UX/UI product designer and Marketing Specialist with a strong appreciation for trade-offs between the user's and client's needs and goals, technical constraints and business goals. Passion for design and people. Holistic, strategic and problem-solving approach across the entire design process. Taking care of solving the right problems for users, ensuring it contributes to the strategy and product direction. Positive and team player, committed to the common cause and well-being of all the persons involved. Seeing challenges as opportunities for experimentation and learning. My areas of work: UX and UI design Human-centred design approach Design Thinking methodology Interaction design Figma, Adobe XD, InVision, Miro, Sketch Adobe Creative Suite, Affinity Designer, Affinity Photo and Affinity Publisher Adobe Premiere Front-end development HTML5, CSS3, RWD/ AWD, JavaScript, jQuery, GSAP Design Systems, Bootstrap, Material UI Scss, Angular, Typescript Visual Studio Code, Git, GitHub SAP SmartEdit and BackOffice CMS (WordPress, Umbraco, SAP SmartEdit and others) Marketing Planning and executing digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising GA4, Hotjar, Looker Studio, Google Tag Manager, Ahref, HubSpot A/B Tests ( SAP emarsys, VWO) CRM : SAP Emarsys, Brevo, Mailchimp, Klavyo, SendBlue, HubSpot, Adobe Campaign, email newsletters and campaigns design and templates creation, segmentation, GenAI automation of personalised emails. Team workflow: KABNAN/SCRUM Google Apps, JIRA, Confluence, ClickUp, Trello, MS Office, Slack, Asana ChatGPT, Haliou AI, Firefly, Nano Banana and others…

Lidia Alex

UX/UI product designer and Marketing Specialist with a strong appreciation for trade-offs between the user's and client's needs and goals, technical constraints and business goals. Passion for design and people. Holistic, strategic and problem-solving approach across the entire design process. Taking care of solving the right problems for users, ensuring it contributes to the strategy and product direction. Positive and team player, committed to the common cause and well-being of all the persons involved. Seeing challenges as opportunities for experimentation and learning. My areas of work: UX and UI design Human-centred design approach Design Thinking methodology Interaction design Figma, Adobe XD, InVision, Miro, Sketch Adobe Creative Suite, Affinity Designer, Affinity Photo and Affinity Publisher Adobe Premiere Front-end development HTML5, CSS3, RWD/ AWD, JavaScript, jQuery, GSAP Design Systems, Bootstrap, Material UI Scss, Angular, Typescript Visual Studio Code, Git, GitHub SAP SmartEdit and BackOffice CMS (WordPress, Umbraco, SAP SmartEdit and others) Marketing Planning and executing digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising GA4, Hotjar, Looker Studio, Google Tag Manager, Ahref, HubSpot A/B Tests ( SAP emarsys, VWO) CRM : SAP Emarsys, Brevo, Mailchimp, Klavyo, SendBlue, HubSpot, Adobe Campaign, email newsletters and campaigns design and templates creation, segmentation, GenAI automation of personalised emails. Team workflow: KABNAN/SCRUM Google Apps, JIRA, Confluence, ClickUp, Trello, MS Office, Slack, Asana ChatGPT, Haliou AI, Firefly, Nano Banana and others…

Available to hire

UX/UI product designer and Marketing Specialist with a strong appreciation for trade-offs between the user’s and client’s needs and goals, technical constraints and business goals. Passion for design and people.

Holistic, strategic and problem-solving approach across the entire design process. Taking care of solving the right problems for users, ensuring it contributes to the strategy and product direction.

Positive and team player, committed to the common cause and well-being of all the persons involved.

Seeing challenges as opportunities for experimentation and learning.

