Available to hire
Turning complex challenges into thoughtful product experiences is what drives me. Over the past 7+ years, I’ve built my craft in the fast-paced pace of startups—Ed-Tech, E-commerce, B2B, and B2C industries—and further expanded it at a global design agency, giving me a broad and balanced design perspective.
I’ve blended strategy, research, and visual design into my product work—earning a reputation as a designer who not only delivers, but also lifts teams with collaborative energy and sharp product thinking.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Indonesian
Fluent
English
Fluent
Work Experience
Sr. Product Designer at Late Checkout
December 1, 2023 - PresentInvolved in several projects such as Paramount+, Serko, Hobson, to develop AI-powered features to enhance user interactivity. Initiated the UX Audit service design as a strategic customer funnel to identify problems and improvement opportunities from potential clients, supporting business acquisition and growth. Evaluate new client products through UX audits to uncover key issues affecting sales performance before redesigning.
Product Designer at ULA
May 1, 2023 - September 23, 2025Led creation and documentation of design system guidelines, reducing design development time for product designers across 4 platforms and developer coding time by up to 40%. Conducted 23 store owner interviews during market research field visits, leading to a comprehensive research report that updated user personas with post-pandemic contextual insights. This research resulting in actionable behavioral data and growth-focused store management strategies.
Lead Designer at Vortex Buana Edumedia
September 1, 2022 - September 23, 2025Initiated and led the development of a design system for SaaS /LMS across 5 web and mobile platforms, improving design consistency by 70% and accelerating iteration processes for a team of 4 designers under my supervision. Initiated and led Design Ops development by creating clear documentation and standardized workflows, streamlining processes, accelerating design iterations, and boosting team productivity— resulting in significant time and cost savings for the company.
UX Facilitator at Binar Academy
October 1, 2020 - September 23, 2025Collaborate with the curriculum team to develop a comprehensive and up-to-date curriculum for 2 B2B Bootcamp Programs (PT. PLN Indonesia & BCA SYNRGY), use rubrics to evaluate project outcomes and overall performance and resulted gave improvement in students' average assessment scores. Conducted practical workshops such as Design Sprint methodologies, user interview techniques, wireframing, prototyping, usability testing and create the research report, observe students' ability to collaborate effectively during the workshops, make them confident enough become Sprint Master, and subsequent team projects. Lead final design projects in main bootcamp stage, offering insights into project scope, planning, execution, and iteration. Share real-world experiences, case studies, and trends from the UI/UX design industry to provide context and practical relevance to the curriculum, ensuring students are learning relevant and up-to-date skills.
Sr. UI/UX Designer at Halojasa
March 1, 2020 - September 23, 2025Conceptualized, designed, and guided the development of an MVP product across three platforms (customer, driver, and admin portal dashboard) in collaboration with founders. Achieved a successful product launch on schedule, meeting MVP goals. Collaborated effectively with developers, product managers, and marketing teams to ensure a cohesive product development process. Clear communication and shared understanding contributed to the product's successful launch.
Sr. UI/UX Designer at UXmarker
January 1, 2019 - September 23, 2025Collaborated closely with my design leader and startup founders to define user needs and pain points, translating them into user-centered Minimum Viable Products (MVPs) that addressed core problems efficiently.
UI/UX Designer at Sebangsa Network
September 1, 2018 - September 23, 2025Sebangsa Network UI/UX Designer
Product Illustrator at Sebangsa Network
October 1, 2017 - September 23, 2025Sr. Product Designer at Late Checkout
December 1, 2023 - PresentLocated in Florida, United States, I contributed to multiple projects including Paramount+, Serko, and Hobson, developing AI-powered features to enhance user interactivity. I initiated a UX Audit service design as a strategic customer funnel to identify problems and opportunities from potential clients, supporting business acquisition and growth. I evaluated new client products through UX audits to uncover key issues affecting sales performance before redesigning.
Product Designer at ULA
May 1, 2023 - September 23, 2025Led creation and documentation of design system guidelines, reducing design development time for product designers across 4 platforms and developer coding time by up to 40%. Conducted 23 store owner interviews during market research field visits, resulting in a comprehensive report that updated post-pandemic user personas and informed growth-focused store management strategies.
