relocation ready.

Skills

Copywriting

Brand Identity

Experience Level

Copywriting

Expert

Brand Identity

Expert

Language

English

Fluent

Work Experience

Marketing Head, Content, Digital & Internal Communications at Orbit Showtime Network

January 1, 2018 - Present

Built and scaled internal communications for 1,500 regional employees, achieving 95% Workplace by Meta adoption and a 50% uplift in engagement. Partnered with HR and leadership on culture transformation, leadership visibility and employer brand positioning. Owns hands-on execution and channel implementation across digital, social and internal platforms in a matrixed, subscription-driven OTT environment across 17 markets. Leads six-figure budgets, agency partners and multi-channel programs supporting Acquisition, Retention, CRM and Sales objectives. Led messaging and campaign direction, resetting localized campaigns when audience response weakened and pushing teams beyond repetitive formats toward stronger, insight-led storytelling. Integrated Generative AI into content planning for research, ideation and localization, using journalistic judgment to shape campaigns and executive messaging with accuracy and cultural relevance. Generated US$900K in new revenue through community-led brand

Social Media Manager at Orbit Showtime Network

January 1, 2017 - December 31, 2018

Managed social media and cross-functional digital programs in a subscription-based OTT environment across 17 markets, aligning with Acquisition, Retention, CRM and Sales objectives. Drove six-figure budgets; collaborated with agency partners to deliver multi-channel campaigns; optimized content through data-driven testing and localization; and supported internal comms and employer brand initiatives.

Head of Communications & Social Media at HOFER DEVELOPMENT CORPORATION

January 1, 2014 - December 31, 2017

Established end-to-end communications foundations (website, social channels, social PR) for a regional agribusiness in a sustainability- and procurement-driven B2B environment. Developed narrative frameworks and governance for CSR and ethical sourcing communications, supporting 300+ Filipino farmers and positioning the company as a credible supplier to multinational FMCG partners, including Unilever. Crafted B2B thought leadership and sustainability storytelling that strengthened trust with enterprise buyers and supported commercial growth in a highly values-driven procurement landscape.

Global Communications Business Partner at Unilever Asia

January 1, 2011 - December 31, 2014

Internal Communications lead for Procurement and Unilever International, supporting six Vice Presidents and 5,500+ employees across Asia, Africa and Russia during periods of organizational change and transformation. Strategic advisor to senior leaders, translating complex transformation, sustainability and operational priorities into structured, multi-channel communications aligned with corporate objectives. Developed communications frameworks, content governance and leadership visibility playbooks adopted across regions, driving 90% employee engagement and measurable culture shift including 20% increase in internal content contribution. Led B2B communications for global suppliers including Evonik, Maersk, Givaudan and Firmenich, managing stakeholder messaging and reputation across strategic partnerships. Launched the €50M Unilever Leadership Facility with Singapore Prime Minister Lee Hsien Loong, partnering with EDB and securing eight top-tier press features that strengthened APAC c