My areas of work:
UX and UI design
Human-centred design approach
Design Thinking methodology
Interaction design

Figma, Adobe XD, InVision, Miro, Sketch
Adobe Creative Suite, Affinity Designer, Affinity Photo and Affinity Publisher
Adobe Premiere

Front-end development
HTML5, CSS3, RWD/ AWD, JavaScript, jQuery, GSAP
Design Systems, Bootstrap, Material UI
Scss, Angular, Typescript
Visual Studio Code, Git, GitHub
SAP SmartEdit and BackOffice
CMS (WordPress, Umbraco, SAP SmartEdit and others)
Marketing
Planning and executing digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
GA4, Hotjar, Looker Studio, Google Tag Manager, Ahref, HubSpot
A/B Tests ( SAP emarsys, VWO)

CRM : SAP Emarsys, Brevo, Mailchimp, Klavyo, SendBlue, HubSpot, Adobe Campaign, email newsletters and campaigns design and templates creation, segmentation, GenAI automation of personalised emails.
Team workflow: KABNAN/SCRUM
Google Apps, JIRA, Confluence, ClickUp, Trello, MS Office, Slack, Asana
ChatGPT, Haliou AI, Firefly, Nano Banana and others

See more

Language

Spanish; Castilian
Fluent
French
Advanced
English
Advanced
Russian
Intermediate

Work Experience

Digital and Interactive Product Designer at La Nomada Design Madrid
January 1, 2025 - July 28, 2025
Product launches by overseeing every stage of the design process. Developed marketing and event visual communication materials. Designed and maintained design systems and components. Created interactive prototypes to test and refine user experience. Worked closely with front-end and back-end teams for seamless product integration. Contributed to SEO, communication, and marketing aspects. Managed newsletters and e-commerce email automation campaigns.
UX Analyst and Designer at COFORGE - Iberia Express
February 16, 2025 - June 30, 2025
Focused on UX for Manage Booking & Check-in process and redesigned Passenger Information pages. Conducted benchmarking and CMS content management to enhance user experience.
UX/UI Designer, Front-End Developer at eNubes Comunicación
March 31, 2025 - July 28, 2025
Provided digital marketing services and solutions for internal and external communication projects, including campaigns, landings, web design, and development. Collaborated with educational and corporate clients to deliver successful projects.
UX/UI Designer, Front-End Developer at WOW Concept
June 30, 2025 - July 28, 2025
Joined projects contributing to product design, front-end development, and related marketing materials.
Web Design Teacher/Instructor at CICE Escuela Profesional de Nuevas Tecnologías
December 31, 2015 - July 28, 2025
Taught master courses on web design and front-end development including HTML5, CSS3, JavaScript, Responsive web standards, Flash, WordPress, Bootstrap, and interactive components.
Web and Visual Designer at Injuve, Instituto de la Juventud Madrid
December 31, 2004 - July 28, 2025
Managed full redesign and front-end development of INJUVE employees' intranet and content management of the official INJUVE site. Engaged in digital campaigns and minisites for youth initiatives.
Head of Design at Evercom Comunicación Madrid
December 31, 2006 - July 28, 2025
Led digital marketing solutions and brand-aligned design services, ensuring effective customer engagement across print, digital, and interactive products.
Visual Communication and Product Designer at Ariova Comunicación Madrid
December 31, 2013 - July 28, 2025
Provided digital marketing services, creative solutions, and visuals for brands and campaigns, working closely with marketing teams to meet client briefs effectively.
Web and Editorial Designer, Digital Marketing at Paso de Zebra
December 31, 2003 - July 28, 2025
Created digital and editorial design products, websites, and online campaigns for major clients including Alfaguara, Santillana, McGraw-Hill, el País-Aguilar, Elsevier, and EMVS.
Visual ADN UX/UI Designer, Front-End Developer at La Nomada Design Madrid
December 31, 2017 - July 28, 2025
Led product launches by overseeing every stage of the design process. Created marketing and events visual communication materials. Executed design strategies for brand experiences working with major clients such as BBVA, FIAB, Fibanc, Orange, Burger King, CCIB, Caja Madrid, Banco Mediolanum, IDEC/DEA, and Liberty Seguros. Designed user-friendly interfaces to improve customer experience and maintained design systems and components. Developed interactive prototypes and worked closely with developers to ensure seamless product integration. Managed SEO, communication, marketing campaigns, newsletters, and e-commerce email automation for projects related to online stores and events.
UX/UI Designer, Front-End Developer at INCIVIKA.COM
September 30, 2021 - July 28, 2025
Handled product design and front-end implementation for an online music wear and t-shirt store. Managed business strategy, technology foundation, brand, UX/UI design, product design, and MVP technology implementation.
UX Analyst and Designer at the eCommerce division at Iberia Express
September 30, 2024 - July 28, 2025
Worked on functional UX for Manage Booking & Check-in processes and the UX redesign of Passenger Information pages. Additional responsibilities included benchmarking and CMS content management.
Product Design & Web Development at eNubes Comunicación
March 31, 2025 - July 28, 2025