Lead Designer at Vortex Buana Edumedia
September 1, 2022 - September 23, 2025Initiated and led the development of a design system for SaaS/LMS across 5 web and mobile platforms, improving design consistency by 70% and accelerating iteration for a team of 4 designers. Founded Design Ops with clear documentation and standardized workflows, boosting productivity and delivering significant time and cost savings.
UX Facilitator at Binar Academy
October 1, 2020 - September 23, 2025Collaborated with the curriculum team to develop up-to-date curricula for two B2B bootcamp programs. Used rubrics to evaluate project outcomes and performance, contributing to improvements in student assessment scores. Led practical workshops on design sprint methodologies, user interviews, wireframing, prototyping, usability testing, and produced research reports. Guided students to collaborate effectively, helping them become Sprint Masters and delivering final design projects with insights from industry trends.
Sr. UI/UX Designer at Halojasa
March 1, 2020 - September 23, 2025Conceptualized and guided the development of an MVP across three platforms (customer, driver, and admin). Achieved a successful launch on schedule, meeting MVP goals. Collaborated with developers, product managers, and marketing teams to ensure a cohesive product development process, with clear communication fueling the launch.
Sr. UI/UX Designer at UXmarker
January 1, 2019 - September 23, 2025Worked with design leadership and startup founders to define user needs and pain points, translating them into user-centered MVPs that address core problems efficiently.
UI/UX Designer at Sebangsa Network
September 1, 2018 - September 23, 2025Defined user needs and pain points in collaboration with founders, translating them into user-centered UI/UX solutions for web and mobile applications.
Product Illustrator at Sebangsa Network
October 1, 2017 - September 23, 2025Delivered graphic and illustration assets to support product visuals across multiple platforms, contributing to brand consistency and storytelling.
Sr. Product Designer
December 1, 2023 - PresentInvolved in several projects such as Paramount+, Serko, Hobson, to develop AI-powered features to enhance user interactivity. Initiated the "UX Audit" service design as a strategic customer funnel to identify problems and improvement opportunities from potential clients, supporting business acquisition and growth. Evaluate new client products through UX audits to uncover key issues affecting sales performance before redesigning.
Lead Designer
May 1, 2023 - September 23, 2025Led creation and documentation of design system guidelines, reducing design development time for product designers across 4 platforms and developer coding time by up to 40%. Conducted 23 store owner interviews during market research field visits, leading to the creation of a comprehensive research report that updated user personas with post-pandemic contextual insights. This research resulting in actionable behavioral data and growth-focused store management strategies.
Lead Designer at Vortex Buana Edumedia
September 1, 2022 - September 23, 2025Initiated and led the development of a design system for SaaS / LMS across 5 web and mobile platforms, improving design consistency by 70% and accelerating iteration processes for a team of 4 designers under my supervision. Initiated and led Design Ops development by creating clear documentation and standardized workflows, streamlining processes, accelerating design iterations, and boosting team productivity— resulting in significant time and cost savings for the company.
UX Facilitator at Binar Academy
October 1, 2020 - September 23, 2025Collaborate with the curriculum team to develop a comprehensive and up-to-date curriculum for 2 B2B Bootcamp Programs (PT. PLN Indonesia & BCA SYNRGY), use rubrics to evaluate project outcomes and overall performance and resulted gave improvement in students' average assessment scores. Conducted practical workshops such as Design Sprint methodologies, user interview techniques, wireframing, prototyping, usability testing and create the research report, observe students' ability to collaborate effectively during the workshops, make them confident enough become Sprint Master, and subsequent team projects. Lead final design projects in main bootcamp stage, offering insights into project scope, planning, execution, and iteration. Share real-world experiences, case studies, and trends from the UI/UX design industry to provide context and practical relevance to the curriculum, ensuring students are learning relevant and up-to- date skills. Review students' design work and provide constructiv
Sr. UI/UX Designer at Halojasa
March 1, 2020 - September 23, 2025Conceptualized, designed, and guided the development of an MVP product across three platforms (customer, driver, and admin portal dashboard) in collaboration with founders. Achieved a successful product launch on schedule, meeting MVP goals. Collaborated effectively with developers, product managers, and marketing teams to ensure a cohesive product development process. Clear communication and shared understanding contributed to the product's successful launch.
