Hi, I’m Lloyd Hocutt, also known as LA Lloyd. I’m a dedicated, passionate leader who loves building and guiding top‑performing teams in radio, audio/video streaming, TV and music. I’m driven by crafting engaging content, strengthening artist relationships, and delivering results that elevate the listener experience across platforms. Over the years I’ve coached air staff to leverage digital content for appointment listening, built enduring relationships with artists and labels, and created national countdowns and voiceover productions that reach thousands of fans. I thrive on collaboration with program directors, sales, and promotions teams to execute strategic plans that boost ratings and revenue, while keeping content fresh and relevant.…

Lloyd Hocutt

Hi, I’m Lloyd Hocutt, also known as LA Lloyd. I’m a dedicated, passionate leader who loves building and guiding top‑performing teams in radio, audio/video streaming, TV and music. I’m driven by crafting engaging content, strengthening artist relationships, and delivering results that elevate the listener experience across platforms. Over the years I’ve coached air staff to leverage digital content for appointment listening, built enduring relationships with artists and labels, and created national countdowns and voiceover productions that reach thousands of fans. I thrive on collaboration with program directors, sales, and promotions teams to execute strategic plans that boost ratings and revenue, while keeping content fresh and relevant.…

Available to hire

Hi, I’m Lloyd Hocutt, also known as LA Lloyd. I’m a dedicated, passionate leader who loves building and guiding top‑performing teams in radio, audio/video streaming, TV and music. I’m driven by crafting engaging content, strengthening artist relationships, and delivering results that elevate the listener experience across platforms.

Over the years I’ve coached air staff to leverage digital content for appointment listening, built enduring relationships with artists and labels, and created national countdowns and voiceover productions that reach thousands of fans. I thrive on collaboration with program directors, sales, and promotions teams to execute strategic plans that boost ratings and revenue, while keeping content fresh and relevant.

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Language

English
Fluent

Work Experience

Brand Manager/Afternoon Personality at Waterloo Media – 93.7 KLBJ-FM, Austin
January 1, 2019 - January 1, 2025
Coached air staff to utilize digital content to establish on-air appointment listening for higher ratings; collaborated with the VP Programming, Sales Manager and Promotions Director to execute the strategic action plan, contributing to a highly rated and top-billing station in the market.
Brand Manager/Afternoon Personality at Emmis Austin Radio – 93.7 KLBJ-FM, Austin
January 1, 2012 - January 1, 2019
Brand management and on-air duties for the 3:00-7:00 pm slot; coached staff to leverage digital content and drive ratings.
Host/Writer/Producer at LA Lloyd Rock 30 Countdown – Compass Media Networks
January 1, 2000 - Present
Host, writer and producer of a weekly top-30 rock countdown aired in 47 cities; built relationships with major rock acts, record labels, management, and venues.
Owner at LA Lloyd Productions
January 1, 2000 - Present
Owner of multi-voiceover productions; national radio show, voiceovers for national clients and local in Austin; host/co-host podcasts; audiobook narrator for Audible.
Co-Host at Promotion Man Podcast
January 1, 2019 - January 1, 2021
Co-hosted with Fred Meyers; presented stories behind the music with artists, managers, promoters, and label personnel.
Brand Manager/Afternoon Personality at Cox Media Group – 99.5 KISS-FM, San Antonio
January 1, 2005 - January 1, 2011
Managed a staff of twelve on-air personalities; collaborated with GM, Sales Manager and Promotions Director to execute the strategic action plan; oversaw a budget of over $1M.
Internet Radio Programmer at Cox Media Group – Austin 360 Radio
January 1, 2011 - Present
Developed an Internet radio station for the Austin American Statesman; programmed all music and served as on-air personality; engaged with SXSW and Austin City Limits Music Festival.
Program Director / On-air Personality at iHeart Media – 102.3 KPEZ-FM, Austin
January 1, 2002 - January 1, 2005
Program Director for all on-air programming; managed a staff and implemented strategy for the 3:00-7:00 pm slot.
Brand Manager/Afternoon Personality at Waterloo Media; 93.7 KLBJ-FM, Austin, TX
January 1, 2019 - January 1, 2025
Led a top‑performing on‑air team, coached staff to maximize digital content for appointment listening, and collaborated with VP Programming, Sales, and Promotions to execute a strategic plan resulting in strong ratings and market-leading revenue. Also hosted and produced the LA Lloyd Rock 30 Countdown, touching multiple markets through Compass Media Networks.
Brand Manager/Afternoon Personality at Emmis Austin Radio; 93.7 KLBJ-FM, Austin, TX
January 1, 2012 - January 1, 2019
Directed on‑air strategy for a major market station, managing a staff of air personalities and aligning programming with sales and promotions to maintain high ratings and profitability.
Host, Writer & Producer at Compass Media Networks / LA Lloyd Rock 30 Countdown
January 1, 2000 - Present
Nationally syndicated weekly top‑30 rock countdown aired in 47 cities; developed relationships with major rock acts, labels, management, and venues; collaborated with prominent artists for interviews and content.
Brand Manager/Afternoon Personality at Cox Media Group; 99.5 KISS-FM, San Antonio, TX
January 1, 2005 - January 1, 2011
Managed a staff of twelve on‑air personalities; partnered with GM, Sales Manager, and Promotions to execute a strategic plan; oversaw annual budget over one million dollars for salaries and operations.
Program Director / Internet Radio Station Developer at Cox Media Group; Austin 360 Radio, Austin, TX
January 1, 2011 - December 31, 2011
Developed an Internet radio station for the Austin American Statesman’s entertainment division; programmed music focused on local artists; hosted and produced podcasts; engaged with SXSW and ACL events.
Program Director / On-Air Personality at iHeart Media; 102.3 KPEZ-FM; Austin, TX
January 1, 2002 - January 1, 2005
Program Director responsible for all on‑air programming; managed a staff of ten; coordinated music scheduling, promos, imaging, and cross‑department meetings to ensure alignment with sales and marketing.

Education

Bachelor of Arts in Radio/TV/Film at Western Carolina University
January 7, 1980 - August 18, 1984
Bachelor of Arts in Radio/TV/Film at Western Carolina University
January 11, 2030 - April 12, 2026

Qualifications

San Antonio Radio Hall Of Fame inductee
April 10, 2026 - April 10, 2026

Industry Experience

Media & Entertainment, Professional Services, Telecommunications
    paper Audiobook narration

    I narrated this audiobook for Audible: Rebel Bulldog tells the story of Preston Davidson, a Northerner who fought for the Confederacy, and his family who lived in Indiana and Virginia. It is a story that examines antebellum religion, education, reform, and politics, and how they affected the identity of not just one young man, but of a nation caught up in a civil war. Furthermore, it discusses how a native-born Hoosier reached the decision to fight for the South, while detailing a unique war experience and the postwar life of a proud Rebel who returned to the North, after the guns fell silent, and tried to remake his life in a very different state and nation than the ones he had left in 1860.

    Preston served for the duration of the conflict, rising from the rank of private to lieutenant, surviving multiple wounding, the deaths of friends and family members, and the accusation (which helped lead to his eventual court martial) that despite his service, he was not really loyal to the South. After the war, he returned to Indianapolis, where he re-encountered the family he had left behind (including Dorman, who served briefly in the midst of John Hunt Morgan s raid) and sought to make sense of the new America, one without slavery, that was rising out of the ashes of war.