Provided digital marketing services and solutions for internal and external communication projects including campaigns, landings, web design, and development. Served clients including UNED Universidad Complutense Madrid, Consultora educativa Innedu, EduCaixa, Biblioteca Dulce Chacón, Samasthi Yoga, Singular Fact, Escuela Neoland, Leo Burnet, Iberia, and Tesoro Público.
Visual Communication and Product Design at Ariova Comunicación
December 31, 2013 - July 28, 2025
Worked closely with marketing teams to provide digital marketing solutions and design engaging and accessible visual communication elements. Developed print, digital, and interactive products improving customer engagement. Collaborated for product launches and maintained brand consistency with comprehensive style guides.
Web Design/UI Design/Front-End Development Teacher at CICE Escuela profesional de Nuevas Tecnologías
December 31, 2015 - July 28, 2025
Taught a 140-hour master course focused on HTML5, CSS3, JavaScript, responsive web standards, WordPress, Bootstrap, and interactive components, training future professionals in web design and front-end development.
Web and Visual Designer at Injuve Instituto de la Juventud
December 31, 2004 - July 28, 2025
Redesigned and developed the intranet and managed content for the official INJUVE site. Actively contributed to digital campaigns and minisites for youth programs with focus on user-friendly interfaces and brand compliance.
Head of Design at Evercom Comunicación Madrid
December 31, 2006 - July 28, 2025
Provided digital marketing and design services aligned with client briefs, brand and campaign strategies. Improved customer engagement through print, digital, and interactive product design and compiled style guides for brand consistency.
Web and Editorial Designer, Digital Marketing at Paso de Zebra
December 31, 2003 - July 28, 2025
Created digital and editorial design products, online advertising campaigns, mini-sites, and Adobe Flash sites. Worked on editorial design projects for major clients including Alfaguara, Santillana, McGraw-Hill, el País-Aguilar, Elsevier, and EMVS.
Digital and Interactive Product Designer at La Nomada Design, Madrid
December 31, 2017 - July 28, 2025
Oversaw product launches managing every stage of the design process, developed marketing and event visual communication materials, and executed design strategies for brand experiences. Main accounts included BBVA, FIAB, Fibanc, Orange, Burger King, CCIB, and others. Designed user-friendly interfaces, maintained design systems and components, and developed interactive prototypes to refine user experience. Collaborated closely with back-end developers to ensure seamless integration, and worked on marketplace SEO, marketing campaigns, and e-commerce email automation.
Visual ADN UX/UI Designer, Front-End Developer at Incivika.com, Madrid
September 30, 2021 - July 28, 2025
Led personal business project for a music wear and t-shirt store focusing on business strategy, brand, UX/UI design, product design, and MVP technology implementation.
UX Analyst and Designer (eCommerce Division) at Coforge - Iberia Express, Madrid
September 30, 2024 - July 28, 2025
Responsible for functional UX design of Manage Booking & Check-in process and redesign of Passenger Information pages, including benchmarking and CMS content management.
UX/UI Designer, Front-End Developer at eNubes Comunicación, Madrid
March 31, 2025 - July 28, 2025
Provided digital marketing services including campaigns, landings, web design and development, and other digital products for partnerships and clients such as UNED Universidad Complutense Madrid, EduCaixa, Samasthi Yoga, Iberia, and Tesoro Público.
UX/UI Designer, Front-End Developer at WOW Concept, Madrid
December 31, 2004 - July 28, 2025
Worked on product design and front-end development with INJUVE TIC department, including redesigning the INJUVE employees' intranet and content management of the official INJUVE site. Participated actively in digital campaigns and minisite development for Youth PLAN 2004-2005.
Web Design / UI Design / Front-End Development Teacher at CICE Escuela profesional de Nuevas Tecnologías, Madrid
December 31, 2015 - July 28, 2025
Taught master courses on web design and front-end development covering HTML5, CSS3, JavaScript, Responsive web standards, Flash, AS3, WordPress, and Bootstrap, focusing on future professionals' oriented practised learning.
Head of Design at Evercom Comunicación, Madrid
December 31, 2006 - July 28, 2025
Provided digital marketing solutions, collaborated with marketing teams to ensure brand alignment, designed print, digital and interactive products, compiled style guides, and contributed to product launches.
Visual Communication and Product Designer at Ariova Comunicación, Madrid
December 31, 2013 - July 28, 2025
Translated ideas into visually engaging and accessible design elements, focusing on marketing departments’ needs and client briefs for effective communication and customer engagement for digital, print, and interactive products.
Web and Editorial Designer, Digital Marketing at Paso de Zebra
December 31, 2003 - July 28, 2025
Created digital and editorial design products, web designs, online campaigns, mini-sites, and Adobe Flash sites for major clients including Alfaguara, Santillana, McGraw-Hill, el País-Aguilar, and Elsevier.
Marketing, Sales, Customer Support at PARALLAX software Ltd / R.E.A. Paris / Lola Baüer, S.L. Madrid
December 31, 2000 - July 28, 2025
Handled marketing, sales, and customer support activities.