Sr. UI/UX Designer at UXmarker
January 1, 2019 - September 23, 2025Collaborated closely with my design leader and startup founders to define user needs and pain points, translating them into user-centered Minimum Viable Products (MVPs) that addressed core problems efficiently.
UI/UX Designer at Sebangsa Network
September 1, 2018 - September 23, 2025Product Illustrator at Sebangsa Network
October 1, 2017 - September 23, 2025Product illustration work for Sebangsa Network projects.
Sr. Product Designer at Late Checkout
December 1, 2023 - PresentLed multiple projects (Paramount+, Serko, Hobson) to develop AI-powered features enhancing user interactivity. Initiated and piloted the UX Audit service design as a strategic funnel to identify client problems and opportunities, supporting business acquisition and growth. Evaluated new client products through UX audits to uncover issues affecting sales performance and guide redesigns.
Product Designer at ULA
May 1, 2023 - September 25, 2025Led creation and documentation of design system guidelines, reducing design development time for product designers across 4 platforms and developer coding time by up to 40%. Conducted 23 store owner interviews during market research field visits, producing a comprehensive report that updated user personas with post-pandemic contextual insights. Resulting research provided actionable behavioral data and growth-focused store management strategies.
Lead Designer at Vortex Buana Edumedia
September 1, 2022 - September 25, 2025Initiated and led the development of a design system for SaaS / LMS across 5 web and mobile platforms, improving design consistency by 70% and accelerating iteration processes for a team of 4 designers under supervision. Initiated and led Design Ops by creating clear documentation and standardized workflows, streamlining processes, accelerating design iterations, and boosting team productivity— resulting in significant time and cost savings for the company.
UX Facilitator at Binar Academy
October 1, 2020 - September 25, 2025Collaborated with the curriculum team to develop a comprehensive and up-to-date curriculum for 2 B2B Bootcamp Programs (PT PLN Indonesia & BCA SYNRGY), using rubrics to evaluate project outcomes and performance, leading to improved student assessment scores. Conducted practical workshops (Design Sprint, user interviews, wireframing, prototyping, usability testing) and produced research reports. Guided students to become Sprint Masters and led final design projects with insights into scope, planning, execution, and iteration. Shared real-world UI/UX trends to keep curriculum relevant and up-to-date, and provided constructive feedback on visual and interaction design.
Sr. UI/UX Designer at Halojasa
March 1, 2020 - September 25, 2025Conceptualized, designed, and guided the development of an MVP across three platforms (customer, driver, admin portal) in collaboration with founders. Achieved on-schedule product launch, meeting MVP goals. Collaborated with developers, product managers, and marketing teams to ensure cohesive product development; clear communication contributed to a successful launch.
Sr. UI/UX Designer at UXmarker
January 1, 2019 - September 25, 2025Collaborated with design leadership and startup founders to define user needs and pain points, translating them into MVPs that addressed core problems.
UI/UX Designer at Sebangsa Network
September 1, 2018 - September 25, 2025Sebangsa Network UI/UX Designer.
Product Illustrator at Sebangsa Network
October 1, 2017 - September 25, 2025Project showcase & case studies; NDA-protected projects; Portfolio and Figma files used for public review.
Sr. Product Designer
December 1, 2023 - PresentInvolved in several projects such as Paramount+, Serko, Hobson, to develop AI-powered features to enhance user interactivity. Initiated the "UX Audit" service design as a strategic customer funnel to identify problems and improvement opportunities from potential clients, supporting business acquisition and growth. Evaluate new client products through UX audits to uncover key issues affecting sales performance before redesigning.
Lead Designer
May 1, 2023 - September 25, 2025Led creation and documentation of design system guidelines, reducing design development time for product designers across 4 platforms and developer coding time by up to 40%. Conducted 23 store owner interviews during market research field visits, leading to the creation of a comprehensive research report that updated user personas with post-pandemic contextual insights. This research resulting in actionable behavioral data and growth-focused store management strategies.
