I craft strong visual stories rooted in fashion, hand-drawn illustration, and art direction. From ateliers to campaign launches, I shape ideas into refined visuals with emotion and precision.

About

I craft strong visual stories rooted in fashion, hand-drawn illustration, and art direction. From ateliers to campaign launches, I shape ideas into refined visuals with emotion and precision. Skilled in Procreate, Photoshop, and Illustrator, I blend tradition with modern tools, bringing creative strategy, styling, and branding to life across every project. Throughout my career, I have collaborated with luxury fashion brands and cultural institutions, delivering bespoke illustrations, collection developments, and compelling visual content.

  • Joined August 2025

Languages

  • EnglishAdvanced
  • FrenchAdvanced
  • ArabicFluent

Industry experience

  • Media & Entertainment
  • Education
  • Consumer Goods
  • Retail
  • Professional Services
  • Travel & Hospitality

Projects · 1

This portfolio showcases a curated selection of my work as a Visual Designer, Illustrator, and Stylist, developed for luxury brands and creative projects worldwide. It includes fashion illustrations, brand visuals, campaign concepts, product designs, and creative direction pieces that blend artistry with strategic storytelling. Each project highlights my ability to translate a brand’s identity into impactful visuals, from detailed hand-drawn illustrations to polished digital artworks and styled concepts. My work is rooted in precision, elegance, and originality, with a strong focus on elevating brand image and creating emotional connections with audiences.

  • Brand Designer
  • Designer
  • Illustrator
  • +1

Work experience· 11 roles

Designer · ZYNE OFFICIALAug 2025 – Aug 2025 · 1 mo

As a multi-designer at Zyne, I explored every facet of design within the brand, contributing to both visual and creative elements. I designed and created beautiful pairs of shoes reflecting the vision of each collection, produced engaging lookbooks and comprehensive collection plans, crafted visually stunning newsletters, Instagram stories, and videos, and developed unique graphic designs and illustrations that captured the essence of Zyne's style. I balanced creativity and functionality, ensuring each visual piece told a compelling story.

Designer · Zyne OfficialAug 2025 – Aug 2025 · 1 mo

As a multi-designer at Zyne Official, I explored every facet of design within the brand, contributing to visual and creative elements. I designed and created beautiful pairs of shoes reflecting each collection's vision, produced engaging lookbooks, developed comprehensive collection plans, and crafted visually stunning newsletters, Instagram stories, and videos. I also developed unique graphic designs and illustrations that captured Zyne's style, balancing creativity and functionality to tell compelling stories through visuals.

STYLIST FREELANCER · MATINEE96, BLIBLAAug 2023 – Jan 2023

As a stylist and collection developer for Matinee96, I had the opportunity to contribute creatively to the brand's vision. My role involved curating striking looks that align with the brand's identity, while also working on the development of collections that reflect both contemporary trends and timeless femininity. For the La Marque Blibla project, founded by Rita Lahlou, I worked as a stylist and collection developer. My role involved developing the collection, creating technical 2D drawings, and producing detailed illus-trations. These technical contributions were key to translating the creative vision into a cohesive and polished final product, ensuring the design process was both precise and efficient.

Stylist and Collection Developer · Matinee96Jul 2023 – Aug 2025 · 2 yrs 2 mos
Freelance Designer – Stylist · Matinee96Jul 2023 – Aug 2025 · 2 yrs 2 mos
Stylist and Collection Developer · La Marque BliblaSep 2022 – Aug 2025 · 3 yrs
Freelance Designer – Stylist · La Marque BliblaSep 2022 – Aug 2025 · 3 yrs
ILLUSTRATOR FREELANCER · WHIND, ZYNE, BRANDABLANCA, IN THE KNOW, 1-54 ART FAIR,Aug 2022 – Present · 4 yrs 4 mos

Education

Managment fashion designer · College laSalle, casablanca2017 – 2020
Fashion Design Diploma · Collège LaSalle Casablanca2030 – 2025
Fashion Design Diploma · Collège LaSalle Casablanca2030 – 2025

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