Education

Bachelor of Arts & Social Science at Saint Patriarch Evtimy, Plovdiv
January 1, 1987 - December 31, 1991
Spanish-NVQ Level 4 at EOI, Escuela Oficial de Idiomas, Madrid
January 1, 1998 - December 31, 1999
Graphic and Editorial Design - NVQ Level 4 at MAFOREM, Madrid
January 1, 2003 - December 31, 2004
Marketing and PR at École Internationale Tunon
September 15, 1992 - June 1, 1995

Qualifications

Motion Graphics
January 1, 2012 - December 31, 2013
Graphic and Editorial Design - NVQ Level 4
January 1, 2003 - December 31, 2004
Spanish - NVQ Level 4
September 1, 1997 - May 30, 1998
Marketing, Communication and PR Certificate
January 1, 1992 - December 31, 1994
Emotional Design - Make Products People Love
January 1, 2021 - December 31, 2021
Interaction Design for Usability
January 1, 2023 - December 31, 2023
Design for the 21st Century with Don Norman
January 1, 2021 - December 31, 2021
EFSET English Certificate (C1 Advanced)
January 1, 2023 - December 31, 2023
Creative Photography - CICE Escuela de Nuevas Technologías
January 1, 2012 - December 31, 2013
JavaScript
January 1, 2016 - December 31, 2016
Psychology of Interaction Design / User Research – Methods and Best Practices
January 1, 2021 - December 31, 2022

Industry Experience

Software & Internet, Financial Services, Education, Retail, Professional Services, Media & Entertainment, Travel & Hospitality, Government
    uniE621 Product Design and CMS implementation
    Proyecto de startup, MVP, diseño integral: identidad, producto, diseño UX y diseño web CMS + HTML, CSS y JavaScript. productdesign uxdesign graphicdesigner logo designer webdesigner artdirection…