Lead Designer at Vortex Buana Edumedia
September 1, 2022 - September 25, 2025Initiated and led the development of a design system for SaaS /LMS across 5 web and mobile platforms, improving design consistency by 70% and accelerating iteration processes for a team of 4 designers under my supervision. Initiated and led Design Ops development by creating clear documentation and standardized workflows, streamlining processes, accelerating design iterations, and boosting team productivity— resulting in significant time and cost savings for the company.
UX Facilitator at Binar Academy
October 1, 2020 - September 25, 2025Collaborate with the curriculum team to develop a comprehensive and up-to-date curriculum for 2 B2B Bootcamp Programs (PT. PLN Indonesia & BCA SYNRGY), use rubrics to evaluate project outcomes and overall performance and resulted gave improvement in students' average assessment scores. Conducted practical workshops such as Design Sprint methodologies, user interview techniques, wireframing, prototyping, usability testing and create the research report, observe students' ability to collaborate effectively during the workshops, make them confident enough become Sprint Master, and subsequent team projects. Lead final design projects in main bootcamp stage, offering insights into project scope, planning, execution, and iteration. Share real-world experiences, case studies, and trends from the UI/UX design industry to provide context and practical relevance to the curriculum, ensuring students are learning relevant and up-to-date skills.
Sr. UI/UX Designer at Halojasa
March 1, 2020 - September 25, 2025Conceptualized, designed, and guided the development of an MVP product across three platforms (customer, driver, and admin portal dashboard) in collaboration with founders. Achieved a successful product launch on schedule, meeting MVP goals. Collaborated effectively with developers, product managers, and marketing teams to ensure a cohesive product development process. Clear communication and shared understanding contributed to the product's successful launch.
Sr. UI/UX Designer at UXmarker
January 1, 2019 - September 25, 2025Collaborated closely with my design leader and startup founders to define user needs and pain points, translating them into user-centered Minimum Viable Products (MVPs) that addressed core problems efficiently. Clients: Dosku (e-commerce), MyFitsociety (fitness app), Halofina (personal financial app), Gibby (personal shopping service app).
UI/UX Designer at Sebangsa Network
September 1, 2018 - September 25, 2025Product Illustrator at Sebangsa Network
October 1, 2017 - September 25, 2025Sr. Product Designer at Late Checkout
December 1, 2023 - PresentInvolved in several projects such as Paramount+, Serko, Hobson, to develop AI-powered features to enhance user interactivity. Initiated the UX Audit service design as a strategic customer funnel to identify problems and improvement opportunities from potential clients, supporting business acquisition and growth. Evaluate new client products through UX audits to uncover key issues affecting sales performance before redesigning.
Product Designer at ULA
May 1, 2023 - October 1, 2025Led creation and documentation of design system guidelines, reducing design development time for product designers across 4 platforms and developer coding time by up to 40%. Conducted 23 store owner interviews during market research field visits, leading to the creation of a comprehensive research report that updated user personas with post-pandemic contextual insights. This research resulting in actionable behavioral data and growth-focused store management strategies.
Lead Designer at Vortex Buana Edumedia
September 1, 2022 - October 1, 2025Initiated and led the development of a design system for SaaS /LMS across 5 web and mobile platforms, improving design consistency by 70% and accelerating iteration processes for a team of 4 designers under my supervision. Initiated and led Design Ops development by creating clear documentation and standardized workflows, streamlining processes, accelerating design iterations, and boosting team productivity— resulting in significant time and cost savings for the company.
