’m Calvin Crane, a senior Technical SEO and digital marketing specialist with 20+ years in web development, search, and performance-focused UX. I’ve run my own agency (Cambs Digital) for the last 8 years and previously worked with brands like Vodafone, BBC iPlayer, Thomas Cook, H&M and the AA, improving visibility, Core Web Vitals, and conversion on complex, high-traffic sites with hundreds of thousands of URLs. My core strengths are technical SEO (crawl budget, faceted navigation, internal linking, hreflang, schema.org, log file analysis, regex redirects), on-site optimisation, and content strategy, supported by hands-on experience with tools such as Google Search Console, Google Analytics, Semrush, Ahrefs, Screaming Frog, Sitebulb and BigQuery-style pipelines. I’m also a capable web developer (HTML, CSS, JavaScript, TypeScript, React, Next.js, Astro, WordPress, Shopify) and increasingly leverage LLM APIs (ChatGPT, Perplexity) for workflow automation, content ops, and SEO research at scale. I’m used to working remotely, owning roadmaps end-to-end, and partnering with developers, product, and content teams to deliver measurable organic growth.…’m Calvin Crane, a senior Technical SEO and digital marketing specialist with 20+ years in web development, search, and performance-focused UX. I’ve run my own agency (Cambs Digital) for the last 8 years and previously worked with brands like Vodafone, BBC iPlayer, Thomas Cook, H&M and the AA, improving visibility, Core Web Vitals, and conversion on complex, high-traffic sites with hundreds of thousands of URLs. My core strengths are technical SEO (crawl budget, faceted navigation, internal linking, hreflang, schema.org, log file analysis, regex redirects), on-site optimisation, and content strategy, supported by hands-on experience with tools such as Google Search Console, Google Analytics, Semrush, Ahrefs, Screaming Frog, Sitebulb and BigQuery-style pipelines. I’m also a capable web developer (HTML, CSS, JavaScript, TypeScript, React, Next.js, Astro, WordPress, Shopify) and increasingly leverage LLM APIs (ChatGPT, Perplexity) for workflow automation, content ops, and SEO research at scale. I’m used to working remotely, owning roadmaps end-to-end, and partnering with developers, product, and content teams to deliver measurable organic growth.WWWW…