Available to hire
I craft strong visual stories rooted in fashion, hand-drawn illustration, and art direction. From ateliers to campaign launches, I shape ideas into refined visuals with emotion and precision. Skilled in Procreate, Photoshop, and Illustrator, I blend tradition with modern tools, bringing creative strategy, styling, and branding to life across every project. Throughout my career, I have collaborated with luxury fashion brands and cultural institutions, delivering bespoke illustrations, collection developments, and compelling visual content.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Advanced
French
Advanced
Arabic
Fluent
Work Experience
STYLIST FREELANCER at MATINEE96, BLIBLA
August 1, 2023 - January 16, 2023As a stylist and collection developer for Matinee96, I had the opportunity to contribute creatively to the brand's vision. My role involved curating striking looks that align with the brand's identity, while also working on the development of collections that reflect both contemporary trends and timeless femininity.
For the La Marque Blibla project, founded by Rita Lahlou, I worked as a stylist and collection developer.
My role involved developing the collection, creating technical 2D drawings, and producing detailed illus-trations. These technical contributions were key to translating the creative vision into a cohesive and polished final product, ensuring the design process was both precise and efficient.
DESIGNER at ZYNE
January 1, 2022 - August 1, 2025As a multi-designer at Zyne, I have the opportunity to explore every facet of design within the brand, contributing to both visual and creative elements.
My role involves a broad range of responsibilities, in-cluding:
• Designing and creating beautiful pairs of shoes that reflect the vision of each collection.
• Producing engaging lookbooks and developing comprehensive collection plans (plan de collection) to bring the designs to life.
• Crafting visually stunning newsletters, Instagram stories, and videos to maintain a cohesive and attractive brand presence.
• Developing unique graphic designs and illustrations that capture the essence of Zyne's style.
At Zyne, my work is all about balancing creativity and functionality, ensuring each visual piece not onlv looks beautiful but also tells a compelling story.
ILLUSTRATOR FREELANCER at WHIND, ZYNE, BRANDABLANCA, IN THE KNOW, 1-54 ART FAIR,
August 13, 2022 - PresentA visual journey through my career as a freelance illustrator, collaborating with luxury fashion brands, cultural institutions, and creative entrepreneurs. My work spans fashion illustration, product visuals, event invitations, campaign concepts, and editorial artwork, each piece tailored to the client’s unique identity and vision.
Over the years, I’ve partnered with renowned names such as Zyne (luxury Moroccan footwear brand), Maison Sarah Shreihby-Couture, Matinee96, La Marque Blibla, Popular Cookies, and multiple independent designers. These collaborations have included creating bespoke illustrations for high-profile events like the Mamounia Hotel showcase, detailed vector artwork for production, and hand-drawn visuals for marketing campaigns.
Every project reflects my commitment to storytelling, technical precision, and timeless aesthetics, blending Moroccan heritage with contemporary design to deliver illustrations that resonate globally.
Designer at Zyne Official
August 1, 2025 - August 13, 2025As a multi-designer at Zyne Official, I explored every facet of design within the brand, contributing to visual and creative elements. I designed and created beautiful pairs of shoes reflecting each collection's vision, produced engaging lookbooks, developed comprehensive collection plans, and crafted visually stunning newsletters, Instagram stories, and videos. I also developed unique graphic designs and illustrations that captured Zyne's style, balancing creativity and functionality to tell compelling stories through visuals.
Freelance Illustrator
June 1, 2022 - PresentAs a freelance illustrator, I collaborated with luxury fashion brands, cultural institutions, and creative entrepreneurs on projects spanning fashion illustration, product visuals, event invitations, campaign concepts, and editorial artwork. Collaborations include Zyne, Whind, Branda Blanca, 1-54 Art Fair, In The Know, Matinee96, La Marque Blibla, Popular Cookies, and independent designers. Projects included bespoke event illustrations, vector artwork for production, and hand-drawn visuals for marketing campaigns.
Freelance Designer – Stylist at Matinee96
July 31, 2023 - August 13, 2025As stylist and collection developer for Matinee96, founded by Leyna Zniber, I curated looks reflecting the brand's bold and elegant vision. I developed collections merging contemporary trends with timeless femininity while aligning closely with the client's direction and visual identity. My contributions included refined styling and evocative CADs that translated the vision into polished designs.
Freelance Designer – Stylist at La Marque Blibla
September 30, 2022 - August 13, 2025For La Marque Blibla, founded by Rita Lahlou, I worked as a stylist and collection developer. My role involved developing the collection, creating technical 2D drawings, and producing detailed illustrations. These technical contributions were key in translating the creative vision into a cohesive and polished final product, ensuring the design process was precise and efficient.
Designer at ZYNE OFFICIAL
August 1, 2025 - August 25, 2025As a multi-designer at Zyne, I explored every facet of design within the brand, contributing to both visual and creative elements. I designed and created beautiful pairs of shoes reflecting the vision of each collection, produced engaging lookbooks and comprehensive collection plans, crafted visually stunning newsletters, Instagram stories, and videos, and developed unique graphic designs and illustrations that captured the essence of Zyne's style. I balanced creativity and functionality, ensuring each visual piece told a compelling story.
Illustrator at Freelance
June 1, 2022 - PresentI collaborate with luxury fashion brands, cultural institutions, and creative entrepreneurs, delivering fashion illustration, product visuals, event invitations, campaign concepts, and editorial artwork. My collaborations include Zyne, Whind, Branda Blanca, 1-54 art fair, In The Know, Matinee96, La Marque Blibla, Popular Cookies, and independent designers. Projects include bespoke illustrations for events, vector artwork for production, and hand-drawn visuals for marketing campaigns.
Stylist and Collection Developer at Matinee96
July 31, 2023 - August 25, 2025As a stylist and collection developer for Matinee96, founded by Leyna Zniber, I contributed to shaping the brand's bold and elegant vision. I curated looks reflecting its signature sexy and sophisticated silhouettes and developed collections merging contemporary trends with timeless femininity. My work aligned closely with the client's direction and visual identity, translating her vision into refined styling and evocative CADs.
Stylist and Collection Developer at La Marque Blibla
September 30, 2022 - August 25, 2025For La Marque Blibla, founded by Rita Lahlou, I worked as a stylist and collection developer. I developed the collection, created technical 2D drawings, and produced detailed illustrations. These technical contributions were key to translating the creative vision into a cohesive and polished final product, ensuring precision and efficiency in the design process.
Education
Managment fashion designer at College laSalle, casablanca
October 1, 2017 - October 1, 2020Fashion Design Diploma at Collège LaSalle Casablanca
January 11, 2030 - August 13, 2025Fashion Design Diploma at Collège LaSalle Casablanca
January 11, 2030 - August 25, 2025Qualifications
Industry Experience
Media & Entertainment, Education, Consumer Goods, Retail, Professional Services, Travel & Hospitality
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