UX Facilitator at Binar Academy
October 1, 2020 - October 1, 2025Collaborate with the curriculum team to develop a comprehensive and up-to-date curriculum for 2 B2B Bootcamp Programs (PT PLN Indonesia & BCA SYNRGY), use rubrics to evaluate project outcomes and overall performance and resulted gave improvement in students' average assessment scores. Conducted practical workshops such as Design Sprint methodologies, user interview techniques, wireframing, prototyping, usability testing and create the research report, observe students' ability to collaborate effectively during the workshops, make them confident enough become Sprint Master, and subsequent team projects. Lead final design projects in main bootcamp stage, offering insights into project scope, planning, execution, and iteration. Share real-world experiences, case studies, and trends from the UI/UX design industry to provide context and practical relevance to the curriculum, ensuring students are learning relevant and up-to- date skills. Review students' design work and provide constructive
Sr. UI/UX Designer at Halojasa
March 1, 2020 - October 1, 2025Conceptualized, designed, and guided the development of an MVP product across three platforms (customer, driver, and admin portal dashboard) in collaboration with founders. Achieved a successful product launch on schedule, meeting MVP goals. Collaborated effectively with developers, product managers, and marketing teams to ensure a cohesive product development process. Clear communication and shared understanding contributed to the product's successful launch.
Sr. UI/UX Designer at UXmarker
January 1, 2019 - October 1, 2025Collaborated closely with my design leader and startup founders to define user needs and pain points, translating them into user-centered Minimum Viable Products (MVPs) that addressed core problems efficiently. Clients: Dosku (e-commerce), MyFitsociety (fitness app), Halofina (personal financial app), Gibby (personal shopping service app).
UI/UX Designer at Sebangsa Network
September 1, 2018 - October 1, 2025Collaborated closely with design leaders and startup founders to define user needs and pain points, translating them into user-centered MVPs and UI/UX designs.
Product Illustrator at Sebangsa Network
October 1, 2017 - October 1, 2025Created product illustrations and visuals, contributing to portfolio development and case studies; collaborated with teams to deliver visual content.
Sr. Product Designer
December 1, 2023 - PresentIn Florida, United States, involved in projects including Paramount+, Serko, and Hobson to develop AI-powered features that enhance user interactivity. Initiated the UX Audit service design as a strategic customer funnel to identify problems and improvement opportunities from potential clients, supporting business acquisition and growth. Evaluate new client products through UX audits to uncover key issues affecting sales performance before redesigns, collaborating with cross-functional teams to translate findings into actionable design improvements.
Lead Designer
May 1, 2023 - October 1, 2025Led creation and documentation of design system guidelines, reducing design development time for product designers across 4 platforms and developer coding time by up to 40%. Conducted 23 store owner interviews during market research field visits, leading to the creation of a comprehensive research report that updated user personas with post-pandemic contextual insights. This research resulted in actionable behavioral data and growth-focused store management strategies.
Lead Designer at Vortex Buana Edumedia
September 1, 2022 - October 1, 2025Initiated and led the development of a design system for SaaS / LMS across 5 web and mobile platforms, improving design consistency by 70% and accelerating iteration processes for a team of 4 designers under my supervision. Initiated and led Design Ops development by creating clear documentation and standardized workflows, streamlining processes, accelerating design iterations, and boosting team productivity— resulting in significant time and cost savings for the company.
UX Facilitator at Binar Academy
October 1, 2020 - October 1, 2025Collaborated with the curriculum team to develop a comprehensive and up-to-date curriculum for 2 B2B bootcamp programs (PT PLN Indonesia & BCA SYNRGY), used rubrics to evaluate project outcomes and overall performance and resulted in improvement in students' average assessment scores. Conducted practical workshops such as Design Sprint methodologies, user interview techniques, wireframing, prototyping, usability testing and created the research report; observed students' ability to collaborate effectively during the workshops, helped them become Sprint Masters, and guided subsequent team projects. Shared real-world experiences, case studies, and trends from the UI/UX design industry to ensure students are learning relevant and up-to-date skills.
Sr. UI/UX Designer at Halojasa
March 1, 2020 - October 1, 2025Conceptualized, designed, and guided the development of an MVP product across three platforms (customer, driver, and admin portal) in collaboration with founders. Achieved a successful product launch on schedule, meeting MVP goals. Collaborated effectively with developers, product managers, and marketing teams to ensure a cohesive product development process. Clear communication and shared understanding contributed to the product's successful launch.
Sr. UI/UX Designer at UXmarker
January 1, 2019 - October 1, 2025Collaborated closely with design leadership and startup founders to define user needs and pain points, translating them into user-centered MVPs that addressed core problems efficiently.
