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I am a content and social media specialist with a passion for publishing and editing. I excel at creative writing, editing, and updating website content, plus growing organic and paid social campaigns. I enjoy building influencer networks, leading writers, and crafting marketing strategies that drive engagement and growth across blogs, emails, and digital channels.…

Lani Panico

Social Media Manager, Content Creator, Content Producer, +2

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I am a content and social media specialist with a passion for publishing and editing. I excel at creative writing, editing, and updating website content, plus growing organic and paid social campaigns. I enjoy building influencer networks, leading writers, and crafting marketing strategies that drive engagement and growth across blogs, emails, and digital channels.…

Available to hire

I am a content and social media specialist with a passion for publishing and editing. I excel at creative writing, editing, and updating website content, plus growing organic and paid social campaigns.

I enjoy building influencer networks, leading writers, and crafting marketing strategies that drive engagement and growth across blogs, emails, and digital channels.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

Digital Marketing Manager at WTSO

July 1, 2024 - Present

Maintain and grow social media for three brands (organic and paid); create monthly social media calendars and advertising plans; write and edit blogs, press releases, and website content; establish influencer networks; manage a Customer Service team member to boost social engagement.

Digital Marketing Executive at Chelsea Green Publishing

July 1, 2022 - May 1, 2024

Created and updated monthly content and social media calendars; managed Facebook account, insights, and ad spend; planned and drafted email campaigns; updated the website with relevant content weekly; strategized to create compelling, user-friendly content.

Calendar Editor & Writer at Philadelphia Family Magazine

December 1, 2021 - June 1, 2022

Added local events to the Philadelphia Family online calendar through WordPress; created blog posts based on family events in the Philadelphia area; pitched ideas for articles based on trends and events.

Content Lead at Clear Admit

January 1, 2021 - November 1, 2021

Oversaw, assigned, and edited all written content for Clear Admit & Metro MBA; managed a team of freelancers who write and fact-check digital content; posted and scheduled all social media posts and pieces of website content.

Digital Marketing Specialist & Content Strategist at WTSO

January 1, 2019 - January 1, 2021

Built the brand’s organic and paid social presence on FB, IG, TW, PI, YT, and LI; composed blogs, press releases, email copy, and web content; edited all copy for promotional and marketing materials; established a network of influencers and business partners.

Content & Social Media Specialist at 1SEO Digital Agency

May 1, 2017 - December 1, 2018

Composed blogs, press releases, organic social posts, ad copy, and other written content; introduced comprehensive content and social media strategies; led a small team of writers on client-based projects and strategies; built meaningful client relationships to create compelling content.