UI/UX Designer at Sebangsa Network
September 1, 2018 - October 1, 2025Collaborated with startup teams to define user needs and pain points, translating them into MVPs that addressed core problems and supported multi-platform product development.
Product Designer at ULA
September 1, 2022 - May 1, 2023Led creation and documentation of design system guidelines, reducing design development time for product designers across 4 platforms and developer coding time by up to 40%. Conducted 23 store owner interviews during market research field visits, leading to the creation of a comprehensive research report that updated user personas with post-pandemic contextual insights. This research resulting in actionable behavioral data and growth-focused store management strategies.
Lead Designer at Vortex Buana Edumedia
October 1, 2020 - September 1, 2022Initiated and led the development of a design system for SaaS /LMS across 5 web and mobile platforms, improving design consistency by 70% and accelerating iteration processes for a team of 4 designers under my supervision. Initiated and led Design Ops development by creating clear documentation and standardized workflows, streamlining processes, accelerating design iterations, and boosting team productivity— resulting in significant time and cost savings for the company.
UX Facilitator at Binar Academy
September 1, 2019 - October 1, 2020Collaborate with the curriculum team to develop a comprehensive and up-to-date curriculum for 2 B2B Bootcamp Programs (PT. PLN Indonesia & BCA SYNRGY), use rubrics to evaluate project outcomes and overall performance and resulted gave improvement in students' average assessment scores. Conducted practical workshops such as Design Sprint methodologies, user interview techniques, wireframing, prototyping, usability testing and create the research report, observe students' ability to collaborate effectively during the workshops, make them confident enough become Sprint Master, and subsequent team projects. Lead final design projects in main bootcamp stage, offering insights into project scope, planning, execution, and iteration. Share real-world experiences, case studies, and trends from the UI/UX design industry to provide context and practical relevance to the curriculum, ensuring students are learning relevant and up-to-date skills.
Sr. UI/UX Designer at Halojasa
March 1, 2019 - March 1, 2020Conceptualized, designed, and guided the development of an MVP product across three platforms (customer, driver, and admin portal) in collaboration with founders. Achieved a successful product launch on schedule, meeting MVP goals. Collaborated effectively with developers, product managers, and marketing teams to ensure a cohesive product development process. Clear communication and shared understanding contributed to the product's successful launch.
Sr. UI/UX Designer at UXmarker
November 1, 2017 - January 1, 2019Collaborated closely with my design leader and startup founders to define user needs and pain points, translating them into user-centered Minimum Viable Products (MVPs) that addressed core problems efficiently.
UI/UX Designer at Sebangsa Network
October 1, 2017 - September 1, 2018Collaborated closely with my design leader and startup founders to define user needs and pain points, translating them into user-centered Minimum Viable Products (MVPs) that addressed core problems efficiently.
Product Illustrator at Sebangsa Network
March 1, 2014 - October 1, 2017Project illustration and visual design contributions to support product design; participated in case studies and portfolio-ready visuals.
Education
Bachelor of Visual Communication of Design at Indonesian Institute of the Arts Yogyakarta
January 11, 2030 - September 23, 2025Bachelor of Visual Communication Design at Indonesian Institute of the Arts Yogyakarta
January 11, 2030 - September 23, 2025Bachelor of Visual Communication Design at Indonesian Institute of the Arts Yogyakarta
January 11, 2030 - September 23, 2025Bachelor of Visual Communication Design at Indonesian Institute of the Arts Yogyakarta
January 11, 2030 - September 25, 2025Bachelor of Visual Communication Design at Indonesian Institute of the Arts Yogyakarta
January 11, 2030 - September 25, 2025Bachelor of Visual Communication of Design at Indonesian Institute of the Arts Yogyakarta
January 11, 2030 - October 1, 2025Bachelor of Visual Communication Design at Indonesian Institute of the Arts Yogyakarta
January 11, 2030 - October 1, 2025Bachelor of Visual Communication of Design at Indonesian Institute of the Arts Yogyakarta
January 11, 2030 - December 29, 2025Qualifications
GPA 3.13
January 11, 2030 - September 23, 2025Industry Experience
Education, Software & Internet, Media & Entertainment, Retail, Professional Services, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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